Martech Zone

6 days ago | martech.zone | Douglas Karr

Marketers have long leaned on gender as a quick proxy for customer behavior, but that shortcut is no longer sufficient in today’s evolving digital landscape. As consumers challenge traditional norms and embrace diverse, personal buying journeys, the most effective strategies are those rooted in insight—not assumption. Gender has long been used in marketing segmentation, and for good reason.

6 days ago | martech.zone | Douglas Karr

Deadlines are getting shorter. Resources are disappearing. Budgets? Nearly nonexistent. The demands of modern work don’t just feel heavier—they are heavier. And while that pressure keeps building, so does the complexity of life outside work. The economy remains uncertain. Personal responsibilities multiply. For my wife and me, that now includes being the guardians for my aging mother and all the emotional labor that comes with it. Despite the chaos, I felt something powerful: clarity.

2 weeks ago | martech.zone | Douglas Karr

Industry-specific forums, such as Reddit threads, LinkedIn Groups, Facebook Groups, Slack communities, and Discord servers, are becoming increasingly valuable spaces for brands to establish authority and cultivate genuine connections. These communities are not just platforms for marketing—they are dynamic ecosystems where professionals gather to trade insights, share experiences, and seek product recommendations.

3 weeks ago | martech.zone | Douglas Karr

Mobile conversion optimization is not just about making your website look good on a smaller screen. It’s about engineering a frictionless, intuitive experience that anticipates user needs, eliminates barriers, and guides them confidently to conversion. With over half of global web traffic coming from mobile devices, brands can no longer afford to treat mobile optimization as an afterthought.

4 weeks ago | martech.zone | Douglas Karr

I’ve always been hesitant to make predictions—not because I lack opinions, but because I’ve been wrong too many times to count. There’s a special kind of humility that comes from watching the world defy your certainty, especially in technology. What once seemed obvious fades, and what once seemed laughable becomes the new standard. I’ve learned to treat bold predictions with skepticism, especially my own. Thankfully, I’m in good company.