-
Jan 16, 2025 | 
brafton.com.au | Deryk King |Michael O'Neill
Search engine optimization is an $80 billion industry. Are you getting your money’s worth from your SEO content writing efforts? SEO writing requires analytics proficiency and high-quality copy skills. It’s the convergence of data science and art, blending content creation with effective SEO techniques. So how do you do it right? How can you please readers, search engines and your boss all in one go by producing SEO-friendly content?
-
Jan 7, 2025 | 
brafton.com.au | Deryk King |Michael O'Neill
Driving more traffic to your blog is essential for its success. There are four primary methods for achieving this goal. At a high level, those are:Search Engine Optimization. Social Media Promotion. Email Marketing. Link Building. Within these categories, there are numerous marketing tactics to employ. Overall, one mantra to follow is this: Write less, promote more. Creating a successful blog involves more than just writing great content; it’s about getting your blog noticed by your target audience.
-
Oct 29, 2024 | 
brafton.com.au | Deryk King |Chad Hetherington
The year is 2999, and you’re in the market for the new video briefs — digital boxer briefs that roll continuous nature and wildlife clips while you wear them. OK, maybe not. But the year is 2023 and you are looking for information about a corporate video brief — the document kind — as well as integral components and questions to answer while putting one together to ensure that your videos deliver.
-
Oct 29, 2024 | 
brafton.com | Deryk King |Chad Hetherington
The year is 2999, and you’re in the market for the new video briefs — digital boxer briefs that roll continuous nature and wildlife clips while you wear them. OK, maybe not. But the year is 2023 and you are looking for information about a corporate video brief — the document kind — as well as integral components and questions to answer while putting one together to ensure that your videos deliver.
-
Oct 25, 2024 | 
brafton.com.au | Deryk King |Michael O'Neill
You may think that there isn’t much overlap between the worlds of marketing and classic fantasy novels.
-
Oct 2, 2024 | 
brafton.com.au | Deryk King |Jeff Keleher
Keyword optimization remains an essential component in any successful content marketing strategy — it’s just gotten more nuanced over time. “Keyword stuffing” will no longer game the system and will, in fact, work against you. Year after year, Google moves the goalposts back on keyword optimization best practices. Techniques that worked just one year ago may no longer be relevant.
-
Sep 19, 2024 | 
brafton.com | Deryk King |Michael O'Neill
Creative content writing today is both a science and an art form: It’s powerful, measurable and, most importantly, successful in aiding companies in their quest to achieve marketing goals. From crafting compelling content that resonates with your audience to decoding the complexities of SEO writing, the scope of content creation is vast and varied. The key to generating ROI from each line of copy is to match every word to the reader’s objective, product by product, letter by letter.
-
Jul 18, 2024 | 
brafton.com.au | Deryk King |Chad Hetherington
Customer referral programs are a widely used marketing strategy for a lot of (majorly successful) businesses — and for good reason. But what exactly are these initiatives? For the most part, everything you need to know is in the name: customer referral. The fundamental nature of these programs seeks to encourage existing customers to refer newcomers, usually their friends and family, to purchase your product or service.
-
Jun 25, 2024 | 
brafton.com | Deryk King |Jeff Keleher
First impressions matter. Whether you’re meeting your girlfriend’s parents, interviewing for a new job or conquering the Aztecs, that first impression could make or break the whole enterprise. Heck, Ben Stiller built his entire career on the perilous pursuit of putting your best foot forward. That holds just as true for brands in the digital space as anything else.
-
Jun 25, 2024 | 
brafton.com.au | Deryk King |Jeff Keleher
First impressions matter. Whether you’re meeting your girlfriend’s parents, interviewing for a new job or conquering the Aztecs, that first impression could make or break the whole enterprise. Heck, Ben Stiller built his entire career on the perilous pursuit of putting your best foot forward. That holds just as true for brands in the digital space as anything else.
