PR Week

PRWeek represents a contemporary business publishing brand that includes online platforms, print materials, events, and social media. It features a paid content model and a subscription-based website. Since its launch in November 1998, it has become a vital resource for public relations professionals.

National, Trade/B2B

English

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Global

#273794

United States

#149545

Business and Consumer Services/Marketing and Advertising

#681

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Is the first person to live to 150 already among us? Inside Medtronic’s ‘What If…’ campaign

3 days ago | prweek.com | Eric Berger

Campaign: What If…Company: MedtronicAgency Partners: Lippe Taylor (public relations and creative); Collective Measures (media buying)Dates: February 13 – April 11, 2025Amidst all the recent discussion about the impact artificial intelligence could have on humanity, some leaders in the health and technology sector have suggested that technological advancements could soon allow people to live until at least age 150.
Burson MENA takes Gold at 2025 Young Lions PR Competition

3 days ago | prweek.com | Ishwari Khatu

Burson MENA has taken home a Gold in the PR category at this year’s Young Lions Competitions, held during the 2025 Cannes Lions International Festival of Creativity. The winning team – Raneem Saleh and Youssef Yammine – topped the category with The Silent B, a campaign responding to a brief by Bee:wild, which tasked entrants with encouraging city mayors to rewild urban spaces for pollinators.
Brightcove head of corporate communications Joseph Nuñez exits

4 days ago | prweek.com | Noah Zuss

BOSTON: Joseph Nuñez has left his role as global head of corporate communications at streaming technology platform Brightcove to found his own agency. Nuñez, who was responsible for overseeing all communications at Brightcove, said in a LinkedIn post that he launched eponymous communications consultancy J. Nuñez Communications this month. He shared that one of his first clients is software company Smartly.
Brunswick Group hires WSJ healthcare reporter Jared Hopkins

4 days ago | prweek.com | Noah Zuss

NEW YORK: Brunswick Group has appointed Jared Hopkins as a director in its New York office. Hopkins’ first day will be on July 14 and he will join the agency’s global healthcare team, a Brunswick Group representative said. Brunswick Group does not have formal reporting lines for client advisers. Raul Damas, partner at Brunswick Group, is the agency’s global healthcare co-lead and leads the U.S. healthcare team.
Interflora hires PR agency for global corporate comms brief

4 days ago | prweek.com | Elizabeth Wiredu

Finn Partners has been selected to develop and execute a global corporate communications campaign aimed at strengthening the ESG positioning of Global Flower Services (GFS) and its associated brands, including Interflora, Fleurop and FTD. Finn will deliver the six-month integrated communications programme via sustainability messaging, thought leadership and media relations, aiming to raise the profile of GFS within the floral industry and the broader market.
WPP, FleishmanHillard offices targeted in Clean Creatives Cannes stunt

1 week ago | prweek.com | Evie Barrett

LONDON: Climate activist group Clean Creatives stood outside the London offices of WPP and Omnicom Group's FleishmanHillard this week, handing out "sand from Cannes" in a demonstration timed to coincide with the Cannes Lions International Festival of Creativity. The Cannes in a Can campaign delivered real sand from Cannes, France, to agency staff, along with “scratch-and-sniff smells of the Croisette, drink tokens and other surprises," according to Clean Creatives.
Edelman wins Bronze on final day of Cannes 2025

1 week ago | prweek.com | Evie Barrett

Please note: PRWeek will focus on the idea creation credit for its coverage of the Cannes Lions shortlists and winners. CANNES, FRANCE: Edelman’s New York office won a Bronze Lion in the Glass: The Lion for Change category, for its Love Your Hair for Dove, a Unilever brand. Glass: The Lion for Change recognizes creative work that addresses inequality and prejudice by consciously representing and empowering marginalized communities.
Cannes PR Lions: Creative shops back to dominating winners list

1 week ago | prweek.com | Diana Bradley

CANNES, FRANCE: Creative agencies are back to their winning ways in the PR Lions. FCB India won the PR Lions Grand Prix for its work with Lucky Yatra for Indian Railways. The campaign, which involved turning every valid train ticket into a lottery entry to encourage fare purchases, was recognized on Wednesday at the Cannes Lions International Festival of Creativity. In the PR Lions, the Gold Lion went to Edelman Chicago for its work on Progresso Soup Drops for Progresso Canned Soups.
Halfway through 2025, the pace of change is dizzying for even veteran PR execs

1 week ago | prweek.com | Chris Daniels

It’s almost the halfway mark of 2025, but it feels like five years in headlines. From a blitz of executive orders, sweeping policy reversals, mass layoffs in Washington and Silicon Valley, a venture capital stampede into AI, rising geopolitical tensions and more, everything seems to be happening — all at once. It isn’t just the volume of change that is dizzying, but the extremes — optimism to anxiety, growth to contraction, stability to upheaval.
John Deere’s TikTok page attracts 700k followers with help from chief tractor officer Rex Curtiss

1 week ago | prweek.com | Diana Bradley

MOLINE, IL: It’s been one year since John Deere named TikTok influencer Rex Curtiss as its “chief tractor officer,” making him the face of the brand’s social media channels. Since then, John Deere’s TikTok channel has garnered over 100 million views, 7 million likes and nearly 700,000 followers, Curtiss shared on LinkedIn on Wednesday.