Mesut Cicek

Jun 19, 2024 | tandfonline.com | Mesut Cicek |Dogan Gursoy |Lu Lu

While the presence of the term “Artificial Intelligence (AI)” in a product description may be viewed as a sign of that product having advanced capabilities and features, it may also trigger fear and concern among consumers. Therefore, this study explores the impact of inclusion (vs. exclusion) of the “Artificial Intelligence” term in goods and service descriptions on consumers’ purchase intentions.