Douglas Karr

1 week ago | martech.zone | Douglas Karr

While every website evolves, those changes often leave behind unintended damage, especially regarding SEO. Martech Zone has undergone several transitions, including domain changes, migrations to new hosting, and theme changes. These improvements helped modernize the site and improve performance, but they also introduced risk: broken links, missing content, and forgotten pages. This is particularly costly because many of these outdated or missing URLs still have valuable backlinks pointing to them.

2 weeks ago | martech.zone | Douglas Karr

Despite mobile’s dominance in our digital lives, most mobile experiences still fall short of user expectations. Studies consistently show that many users abandon mobile apps after just one use, and mobile web bounce rates remain stubbornly high. 71% of users say they’ve deleted an app because it was frustrating to use. HeadyThe takeaway is clear: people use mobile phones but are not necessarily enjoying them. Poor mobile experiences are not just an inconvenience but a liability for brands.

2 weeks ago | martech.zone | Douglas Karr

It all started as a book club. Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools.

3 weeks ago | martech.zone | Douglas Karr

Community is more than a buzzword—it’s a battleground for relevance, loyalty, and long-term brand health. Yet, many corporations still misread the core ingredient that fuels thriving communities: passion. It’s a critical yet often misunderstood distinction. Passion does not originate in a brand. It’s not baked into a logo or conjured through a clever slogan. Passion lives in people and is sparked by shared values, actions, and experiences, not just by buying into a product.

3 weeks ago | martech.zone | Douglas Karr

As enterprises race to harness the productivity and automation potential of artificial intelligence ( AI) and machine learning ( ML), a new architectural problem has emerged-how do you safely allow autonomous systems to interact with sensitive data and core business systems without compromising security, compliance, or operational integrity? This isn't a theoretical concern.