Brand Innovators

Brand Innovators is a unique community for brand marketers from leading global companies. Since its inception in 2011, it has brought together professionals through thought-provoking conferences, online live sessions, and social gatherings. The organization emphasizes the exchange of insights on marketing and technology among industry leaders.

Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#695912

United States

#273662

Business and Consumer Services/Marketing and Advertising

#1127

Traffic sources

Monthly visitors

Articles

Cannes Lions Winners 2025

1 week ago | brand-innovators.com | Aaron Baar

AUDIO AND RADIO Use of Radio as a Medium Silver Name This Oreo Oreo VMN, New York Voice Activation Gold Name This Oreo Oreo VMN, New York Branded Content/Podcasts Silver Fishermen Storytellers Corona Africa Creative DDB, Sao Paolo Bronze The Future Fan Stage Way Out West Nord DDB, Stockholm Audio-Led Creativity Gold One Second Ads Budweiser Africa Creative DDB, Sao Paolo Bronze Roobadge Volkswagen DDB Sydney Bronze The Sound of Divorce Calm Ogilvy Argentina Use of Music Grand Prix One Second...
CMO of the Week: PayPal's Geoff Seeley

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Geoff Seeley joined PayPal as chief marketing officer in February 2024 and has been in a roll ever since. Tasked with rebranding the iconic PayPal brand and expanding Venmo’s brand, he is leaning hard on tapping into the cultural zeitgeist. “It is very rare in a career that you get to take the helm of a brand that has had such an impact on society,” says Seeley. “PayPal has become woven into our daily lives.
What goes into creating the Amazon Port at Cannes?

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Amazon is back at the Port this year with a new rebrand and its largest activation to date to show for it. The space is designed by Salt and Pinch for the third year in a row. This year the theme is blending quiet luxury with immersive storytelling, which came out of research by insights from Amazon Ads’ “Beyond the Generational Divide,” which is launching Monday, June 16, on the Cannes Lions mainstage.
Cannes Lions received 26,900 entries this year

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

The Cannes Lions International Festival of Creativity has announced that a total of 26,900 submissions have been received into the 2025 Awards, up slightly from 26,753 last year, down from peak 2016 when submissions reached 43,000. Glass: The Lion for Change, which turns 10 this year, saw a striking 53% increase in submissions. Additionally, Design Lions increased by 17% this year. Entries for Creative B2B Lions were up 13% this year. Entries from LATAM increased by 16% year-over-year.
Amex Global Business Travel touts the benefits of in-person meetings

2 weeks ago | brand-innovators.com | Aaron Baar

American Express Global Business Travel is launching its first-ever brand campaign, tagged “Great Ideas Travel,” to reinforce the notion that the best business ideas are the result of in-person meetings. Amex GBT is a software and services company providing assistance with travel, expenses and meetings and events, largely for businesses. The company serves 20,000 customers across 180 countries.
The Cointreau makes the margarita says Aubrey Plaza

2 weeks ago | brand-innovators.com | Aaron Baar

Aubrey Plaza brings her irreverent persona back to the Cointreau brand to suggest that the key ingredient in a margarita isn’t the tequila, it’s the Cointreau.
Heard on The Croisette

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Cannes Lions kicks off next week and Brand Innovators is your source for all that is happening in town, which is why we are introducing, Heard on The Croisette. We’ll be updating this post throughout the week with the latest happenings around town, heard on the street insights and of course all of the parties. Check back regularly for the latest!Amazon is back at the Port this year with its largest activation to date, designed by Salt and Pinch for the third year in a row.
MassMutual understands how financial uncertainty feels

2 weeks ago | brand-innovators.com | Aaron Baar

MassMutual demonstrates the sense of peace and reassurance that having a financial professional can bring during times of uncertainty in its latest marketing campaign, tagged “The Feeling is Mass Mutual.”The campaign is aimed at both consumers and financial advisors, with the dual purpose of highlighting awareness for the company’s wealth management offerings and its dedicated financial professionals.
HBO, Grubhub bring Hot Fellas to three cities

2 weeks ago | brand-innovators.com | Aaron Baar

MassMutual demonstrates the sense of peace and reassurance that having a financial professional can bring during times of uncertainty in its latest marketing campaign, tagged “The Feeling is Mass Mutual.”The campaign is aimed at both consumers and financial advisors, with the dual purpose of highlighting awareness for the company’s wealth management offerings and its dedicated financial professionals.
Blue Moon and eos put the Valencia orange taste on everyone’s lips

2 weeks ago | brand-innovators.com | Aaron Baar

Beer brand Blue Moon and beauty brand eos are teaming up for a summer collaboration to put the beverage’s traditional Valencia orange garnish on everyone’s lips. The brands have come together to create Blue Moon x eos Valencia Orange Lip Balm, so those craving a Blue Moon can bring the flavor to their drink even when they don’t have an orange immediately available.