
Dogan Gursoy
Regents Professor and Taco Bell Distinguished Professor. SHBM. Washington State University Editor-in-Chief, Journal of Hospitality Marketing & Management
Articles
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Jun 19, 2024 |
tandfonline.com | Mesut Cicek |Dogan Gursoy |Lu Lu
While the presence of the term “Artificial Intelligence (AI)” in a product description may be viewed as a sign of that product having advanced capabilities and features, it may also trigger fear and concern among consumers. Therefore, this study explores the impact of inclusion (vs. exclusion) of the “Artificial Intelligence” term in goods and service descriptions on consumers’ purchase intentions.
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Dec 3, 2009 |
emerald.com | Dogan Gursoy
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I am recognized as a Highly Cited Researcher again in 2024. Highly Cited Researcher includes six WSU faculty https://t.co/JPpOhhoKIJ

RT @UNWTOAcademy: 🌍Exciting News! The Bachelor in Science in International Sustainable Tourism of UN Tourism and @HSLU will receive its fi…

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