Diana Bradley

2 weeks ago | prweek.com | Diana Bradley

In January 2026, Mars will launch a new agency model globally across its Snacking and Petcare businesses.  Interpublic Group’s The Weber Shandwick Collective will handle earned media; and Publicis Groupe will have oversight of media production, connected commerce, paid influencer and paid social work. Creative will continue to be handled by Omnicom’s BBDO and DDB.

2 weeks ago | prweek.com | Diana Bradley

STAMFORD, CT: Philip Morris International’s U.S. business has appointed Jody Sunna as U.S. chief communications officer, effective September 1. Sunna will lead corporate, regulatory, civil society and category communications across PMI’s U.S. operations and serve as a member of the U.S. senior management team, according to a statement from the company. Sunna has worked at PMI since 2018.

2 weeks ago | prweek.com | Diana Bradley

Grimace, everyone’s favorite purple blob, turns 54 on Thursday. It’s been two years since McDonald’s Grimace Birthday Meal launched, featuring a limited-edition purple shake inspired by the brand mascot’s iconic color and sweetness. The shake inspired a viral trend, with thousands of consumers posting elaborate videos on social media pretending to be poisoned after drinking it. The love for Grimace has remained strong since then.

2 weeks ago | prweek.com | Diana Bradley

Father’s Day is coming up on June 15 and brands are celebrating dads with campaigns centered around hair loss, bacon, cats, time off and man cave essentials. Here’s what five brands are up to…Which brand’s Father’s Day campaign is your favorite? Take PRWeek’s poll on LinkedIn. How Nutrafol, Benton’s Bacon, Smalls, Decked and Natural Light are celebrating dads this Sunday.

2 weeks ago | prweek.com | Diana Bradley

WASHINGTON: The World Bank Group has hired Lauren Tilstra as its director of communications and content. Tilstra told PRWeek that she plans to start in the newly created role on July 7. She will report to Jay Heimbach, VP of external and corporate relations at World Bank Group. Tilstra will lead all areas of communications and reputation management, brand, digital and creative strategy and global events.