Martech Zone

Martech Zone covers the newest updates, effective strategies, and tools related to online marketing, search engine optimization, social media outreach, mobile marketing, and technology for sales and marketing. Don’t forget to check out our Martech Zone Interviews podcast, which you can find on all major platforms.

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Articles

UpRipple: All-in-One CRM, Sales, And Marketing Automation For Small Business

1 week ago | martech.zone | Adam Small

It all started as a book club. Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools.
Lower Traffic Without SERP Position Change: What Does It Mean?

3 weeks ago | martech.zone | Ann Smarty

It all started as a book club. Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools.
How To Load Multiple Google Tag Manager Container IDs

1 month ago | martech.zone | Douglas Karr

It all started as a book club. Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools.
Attio: An AI-Driven, Next Generation CRM That Instantly Maps To Your Business Model

1 month ago | martech.zone | Douglas Karr

It all started as a book club. Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools.
The Six Universal Principles Of Persuasion Every Marketer And Sales Professional Should Master

1 month ago | martech.zone | Douglas Karr

Success often hinges not only on the strength of your product or service but also on your ability to influence decision-making. For over six decades, behavioral scientists have investigated what drives people to say yes, revealing that persuasion isn’t a mysterious art—it’s a science rooted in predictable psychological triggers.
The Harsh Truth About Agency Margins And The Smarter Path Forward

1 month ago | martech.zone | Douglas Karr

Before the pandemic, I encouraged my employees to find new opportunities. When the last one did, I shifted my focus to being a fractional CMO. I didn’t want to close my doors; I cared deeply for my staff, was passionate about helping my clients, and was proud of our growth and achievements. But I was tired.
Pitching Bloggers - Public Relations

1 month ago | martech.zone | Douglas Karr

I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the contact signature) read as follows:[Client Name] is expanding its international business and services by acquiring a UK-based multimedia service provider next week, further strengthening its global footprint and reaching new markets.
How To Pitch An Influencer, Blogger, Or Journalist

1 month ago | martech.zone | Douglas Karr

Every day, I receive pitches from PR professionals, marketers, and startup founders hoping to get featured on Martech Zone. Most fail miserably. But occasionally, one lands perfectly in my inbox: relevant, respectful of my time, and rich with material I can use. Here’s a video that shows how an effective pitch works from a publisher’s perspective. Years ago, I received a near-perfect pitch that hit all the right notes.
UXCam: Capture Every Insight To Optimize Your Mobile App Experience

1 month ago | martech.zone | Douglas Karr

It all started as a book club. Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools.
How Insurance Companies Are Leveraging Social Media For Marketing, Sales, And Retention

1 month ago | martech.zone | Douglas Karr

In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain policyholders.