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Omnichannel vs Multichannel Marketing: How are they different?

2 weeks ago | thecmo.com | Dozie Anyaegbunam

Omnichannel marketing creates a seamless, integrated customer experience across all channels. Think of it as one continuous conversation, whether someone’s browsing your site, reading an email, or chatting with sales. Multichannel, on the other hand, means you’re present on multiple platforms (email, social, ads, etc.), but each one might operate in its own lane, with less coordination.
5 Common Misconceptions About Brand Marketing Holding B2B SaaS Companies Back

2 weeks ago | thecmo.com | Dozie Anyaegbunam

While brand marketing is gaining recognition as a key differentiator in B2B SaaS marketing, we still seem to have to swat aside several misconceptions before we get budget or campaign approvals. These myths often lead to missed opportunities, slashed budgets, and the resulting effect of a sweeping dismissal of the value of brand to B2B SaaS companies. Here are some of the most prevalent myths and why they just aren't true.
What is Social Media Management? A Complete Guide for SaaS Leaders

2 weeks ago | thecmo.com | Dozie Anyaegbunam

Social media management is the process of managing and optimizing how your brand shows up and engages with your audience across digital platforms, in order to achieve business goals. In SaaS, social media management is a high-impact growth lever that shapes everything from how your company is perceived in the market to how fast leads convert. For CMOs and growth leaders, social media is essential.
The 'Waiting Room' Concept Will Transform How You Think About Your Buyers' Journey

2 weeks ago | thecmo.com | Dozie Anyaegbunam

Skip to main content The CMODigital Marketing Firepower For SaaS Pioneers. Stay Up-to-date On All Things Marketing & Leadership. Join our Newsletter TABLE OF CONTENTS Waiting Rooms, Not Funnels How to Build Waiting Rooms Even if we all agree that the traditional marketing funnel is flawed and it’s time to bin it, we still have the problem of how to map our buyer’s journey. Justyna Ciecierska, Founder of the Marketing Waiting Room, has an interesting solution.
So You Think You Understand Conversational AI's Impact on Search & SEO? Read This First

3 weeks ago | thecmo.com | Dozie Anyaegbunam

A lot has changed for search and SEO in the last decade, all primarily dictated by Google — from E-A-T (now E-E-A-T) to the introduction of RankBrain in 2015 (to help Google better understand user queries) to the Helpful Content Update in 2022. But for the first time in years, we're in the midst of the first major shift in how we search where the search giant isn't necessarily dictating the terms.
12 Email Marketing Certifications to Take in 2025

1 month ago | thecmo.com | Dozie Anyaegbunam

When I'm planning an email marketing strategy, two questions guide my approach: How do I ensure my messages reach and resonate with my audience? And how can I demonstrate to stakeholders that our email efforts are driving measurable results? Finding answers often means developing specialized knowledge – from understanding deliverability best practices to mastering analytics and automation workflows.
Revenue Marketing Sucks. Here’s Marketo’s Co-Founder on How We Fix It

1 month ago | thecmo.com | Dozie Anyaegbunam

Jon Miller founded Marketo nineteen years ago with one goal in mind: help marketing teams earn a seat at the revenue table. B2B marketing was faced with a reputation crisis. Marketers were the team that designed those colorful brochures you threw into the bin after a conference and threw parties. So, Miller and his co-founders decided, ‘let’s make marketing more measurable, more accountable, more strategic.’ It worked. Sort of.
Brand Marketers & Product Marketers Can’t Afford To Be Frenemies

1 month ago | thecmo.com | Dozie Anyaegbunam

We love a versus matchup in B2B marketing. It’s either sales versus marketing, or customer success versus customer service, and perhaps most notably, brand marketing versus product marketing. For Gwen Lafage, VP Marketing, Global Brand and Content, Sinch, and a brand agency veteran, these versus matchups create artificial boundaries, stall team effectiveness, and limit impact.
18 Best Marketing Analytics Courses To Take In 2024

1 month ago | thecmo.com | Dozie Anyaegbunam

Skip to main content The CMODigital Marketing Firepower For SaaS Pioneers. Stay Up-to-date On All Things Marketing & Leadership. Join our Newsletter TABLE OF CONTENTS Shortlist of the Best Marketing Analytics Courses Overview of Each Course As oft-referenced as marketing analytics is these days, it can still feel like a black box. It doesn't help that every martech tool you hook up to your CRM generates some form of data that demands interpretation.
The Marketing Funnel Doesn't Exist — Here's How to Escape Its Limitations

1 month ago | thecmo.com | Dozie Anyaegbunam

Marketing funnels are a staple of B2B marketing strategy. However, if you consider how we buy, you’d agree they misrepresent how people make purchase decisions. Our traditional awareness→ consideration→ decision framework assumes a neat linear buying journey. When did you last purchase anything that way? Real human behavior is messier and unpredictable. The marketing funnel assumes you can control when and how people buy.