Diane Schwartz

New York

CEO and Editor at Ragan

CEO of Ragan Communications, the top brand for communicators and wellness leaders; writer, biker, wine taster, wife, mother of two humans and a dog.

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Articles

AI isn't coming for us. It's coming to us.

2 weeks ago | prdaily.com | Diane Schwartz

It was a simple enough question I asked of an industry friend: “How are you?”This communications leader at a large global brand shared on our video call that she was not doing so well — “awful” in fact. She suspects her job is in jeopardy, yet she was taking on more responsibility with fewer resources. She hadn’t taken a vacation all year. She capped it off with a zinger: “And, you know, this AI thing….”In the Zoom box I saw my head nodding in agreement.
Jumping into the AI pool without the lifeguard

2 weeks ago | ragan.com | Diane Schwartz

Diane Schwartz is CEO of Ragan Communications. It was a simple enough question I asked of an industry friend: “How are you?”This communications leader at a large global brand shared on our video call that she was not doing so well — “awful” in fact. She suspects her job is in jeopardy, yet she was taking on more responsibility with fewer resources. She hadn’t taken a vacation all year.
Championing employees is the secret to joy and success for ServiceNow exec

Mar 20, 2025 | ragan.com | Diane Schwartz

Group VP deftly aligns internal comms with business strategy. By Diane SchwartzEvery employee has a story worth telling — and Desiree Elsharif, group VP of employee communications & engagement at ServiceNow, is passionate about sharing them in ways that surprise, delight and inspire.
Kaplow president’s strong voice travels far for clients and employees alike

Mar 6, 2025 | prdaily.com | Diane Schwartz

From her early years doing PR in the music industry to her current role leading an agency, Randi Liodice has built a dynamic career fueled by curiosity, resilience and a passion for storytelling. As president and chief strategy officer at Kaplow, she’s played a pivotal role in shaping the agency’s approach to integrated communications while mentoring the next generation of industry leaders.
Leading with a tailwind: Propelling comms with business savvy and grace

Feb 25, 2025 | ragan.com | Diane Schwartz

Southwest’s Linda Rutherford shares lessons learned after nearly 33 years flying high. By Diane SchwartzIt was one of the few times that Linda Rutherford did not take her mother’s advice. It was 1992 and Linda was an airline beat reporter for the Dallas Times Herald when the newspaper shut down and left her looking for another job. She was presented with two offers: as an assistant editor for American Airlines’ employee newspaper or as PR coordinator for Southwest Airlines.
Leading with a tailwind: Propelling comms with business savvy and grace

Feb 25, 2025 | prdaily.com | Diane Schwartz

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Strategy, empathy and a seat at the table add up to success for ING leader

Feb 6, 2025 | ragan.com | Diane Schwartz

ING America’s head of comms & brand experience leans into early mornings, the Orange Code and a little bit of TikTok. By Diane Schwartz, CEO of Ragan Communications. Early in her life, Melissa Kanter saw the signs that communications was the career for her. In elementary school, she was selected to be communications director for a school project.
The force multiplier: How AI accelerates collaboration and the role of comms

Jan 28, 2025 | ragan.com | Diane Schwartz

Diane Schwartz is CEO of Ragan Communications. The pace at which we’re learning about and applying generative AI to our work can feel overwhelming, yet it’s undeniably thrilling. It presents incredible opportunities for communicators to rethink their roles within organizations. This was the central theme of the New York Women in Communications Women of AI Summit held at IBM’s headquarters in New York. A few key takeaways stood out from the discussions:AI should be leveraged for scale, not strategy.
A compelling story is just a heartbeat away for this global leader

Jan 27, 2025 | ragan.com | Diane Schwartz

Head of comms and corporate affairs at healthcare education giant adapts to constant change. By Diane Schwartz, CEO of Ragan Communications. When Blake Simpson joined Adtalem Global Education as head of communications and corporate affairs in late 2022, she finally had the opportunity to report directly to a CEO, and that CEO was a person of color, like her. Both were firsts for Simpson.
Trust me, the challenge for communicators is real

Jan 21, 2025 | prdaily.com | Diane Schwartz

I’ve been reading all the predictions for what’s in store for communicators this year. Frankly, the forecasts remind me of last year’s and the year before. Yet as I observe that sameness, I am embracing it with excitement and optimism. While we are living in fast-moving times and uncertainty, the communicator has always been a stabilizing force, a voice of reason and a change agent.