Dogan Gursoy

Philadelphia, Pullman

Regents Professor and Taco Bell Distinguished Professor. SHBM. Washington State University Editor-in-Chief, Journal of Hospitality Marketing & Management

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Articles

The Influence of Corporate Social Responsibility on Employees’ Pro-Societal and Self-Serving Opportunistic Behaviors: Exploring Dual Mediation Through Self-Verification and Person-Organization Fit

2 months ago | tandfonline.com | Dogan Gursoy |Tuan Luu |Man-Ling Chang |Su-Chuan Liu

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Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk

Jun 19, 2024 | tandfonline.com | Mesut Cicek |Dogan Gursoy |Lu Lu

While the presence of the term “Artificial Intelligence (AI)” in a product description may be viewed as a sign of that product having advanced capabilities and features, it may also trigger fear and concern among consumers. Therefore, this study explores the impact of inclusion (vs. exclusion) of the “Artificial Intelligence” term in goods and service descriptions on consumers’ purchase intentions.