Diana Zaya

3 weeks ago | housingwire.com | Diana Zaya |Tracey Velt

Critics, meanwhile, argue that exclusive listings, especially at scale, create an uneven playing field. They contend that private networks disproportionately benefit the brokerages and agents who control the listing pipeline, while also giving the largest firms the greatest advantage in agent recruitment and retention. Many also point to the fact that private listings essentially lock out lower-income buyers who rely on open MLS access. The result?

Nov 19, 2024 | rismedia.com | Diana Zaya

Recruiting top talent in real estate can be challenging. For brokerages, staying ahead means placing a consistent focus on recruiting high-potential, high-performing agents. However, in recent times, competition for productive agents has increased, leaving brokerages in a position to either evolve with the changing trends or risk significant losses to their business. Emerging technologies are now making it possible for brokerages of all sizes to compete at higher levels.

May 21, 2024 | inman.com | Diana Zaya

At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. Join us. In an industry long dominated by corporate giants, indie real estate brokerages are emerging as trailblazers, challenging conventions and bringing innovation to the forefront.

Apr 16, 2024 | housingwire.com | Diana Zaya |Tracey Velt

In the wake of the recent NAR settlement, coupled with persistently sluggish home sales and high interest rates, real estate agents find themselves at a crossroads marked by uncertainty and unease. Amidst this backdrop, brokerages face a critical task; keeping their agent counts from diminishing. However, with many agents feeling uncertain about their futures, a potential mass exodus from the industry may be looming.

Jan 16, 2024 | housingwire.com | Diana Zaya

In October, Google announced coming changes to their email deliverability policy. Other providers like Yahoo and AOL have made similar announcements and will tighten their SPAM filters. The changes are set to take effect in February. If you’re currently using email as a form of marketing, staying abreast of these changes and adjusting your strategy accordingly will keep you out of the spam box.