Dietmar Schanton

Jul 11, 2023 | inma.org | Dietmar Schanton |Paula Felps |Ariane Bernard |Peter Bale

It is incredibly thrilling to witness a newsroom being reorganised to meet the demands of digital publishing imperatives, with desks rearranged into a coherent plan that enable and optimise digital workflows and communication. However, when we observe these polished and bright newsrooms, our true focus should be on their potential appearance three or five years down the line.

Jun 13, 2023 | editorandpublisher.com | Dietmar Schanton

Dietmar Schantin | for Editor & Publisher Though digital is now fully the focus in most newsrooms, it has been challenging for media organizations to shed the traditional newsroom culture and organization that developed before the digital world changed everything. Even in newsrooms that have undergone extensive transformation, print is still the ghost in the digital machine.

May 7, 2023 | inma.org | Dietmar Schanton |Ariane Bernard |Monica Zurowski |Robert Okpu

Succeeding in the digital news business requires not only acquiring new subscribers but also retaining them. Trust in the product and brand is a major factor in building a long-term relationship between the company and the customer. Why is trust important? Trust is essential for any relationship, including those between a customer and a brand. Without trust, there is no relationship, loyalty, or sustainable business model.

Apr 4, 2023 | inma.org | Dietmar Schanton |Mauricio Romero |Robert Okpu |Rory Weller

Digital transformation for any organisation is not a one-off project, and this constant change puts new demands on the leadership of any company. The need to adapt strategy, processes, and technologies raises long-term challenges that can jeopardise the success of any project. In this environment, we can observe three things that are crucial to the success of any project, and their absence can lead to failure:Total commitment. Bold decision-making. Clear responsibility for actions.