Brand Innovators

Brand Innovators is a unique community for brand marketers from leading global companies. Since its inception in 2011, it has brought together professionals through thought-provoking conferences, online live sessions, and social gatherings. The organization emphasizes the exchange of insights on marketing and technology among industry leaders.

Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#727533

United States

#263725

Business and Consumer Services/Marketing and Advertising

#1122

Traffic sources

Monthly visitors

Articles

Bubly wants to give moms the gifts they truly deserve

2 days ago | brand-innovators.com | Aaron Baar

Bubly is giving moms a chance to give themselves a gift, creating an online shop where moms can select from a variety of gifts that might make up for anything that might have fallen short of expectations on the actual Mother’s Day. The shop, “Bubly Gift Glow Up Shop” will launch on Monday, May 12 (the day after Mother’s Day), and be open every day to the first 100 moms who visit its site beginning at 1 p.m. ET through Friday, May 16.
Retail media networks face growth challenges

6 days ago | brand-innovators.com | Mercedes M. Cardona

Retail media networks continue to grow apace, adding to the issues faced by the retail sector, which is still negotiating the continuing evolution of omnichannel commerce. “In terms of untapped space, I think digital in-store is the biggest opportunity right now,” said Erin Hough, VP of media at Ulta Beauty.
Supergoop taps influencer Liza Koshy in playful effort ahead of summer

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Sunblock brand Supergoop! is working with influencer/actressLiza Koshy on a social campaign to promote its products during Skin Cancer Awareness Month. Koshy has been the brand’s “Chief Super Officer” in the “Feel Super” campaign, a campy effort designed to inspire people to choose Supergoop! for their daily SPF, that has run for the last month.
Mountain Dew refreshes logo, brings back jingle

1 week ago | brand-innovators.com | Aaron Baar

Mountain Dew is going both retro and modern by updating its brand logo for the modern age and reviving its classic “Gimme a Dew” jingle. The updates will be showcased in a new TV commercial featuring the brand’s spokescharacter, “The Mountain Dude,” and through other activations, including a robust out-of-home program. The brand is also offering loyal fans who have permanently tattooed the old logo on their bodies the opportunity to get a free update via a sweepstakes.
Diageo’s Julie Bramham talks couture Johnnie Walker that fetches $20k a bottle

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Johnnie Walker is going couture for its latest bottle. The Diageo Scotch Whisky brand has tapped French couture fashion designer Olivier Rousteing to create the bottle for its new luxury initiatives, the Walker Vault platform. “At Johnnie Walker we aim to redefine how luxury is expressed in Scotch whisky,” says Julie Bramham, managing director of Diageo Luxury Group.
Mac & Cheese inspired jewelry, glow boxes & KFC in bed: Marketers take on Mother’s Day

1 week ago | brand-innovators.com | Aaron Baar

Consumers will spend more than $34 billion on Mother’s Day this year, according to the National Retail Federation. That’s more than the $33.5 billion spent last year, but less than the record $35.7 billion spent in 2023. Regardless, it’s still a lot of money, and it will be celebrated by 84% of U.S. adults, according to the NRF. Most of the spending will be on flowers, greeting cards and brunch, but there will be other gifts as well, which is where we come in.
AI is not a strategy & other takeaways from the AI Marketing Summit in NYC

1 week ago | brand-innovators.com | Mercedes M. Cardona

Marketers have now accepted that artificial intelligence is as much a basic need as electricity, and are negotiating the tension of how much to delegate, working through emerging ethical and operational issues.
CMO of the Week: Gorilla Energy USA's Oliver Holzmann

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Red Bull alumn Oliver Holzmann joined Gorilla Energy in January because he saw “the rare opportunity to build something raw, authentic, and culturally relevant from the ground up.”“After my time at Red Bull, where we didn’t just sell an energy drink, but created a global cultural movement, I recognized that same spark in Gorilla, but with the added excitement of agility and creative freedom,” says Holzmann, chief marketing officer of Gorilla Energy Drink.
AI is just a tool and other insights from UK marketers

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Mastercard is looking to offer consumers experiences that are once-in-a-lifetime. One pitch: they enabled cardholders to be in a Lady Gaga video. “This was a real money-can’t-buy opportunity for card holders,” said Kerry Elsdon, SVP, global head of digital marketing and MarTech at Mastercard. “It is simple.
Keebler's Hollow Tree brought to life in OOH activations

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Keebler is launching a new product, the E.L. Fudge Choco Vanilla cookies along with a new character. To celebrate, the brand is launching an “elf-vertising” campaign, which includes TVC, social, digital, OOH and sweepstakes. The OOH experience is centered around a Hollow Tree to life through pop-up retail experiences in New York, Chicago and Cincinnati beginning May 7th.