Dianna Dilworth Christe

New York, Switzerland

Film Director @doryprevindoc @MellotronMovie ... book on Chamberlin/Mellotron @BazillionPoints /// Managing Editor @brandinnovators

Articles

CMO of the Week: PayPal's Geoff Seeley

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Geoff Seeley joined PayPal as chief marketing officer in February 2024 and has been in a roll ever since. Tasked with rebranding the iconic PayPal brand and expanding Venmo’s brand, he is leaning hard on tapping into the cultural zeitgeist. “It is very rare in a career that you get to take the helm of a brand that has had such an impact on society,” says Seeley. “PayPal has become woven into our daily lives.
What goes into creating the Amazon Port at Cannes?

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Amazon is back at the Port this year with a new rebrand and its largest activation to date to show for it. The space is designed by Salt and Pinch for the third year in a row. This year the theme is blending quiet luxury with immersive storytelling, which came out of research by insights from Amazon Ads’ “Beyond the Generational Divide,” which is launching Monday, June 16, on the Cannes Lions mainstage.
Cannes Lions received 26,900 entries this year

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

The Cannes Lions International Festival of Creativity has announced that a total of 26,900 submissions have been received into the 2025 Awards, up slightly from 26,753 last year, down from peak 2016 when submissions reached 43,000. Glass: The Lion for Change, which turns 10 this year, saw a striking 53% increase in submissions. Additionally, Design Lions increased by 17% this year. Entries for Creative B2B Lions were up 13% this year. Entries from LATAM increased by 16% year-over-year.
Heard on The Croisette

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Cannes Lions kicks off next week and Brand Innovators is your source for all that is happening in town, which is why we are introducing, Heard on The Croisette. We’ll be updating this post throughout the week with the latest happenings around town, heard on the street insights and of course all of the parties. Check back regularly for the latest!Amazon is back at the Port this year with its largest activation to date, designed by Salt and Pinch for the third year in a row.
Cannes Lions CEO Simon Cook talks creators, global inclusion & safe zones

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

The Cannes Lions kicks off next week but for Simon Cook, CEO, Cannes Lions, the planning has been going on since last summer. “The growth and scale of Cannes Lions across the City of Cannes reflects the evolving ecosystem, and it is very purposefully curated so that everyone there can leverage it for their specific needs,” Cook told Brand Innovators. This year, the organizers are expecting more than 170 official partners to be activating in Cannes, a slight increase over last year.
Airbnb names Apple veteran Rebecca Van Dyck as CMO

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Airbnb has tapped Rebecca Van Dyck as its new CMO. Van Dyck has been working for the home rental site as a consultant for several months. In her new role, she will lead Airbnb’s Marketing, Research and Creative teams and she will be “embedded in product development from the start, helping shape the work from the ground-up.” “As a lifelong traveler, I have personally experienced how Airbnb has changed the way we travel.
Creativity meets AI: Brands prepare for Cannes Lions 2025

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Thousands of brands are headed to the South of France next week for the biggest industry event of the year: Cannes Lions. There will be 170 official partners activating in Cannes and an estimated 13,000 delegates in attendance, per the festival. This year, the festival is looking to be even more global, more diverse and more safe.
CMO of the Week: Savage X Fenty's Vanessa Wallace

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Vanessa Wallace is passionate about inclusivity and working for a brand that supports her values. Lucky for her, she spent almost two decades at Nike and joined Savage X Fenty, Rhianna’s body positive lingerie brand, as chief marketing officer almost a year. “One of the things that really connected me to this brand is being a purpose-driven brand,” says Wallace. “A lot of the work I did at Nike was really core to my soul and who I am as a person.
How Cetaphil got $54 million in earned media with a Super Bowl ad made in less than two weeks

3 weeks ago | brand-innovators.com | Dianna Dilworth Christe

When Tara Loftis, a lifetime beauty marketer, was two weeks into her role as global president, dermatological skincare (Cetaphil, Differin, Alastin, Benzac) at Galderma, she got an alert that the teams for the Super Bowl had been announced. “It’s wired in me to be like, OK, it’s go time. So we have to brainstorm,” said Loftis during a fireside chat at Brand Innovators Marketing Leadership Summit during SXSW London, who had joined the company to reinvigorate the Cetaphil brand.
How Marshall is bringing its iconic heritage into new categories

3 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Marshall became an instant icon when Jimi Hendrix used Pete Townshend’s amp stacks for his iconic performance at Woodstock. Ever since the wall of sound has been ingrained in music culture. Brands can’t buy this kind of equity. “I’m working for a brand whose natural habitat is music,” said Peter Wijk, vice president of marketing at Marshall, during the Brand Innovators Marketing Innovation Summit in London during SXSW. “It’s the core. It actually creates the noise of music.