Dianna Dilworth Christe

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Sprite has introduced a new beverage: Sprite + Tea, a sparkling lemon lime iced tea drink that was born out of social media research. The brand found that consumers were putting tea bags into their Sprite and sharing these homemade drinks on TikTok, thus the new product was born. To celebrate the launch of the limited-time offering, Sprite is partnering with the lifestyle golf brand Eastside Golf for a new digital campaign.

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Barbra Sainsurin has been named global CMO of Anthropologie, a week after Elizabeth Preis left for Victoria’s Secret.

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Chandon’s chief marketing officer Cécile Artigalas is inspired by the opportunity to lead a brand that’s centered around hospitality by sparking joy and connection. “At Chandon, we see ourselves as hosts at heart, and this philosophy is the cornerstone of everything we do,” says Artigalas. “Hosting isn’t just what we do, it’s who we are.

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Breaking through is not always easy in the digital world, but there is opportunity to grow brands by leaning into the power of collaboration and creativity. This approach really can build connections both internally within a company and externally with consumers. “As marketers, creativity is our super power and that is always going to be the foundation,” said Arjoon Bose, chief marketing and digital officer at the Bel Groupe, at the Brand Innovators first event in Paris last week.

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Emma Stone, Dakota Johnson, Bono, Nicole Kidman, Scarlett Anderson, Spike Lee, Tom Cruise and Kristen Stewart were just some of the Hollywood A-listers that have descended upon the Croisette for the Cannes Film Festival this year. And where the A-listers go, the brands follow. Mastercard rolled out the red carpet at the Hotel Barrière Le Majestic for its Priceless brand platform and sponsored the festival badges.