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Best Social Media Marketing Certifications for Upskilling in 2025

1 week ago | thecmo.com | Dozie Anyaegbunam

Social media marketing certifications are essential for those looking to enhance their skills and advance their careers. They're particularly useful for marketing leaders like you who want to stay ahead in a rapidly evolving field. These certification courses can help you learn new marketing tools, tackle challenges, meet your goals, and make informed decisions for your team.
Brand Storytelling isn’t Fluff. It’s the Deciding Factor Between Differentiation and Commoditization

2 weeks ago | thecmo.com | Shannon Deep

B2B SaaS startups are notoriously bad at playing the long-term brand game. Under pressure from investors, market trends, and competition, leadership encourages short-term “make number go up” tactics. Tactics that might goose conversion and revenue now but build no brand equity and lasting customer loyalty. Tactics that garner no press, positive public sentiment, or creative accolades. You know what can do all those things? Brand-level storytelling.
Omnichannel vs Multichannel Marketing: How are they different?

1 month ago | thecmo.com | Dozie Anyaegbunam

Omnichannel marketing creates a seamless, integrated customer experience across all channels. Think of it as one continuous conversation, whether someone’s browsing your site, reading an email, or chatting with sales. Multichannel, on the other hand, means you’re present on multiple platforms (email, social, ads, etc.), but each one might operate in its own lane, with less coordination.
5 Common Misconceptions About Brand Marketing Holding B2B SaaS Companies Back

1 month ago | thecmo.com | Dozie Anyaegbunam

While brand marketing is gaining recognition as a key differentiator in B2B SaaS marketing, we still seem to have to swat aside several misconceptions before we get budget or campaign approvals. These myths often lead to missed opportunities, slashed budgets, and the resulting effect of a sweeping dismissal of the value of brand to B2B SaaS companies. Here are some of the most prevalent myths and why they just aren't true.
What is Social Media Management? A Complete Guide for SaaS Leaders

1 month ago | thecmo.com | Dozie Anyaegbunam

Social media management is the process of managing and optimizing how your brand shows up and engages with your audience across digital platforms, in order to achieve business goals. In SaaS, social media management is a high-impact growth lever that shapes everything from how your company is perceived in the market to how fast leads convert. For CMOs and growth leaders, social media is essential.
The 'Waiting Room' Concept Will Transform How You Think About Your Buyers' Journey

1 month ago | thecmo.com | Dozie Anyaegbunam

Skip to main content The CMODigital Marketing Firepower For SaaS Pioneers. Stay Up-to-date On All Things Marketing & Leadership. Join our Newsletter TABLE OF CONTENTS Waiting Rooms, Not Funnels How to Build Waiting Rooms Even if we all agree that the traditional marketing funnel is flawed and it’s time to bin it, we still have the problem of how to map our buyer’s journey. Justyna Ciecierska, Founder of the Marketing Waiting Room, has an interesting solution.
So You Think You Understand Conversational AI's Impact on Search & SEO? Read This First

1 month ago | thecmo.com | Dozie Anyaegbunam

A lot has changed for search and SEO in the last decade, all primarily dictated by Google — from E-A-T (now E-E-A-T) to the introduction of RankBrain in 2015 (to help Google better understand user queries) to the Helpful Content Update in 2022. But for the first time in years, we're in the midst of the first major shift in how we search where the search giant isn't necessarily dictating the terms.
12 Email Marketing Certifications to Take in 2025

2 months ago | thecmo.com | Dozie Anyaegbunam

When I'm planning an email marketing strategy, two questions guide my approach: How do I ensure my messages reach and resonate with my audience? And how can I demonstrate to stakeholders that our email efforts are driving measurable results? Finding answers often means developing specialized knowledge – from understanding deliverability best practices to mastering analytics and automation workflows.
Revenue Marketing Sucks. Here’s Marketo’s Co-Founder on How We Fix It

2 months ago | thecmo.com | Dozie Anyaegbunam

Jon Miller founded Marketo nineteen years ago with one goal in mind: help marketing teams earn a seat at the revenue table. B2B marketing was faced with a reputation crisis. Marketers were the team that designed those colorful brochures you threw into the bin after a conference and threw parties. So, Miller and his co-founders decided, ‘let’s make marketing more measurable, more accountable, more strategic.’ It worked. Sort of.
Brand Marketers & Product Marketers Can’t Afford To Be Frenemies

2 months ago | thecmo.com | Dozie Anyaegbunam

We love a versus matchup in B2B marketing. It’s either sales versus marketing, or customer success versus customer service, and perhaps most notably, brand marketing versus product marketing. For Gwen Lafage, VP Marketing, Global Brand and Content, Sinch, and a brand agency veteran, these versus matchups create artificial boundaries, stall team effectiveness, and limit impact.