Clayton Durant

Jan 6, 2025 | dailyprbrief.com | Abigail Stuart |Meghan Tisinger |Clayton Durant

Read some of today's best PR and Comms industry news clips: How Agencies Can Stay Profitable In The Age Of AI (Forbes - January 6, 2025) Failed Social Media Campaigns (Everything PR News - January 6, 2025) In defense of crisis communications amid the Lively/Baldoni mess (PR Daily - January 6, 2025) LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025 (PRNEWS - January 3, 2025) Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025 (PRsay - January 3, 2025)...

Jan 3, 2025 | prnewsonline.com | Clayton Durant |Dorianne Ciccarelli

Bloomberg, Yahoo Finance, and CNBC—these outlets have long been the pinnacle for executives looking to broadcast their message. For communication leaders, securing these broadcast placements once delivered huge returns, as it was the most reliable means to capture the attention of mass audiences. But this is less and less the case, and in 2025 the cultural influence of broadcast media is quickly weakening.

Sep 26, 2024 | prnewsonline.com | Dorianne Ciccarelli |Clayton Durant

On LinkedIn, as on other social platforms, content is king. Executives, brands and influencers have dramatically ramped up their output, with the platform reporting that users are publishing an astonishing 1.5 million pieces of content every minute over the past year. This trend is true at our agency as well, where our clients are now posting almost 2.5 times more each month on LinkedIn than they were a year ago.

Aug 8, 2024 | campaignlive.com | Clayton Durant

My generative AI journey began in April 2021, when my brother, then a junior at Clemson University, introduced me to ChatGPT. His excitement was palpable as he demonstrated how this platform was changing how students searched for information, drafted writing samples and brainstormed ideas. At the time, I couldn't have imagined how significantly this technology would affect my professional life. Initially, I found ChatGPT intriguing but didn't see its relevance to my work at MikeWorldWide.

Aug 7, 2024 | prweek.com | Clayton Durant |MikeWorld Wide

My generative AI journey began in April 2021, when my brother, then a junior at Clemson University, introduced me to ChatGPT. His excitement was palpable as he demonstrated how this platform was changing how students searched for information, drafted writing samples and brainstormed ideas. At the time, I couldn't have imagined how significantly this technology would affect my professional life. Initially, I found ChatGPT intriguing but didn't see its relevance to my work at MikeWorldWide.