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Apr 13, 2023 | 
inma.org | Lewis Boulton |Robert Okpu |Peter Bale |Rory Weller
When it comes to sharing our favourite campaigns as an industry, display tends to dominate. They’re the bitingly witty one-liners placed in just the right context for maximum impact. They’re the showcases of masterful creativity, often with few words but big ideas. They’re sharp communicators, sitting at the very front line of a brand’s identity and dialogue with consumers. But I want to turn my attention elsewhere: the humble brand partnership.
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Apr 5, 2023 | 
inma.org | Jodie Hopperton |Mauricio Romero |Robert Okpu |Rory Weller
Speaking to Jason Jedlinski and Erik Bursch on a recent Webinar, I realised that to get really good at product, we need to get out of the JTBD (jobs to be done) mentality. Don’t get me wrong, there is a time for it because we need to get things done. But that simply can’t be the status quo to be effective. If we work in isolation we build bricks, not a house. It’s one of the subtle nuances between project management and product management. Project is about delivering on a specific goal.
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Apr 4, 2023 | 
inma.org | Dietmar Schanton |Mauricio Romero |Robert Okpu |Rory Weller
Digital transformation for any organisation is not a one-off project, and this constant change puts new demands on the leadership of any company. The need to adapt strategy, processes, and technologies raises long-term challenges that can jeopardise the success of any project. In this environment, we can observe three things that are crucial to the success of any project, and their absence can lead to failure:Total commitment. Bold decision-making. Clear responsibility for actions.
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Apr 3, 2023 | 
inma.org | Ryan Nakashima |Robert Okpu |Josefin Olevik |Rory Weller
In the past couple of years, several newspaper publications with paywalls have given subscribers a new benefit: They allowed them to share articles with friends and family for free. At Hearst Newspapers, we added a second wrinkle: requiring anonymous gift recipients to register an e-mail address to redeem the article view. Our hope was that this would result in a “two-fer,” creating an uplift to both our retention and acquisition efforts.
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Apr 2, 2023 | 
inma.org | Dominic Young |Josefin Olevik |Robert Okpu |Rory Weller
When it became clear over a decade ago that advertising alone could not sustain the news industry, news publishers increasingly turned to subscriptions. Now we need to look beyond subscriptions to other reader revenue approaches which address the needs of more of the audience and a wider range of publications. In the noughties, I was in a strategy role at NewsCorp and had long been concerned about advertising’s dependability as a single digital revenue stream.
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Mar 29, 2023 | 
inma.org | Paula Felps |Mauricio Romero |Robert Okpu |Rory Weller
The arranged marriage of product and technology is not always a blissful one, but there are signs that the two are getting along better these days. During Wednesday’s INMA Webinar, members heard more about what can be done to improve the relationship.
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Mar 22, 2023 | 
inma.org | Dawn McMullan |Robert Okpu |Peter Bale |Rory Weller
Generative AI is still, for many newsrooms, in the shock and awe stage. But as editorial teams are having fun with it, many are also finding important uses for ChatGPT and its counterparts.
Die Presse in Austria is using ChatGPT for in three main ways: as a brainstorming partner, ideation and research, variation and creation, Lukas Görög, data strategist at Die Presse in Austria, told attendees at the recent INMA Media Subscriptions Summit in Stockholm.
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Mar 22, 2023 | 
inma.org | Robert Okpu |Josefin Olevik |Mauricio Romero |Rory Weller
Starting off as the product of a merger 10 years ago, followed by very rapid development, understanding the phrase “reader revenue as a change catalyst” has become pivotal, Emmanuel Naert, digital transformation director at Mediahuis in Luxembourg, told attendees at the INMA Media Subscriptions Summit in Stockholm earlier this month.
In 2013, Mediahuis was created through the merger of two Belgian publishing houses and is now active in six countries.
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Mar 13, 2023 | 
inma.org | Josefin Olevik |Rory Weller |Lucas Hepberger |Phil Schroder
Getting the subscribers to stay — or at least to win them back — is all we ever wanted?
During last week’s INMA Media Subscriptions Summit in Stockholm, three of the world’s most successful media companies shared their subscriber journey obstacles and hits along the way.
NZZ’s Briefing newsletter
Nashua Gallagher, head of customer journey management at at the Neue Zuercher Zeitung (NZZ) in Switzerland, told the audience about a well-establlished conservative newspaper, founded in 1780.
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Mar 6, 2023 | 
inma.org | Rory Weller |Michael Bachela.. |Lewis Boulton |Benjamin Pilz
The aim of the “Our firefighter heroes in Vorarlberg” VN special section was to shine a spotlight on the voluntary fire brigades, the youth fire brigades in Vorarlberg, and the jobs they do — underpinned by powerful data and facts. The main objective was to demonstrate the importance of the fire brigade as it is essential for protecting the population in the event of a fire, natural catastrophes, accidents, building collapses, and emergencies.
