Brand Innovators

4 days ago | brand-innovators.com | Aaron Baar

Instacart is doubling down on the nostalgia for the summer with a throwback campaign harkening back to the “Summer of 1999.”The new effort, which will run across linear TV, OTT, online video and social, is set to two classic 90s tracks from Third eye Blind that tie into special throwback pricing on summer staples like Capri-Sun, Otter Pops and Kool-Aid.

4 days ago | brand-innovators.com | Aaron Baar

Progressive likens its team of overeager insurance agents to the Man of Steel in a new campaign that ties in to the upcoming Superman movie reboot, asserting that “not all heroes wear capes … some wear aprons.”The effort, from Havas, depicts Progressive’s longtime spokescharacter Flo and her team of coworkers (Jamie, Alan and Mara) as residents of Metropolis who assist citizens with insurance-related problems.

1 week ago | brand-innovators.com | Aaron Baar

In a bid to broaden its appeal, Nespresso has struck a partnership with music artist The Weeknd to launch a new line of coffee, just as the company is switching its longtime advertising agency. The new brew, the “Samra Origins” collection (so named after The Weeknd’s mother), pays homage to The Weeknd’s Ethiopian roots and the tradition of coffee in his family’s culture.

1 week ago | brand-innovators.com | Aaron Baar

Pizza Hut is bringing its 40-year-old “Book It” summer reading program into the modern age with the release of a new app designed to keep children reading during their extended breaks and prevent “brain drain.”The new app, available in Google and Apple’s app stores, empowers parents and children to set summer reading goals, track their progress toward those goals and earn pizza rewards for achieving them.

1 week ago | brand-innovators.com | Aaron Baar

Fitness brand Oura postulates in its new brand campaign that the ultimate goal of fitness is not necessarily to become a world-class athlete, but to live a long and healthy life. The campaign uses the tagline, “Give Us the Finger,” as a nod to where the brand’s fitness device – a ring – is traditionally worn: on the user’s index finger. Creative showcases the finger and the ring.