Brand Innovators

Brand Innovators is a unique community for brand marketers from leading global companies. Since its inception in 2011, it has brought together professionals through thought-provoking conferences, online live sessions, and social gatherings. The organization emphasizes the exchange of insights on marketing and technology among industry leaders.

Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#727533

United States

#263725

Business and Consumer Services/Marketing and Advertising

#1122

Traffic sources

Monthly visitors

Articles

Will Ferrell sings PayPal’s praises once again

6 days ago | brand-innovators.com | Aaron Baar

Will Ferrell is back crooning on behalf of PayPal in a new campaign timed to launch during the NBA Playoffs this weekend and show off the different ways consumers can pay using the financial service.
BODYARMOR bows new look and new campaign

6 days ago | brand-innovators.com | Aaron Baar

BODYARMOR sports drink is heading into spring with a new look and a new campaign that highlights the brand’s DNA as being bold, authentic and unapologetically real. The campaign, using the tagline “Choose Better,” features athletes Connor McDavid, Sabrina Ionescu, Joe Burrow and CeeDee Lamb, and highlights their drive to challenge the status quo to become better every day.
Reese’s unveils peanut-butter pretzels

1 week ago | brand-innovators.com | Aaron Baar

Reese’s is continuing with its product extensions with a new offering, Reese’s Filled Pretzels, which combines salty and sweet ingredients into one package. The new snack features Reese’s signature peanut butter inside a crunchy pretzel shell and will be sold in three sizes: 5-ounce bags, 9-ounce pouches and 18-ounce jars. The product intro follows Reese’s recent introduction of a new peanut-butter-and-jelly version of its signature chocolate candy cup.
Lowe’s partners with EA Sports for in-game integration

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Lowe’s is partnering with EA Sports to be featured in several of the game-maker’s titles, including EA Sports FC, Madden NFL and College Football. The partnership will significantly expand the retailer’s presence in the digital gaming space, giving the brand more opportunities to engage fans across multiple platforms and sports communities. The partnership is part of Lowe’s broader sports marketing strategy, which includes being the “Official Home Improvement Partner” of the NFL.
CMO of the Week: Nestlé Europe’s Melanie

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Melanie Brinbaum, chief marketing officer of Nestlé Zone Europe, sees her role as “the voice of the consumer” and “the voice of consumer culture.”She sees her job as a translator and storyteller between the language of consumers in culture and the data at hand. “Sometimes, when you work in a big agency, you get so trapped in your project that you’re a bit far from the consumer,” says Brinbaum. “What’s so cool is that in my role I can help people internally connect with real people’s lives.
Starbucks plays up new iced energy drinks in latest effort

1 week ago | brand-innovators.com | Dianna Dilworth Christe

Starbucks and PepsiCo have dropped a campaign for Starbucks Iced Energy, a new ready-to-drink (RTD) hydrating sparkling energy drink, a product of the two companies’ joint venture. Created with BBDO, the effort is inspired by the RTD Starbucks Emmy-nominated 2004 Glen ad, which featured a band playing a custom version of “Eye of the Tiger.” The commercial ends as a new coworker named “Roy” opens a can of the new drink and is followed around the office by the band.
Scotch-Brite brings nostalgia to spring cleaning

2 weeks ago | brand-innovators.com | Aaron Baar

Just in time for the spring cleaning season, Scotch-Brite is launching a new campaign, “The Brite Side of Clean,” that features Outkast’s early 2000s hit, “So Fresh, So Clean.”The campaign is anchored by a :30 spot that depicts a man feeling the vibe of the song as he cleans his kitchen. As he glides through the room, wiping counters and pans, his spouse and dog look on incredulously before joining in.
Minute Maid gets in the ring with WWE

2 weeks ago | brand-innovators.com | Aaron Baar

Minute Maid will bring its signature taste and energy to the WWE as the professional wrestling franchise’s “Official Juice Sponsor” this upcoming season. The partnership will include activations throughout WWE’s biggest events including WrestleMania, SummerSlam and RAW, and limited-edition Minute Maid packaging featuring WWE personalities and iconography, digital promotions and fan experiences.
Mikey Day stars in latest Dollar Car Rental spot - Brand Innovators

2 weeks ago | brand-innovators.com | Dianna Dilworth Christe

Dollar Car Rental has launched a new campaign starring SNL’s Mikey Day as “The Dollar Common Sensei” – a teacher whodemonstrates Dollar’s common-sense approach to renting a car. The campaign is designed to reintroduce the Dollar brand to the car renting public. The brand worked with creative agencies FKQ and Shadow Lion on the effort. Dollar wants to make travel go smoothly by making renting a car simple. “Renting cars should be easy.
Famous Amos marks 50th anniversary

2 weeks ago | brand-innovators.com | Aaron Baar

Packaged cookie brand Famous Amos is celebrating its 50th anniversary with a return to its roots, with new branding, videos and social media content inspired by the spirit and style of the brand’s founder, Wally Amos. In the 1970s, Amos was a music talent agent in Hollywood who was “famous” for bringing cookies to meetings with artists and label representatives.