Dorianne Ciccarelli

Jan 3, 2025 | prnewsonline.com | Clayton Durant |Dorianne Ciccarelli

Bloomberg, Yahoo Finance, and CNBC—these outlets have long been the pinnacle for executives looking to broadcast their message. For communication leaders, securing these broadcast placements once delivered huge returns, as it was the most reliable means to capture the attention of mass audiences. But this is less and less the case, and in 2025 the cultural influence of broadcast media is quickly weakening.

Sep 26, 2024 | prnewsonline.com | Dorianne Ciccarelli |Clayton Durant

On LinkedIn, as on other social platforms, content is king. Executives, brands and influencers have dramatically ramped up their output, with the platform reporting that users are publishing an astonishing 1.5 million pieces of content every minute over the past year. This trend is true at our agency as well, where our clients are now posting almost 2.5 times more each month on LinkedIn than they were a year ago.

May 13, 2024 | prnewsonline.com | Clayton Durant |Dorianne Ciccarelli

Over the past year LinkedIn has seen impressive growth. They’ve surpassed a billion users, witnessed a 42% increase in content shares, and specialized features like newsletters have attracted over 450 million subscriptions. And LinkedIn’s product team has transformed the platform into a dynamic space for executives well beyond standard short-form content and simple brand amplification. But corporate teams are vastly underutilizing one of LinkedIn’s most valuable tools—its data.