Dozie Anyaegbunam

Canada

Senior Editor at Freelance

Senior Editor at The CMO

Exploring the bitter-sweet world of the immigrant.

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Articles

Best Social Media Marketing Certifications for Upskilling in 2025

1 week ago | thecmo.com | Dozie Anyaegbunam

Social media marketing certifications are essential for those looking to enhance their skills and advance their careers. They're particularly useful for marketing leaders like you who want to stay ahead in a rapidly evolving field. These certification courses can help you learn new marketing tools, tackle challenges, meet your goals, and make informed decisions for your team.
What Mark Carney’s Liberal Party Win Means for Canadian Immigration

2 weeks ago | thenewcomerspod.com | Dozie Anyaegbunam

Hello, I'd really like to grow this email list. If you enjoy this newsletter, it would mean the world to Jola and I if you encouraged one friend/fellow immigrant/colleague to subscribe…Very likely, the the only thing you will get in return is warm fuzzy feelings, and if I can attribute it to you, I’d personally send you a thank you email. Join us as we explore the bitter-sweet world of the immigrant. The ballots are in, and Mark Carney is the new Canadian Prime Minister.
E89: Derek Sivers believes home is where you have no obstacles

2 weeks ago | thenewcomerspod.com | Dozie Anyaegbunam

Hello, I'd really like to grow this email list. If you enjoy this newsletter, it would mean the world to Jola and I if you encouraged one friend/fellow immigrant/colleague to subscribe…Very likely, the the only thing you will get in return is warm fuzzy feelings, and if I can attribute it to you, I’d personally send you a thank you email. Join us as we explore the bitter-sweet world of the immigrant.
E88: Nadine Niba on working as a Black immigrant woman in Canada

3 weeks ago | thenewcomerspod.com | Dozie Anyaegbunam

Hello, I'd really like to grow this email list. If you enjoy this newsletter, it would mean the world to Jola and I if you encouraged one friend/fellow immigrant/colleague to subscribe…Very likely, the the only thing you will get in return is warm fuzzy feelings, and if I can attribute it to you, I’d personally send you a thank you email. Join us as we explore the bitter-sweet world of the immigrant.
E87: Dikachi Chizim thinks finding community can speed up integration

1 month ago | thenewcomerspod.com | Dozie Anyaegbunam

Hello, I'd really like to grow this email list. If you enjoy this newsletter, it would mean the world to Jola and I if you encouraged one friend/fellow immigrant/colleague to subscribeā¦Very likely, the the only thing you will get in return is warm fuzzy feelings, and if I can attribute it to you, Iād personally send you a thank you email. Join us as we explore the bitter-sweet world of the immigrant.
Omnichannel vs Multichannel Marketing: How are they different?

1 month ago | thecmo.com | Dozie Anyaegbunam

Omnichannel marketing creates a seamless, integrated customer experience across all channels. Think of it as one continuous conversation, whether someone’s browsing your site, reading an email, or chatting with sales. Multichannel, on the other hand, means you’re present on multiple platforms (email, social, ads, etc.), but each one might operate in its own lane, with less coordination.
e01: Neil & Hunter Weitzman are tackling the human side of immigrant entrepreneurship

1 month ago | thenewcomerspod.com | Dozie Anyaegbunam

Current time: 0:00 / Total time: -34:06Audio playback is not supported on your browser. Please upgrade. Welcome to Unfiltered w/ PORCH, where we explore what it means to be an immigrant entrepreneur from the POV of the immigrant. Join us as we explore the world of the immigrant entrepreneur. They say entrepreneurship is hard. Well, try doing it in a country where you weren’t born, sometimes in a language that isn’t your first, with a social network you’ve had to build from scratch.
5 Common Misconceptions About Brand Marketing Holding B2B SaaS Companies Back

1 month ago | thecmo.com | Dozie Anyaegbunam

While brand marketing is gaining recognition as a key differentiator in B2B SaaS marketing, we still seem to have to swat aside several misconceptions before we get budget or campaign approvals. These myths often lead to missed opportunities, slashed budgets, and the resulting effect of a sweeping dismissal of the value of brand to B2B SaaS companies. Here are some of the most prevalent myths and why they just aren't true.
What is Social Media Management? A Complete Guide for SaaS Leaders

1 month ago | thecmo.com | Dozie Anyaegbunam

Social media management is the process of managing and optimizing how your brand shows up and engages with your audience across digital platforms, in order to achieve business goals. In SaaS, social media management is a high-impact growth lever that shapes everything from how your company is perceived in the market to how fast leads convert. For CMOs and growth leaders, social media is essential.
The 'Waiting Room' Concept Will Transform How You Think About Your Buyers' Journey

1 month ago | thecmo.com | Dozie Anyaegbunam

Skip to main content The CMODigital Marketing Firepower For SaaS Pioneers. Stay Up-to-date On All Things Marketing & Leadership. Join our Newsletter TABLE OF CONTENTS Waiting Rooms, Not Funnels How to Build Waiting Rooms Even if we all agree that the traditional marketing funnel is flawed and it’s time to bin it, we still have the problem of how to map our buyer’s journey. Justyna Ciecierska, Founder of the Marketing Waiting Room, has an interesting solution.