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17 Best Marketing Strategy Courses to Take in 2025

1 month ago | thecmo.com | Dozie Anyaegbunam

Skip to main content The CMODigital Marketing Firepower For SaaS Pioneers. Stay Up-to-date On All Things Marketing & Leadership. Join our Newsletter These marketing strategy courses offer a valuable opportunity to learn from industry experts who specialize in strategic planning and market positioning. Here's a summary of each course to help you determine who it's for and how it can enhance your marketing approach.
13 Best Marketing Software Certifications to Take in 2025

1 month ago | thecmo.com | Dozie Anyaegbunam

Marketing software certifications are valuable for professionals seeking to validate their expertise in digital marketing tools and advance their careers. I’ve summarized the top marketing software certifications, including notes on who they’re best suited for and how they can help you take the next step in your career.
15 Best Email Marketing Courses To Take in 2025

1 month ago | thecmo.com | Dozie Anyaegbunam

Skip to main content The CMODigital Marketing Firepower For SaaS Pioneers. Stay Up-to-date On All Things Marketing & Leadership. Join our Newsletter These best email marketing courses are a great way to learn from other people who've got their finger on the pulse of the email marketing practice. Here's a summary of each course to help you learn who it's for and why it's great.
Best Social Media Marketing Certifications for Upskilling in 2025

1 month ago | thecmo.com | Dozie Anyaegbunam

Social media marketing certifications are essential for those looking to enhance their skills and advance their careers. They're particularly useful for marketing leaders like you who want to stay ahead in a rapidly evolving field. These certification courses can help you learn new marketing tools, tackle challenges, meet your goals, and make informed decisions for your team.
Brand Storytelling isn’t Fluff. It’s the Deciding Factor Between Differentiation and Commoditization

1 month ago | thecmo.com | Shannon Deep

B2B SaaS startups are notoriously bad at playing the long-term brand game. Under pressure from investors, market trends, and competition, leadership encourages short-term “make number go up” tactics. Tactics that might goose conversion and revenue now but build no brand equity and lasting customer loyalty. Tactics that garner no press, positive public sentiment, or creative accolades. You know what can do all those things? Brand-level storytelling.
Omnichannel vs Multichannel Marketing: How are they different?

2 months ago | thecmo.com | Dozie Anyaegbunam

Omnichannel marketing creates a seamless, integrated customer experience across all channels. Think of it as one continuous conversation, whether someone’s browsing your site, reading an email, or chatting with sales. Multichannel, on the other hand, means you’re present on multiple platforms (email, social, ads, etc.), but each one might operate in its own lane, with less coordination.
5 Common Misconceptions About Brand Marketing Holding B2B SaaS Companies Back

2 months ago | thecmo.com | Dozie Anyaegbunam

While brand marketing is gaining recognition as a key differentiator in B2B SaaS marketing, we still seem to have to swat aside several misconceptions before we get budget or campaign approvals. These myths often lead to missed opportunities, slashed budgets, and the resulting effect of a sweeping dismissal of the value of brand to B2B SaaS companies. Here are some of the most prevalent myths and why they just aren't true.
What is Social Media Management? A Complete Guide for SaaS Leaders

2 months ago | thecmo.com | Dozie Anyaegbunam

Social media management is the process of managing and optimizing how your brand shows up and engages with your audience across digital platforms, in order to achieve business goals. In SaaS, social media management is a high-impact growth lever that shapes everything from how your company is perceived in the market to how fast leads convert. For CMOs and growth leaders, social media is essential.
The 'Waiting Room' Concept Will Transform How You Think About Your Buyers' Journey

2 months ago | thecmo.com | Dozie Anyaegbunam

Skip to main content The CMODigital Marketing Firepower For SaaS Pioneers. Stay Up-to-date On All Things Marketing & Leadership. Join our Newsletter TABLE OF CONTENTS Waiting Rooms, Not Funnels How to Build Waiting Rooms Even if we all agree that the traditional marketing funnel is flawed and it’s time to bin it, we still have the problem of how to map our buyer’s journey. Justyna Ciecierska, Founder of the Marketing Waiting Room, has an interesting solution.
So You Think You Understand Conversational AI's Impact on Search & SEO? Read This First

2 months ago | thecmo.com | Dozie Anyaegbunam

A lot has changed for search and SEO in the last decade, all primarily dictated by Google — from E-A-T (now E-E-A-T) to the introduction of RankBrain in 2015 (to help Google better understand user queries) to the Helpful Content Update in 2022. But for the first time in years, we're in the midst of the first major shift in how we search where the search giant isn't necessarily dictating the terms.