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Duncan Jefferies

London

Freelance Writer at Freelance

Freelance writer on digital culture, science, tech. Bylines in @Guardian, @HowWeGetToNext, @CityMetric, @IndyVoices. Commission me: [email protected]

Articles

  • 1 week ago | raconteur.net | Duncan Jefferies

    The way consumers engage with content has transformed over the past decade. PC games, in-game items, subscription services and micro-transactions are now key components of a vast digital-entertainment industry – and digital marketplaces are the trusted means of accessing them. As these marketplaces have flourished, consumer expectations around payment experiences have also evolved.

  • 2 weeks ago | raconteur.net | Duncan Jefferies

    The digital asset market is in the midst of a seismic shift. Long-held beliefs about the way assets are created, stored and traded have been shaken by the rise of blockchain networks, crypto markets and decentralised finance. Although this has created big opportunities, it has also introduced serious challenges – including how to successfully navigate such a fast-moving and fragmented market.

  • 3 weeks ago | raconteur.net | Duncan Jefferies |Christine Horton

    Unified, trusted dashboardsWithout a unified, trustworthy view across the entire Cloud+ estate, organisations often struggle to manage spend. Modern dashboards don't just aggregate cost data either. Instead, they link it to business context, allowing teams to drill down from high-level spend trends to granular, resource-level insights. A trusted, unified dashboard serves as a single source of truth—eliminating the need to rely on side spreadsheets or disconnected data sources.

  • 3 weeks ago | raconteur.net | Duncan Jefferies

    Identity is the latest battlefield in cybersecurity, and credentials are prime targets for sophisticated threat actors armed with AI. Cybercriminals have even developed autonomous attack frameworks that operate without human direction, and are using sentiment analysis to craft highly targeted spear-phishing campaigns. What’s more, AI is enabling more persistent, adaptive and scalable attacks, forcing security teams to defend against a wider range of threats at speed.

  • 1 month ago | raconteur.net | Duncan Jefferies

    Despite long-standing predictions that digital commerce would render physical stores obsolete, brick-and-mortar retail remains a vital component of modern commerce. While ecommerce has reshaped how consumers discover and purchase products, physical locations continue to play a critical role in millions of customer journeys. To stay relevant in an increasingly digital landscape, however, physical stores must evolve.

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Duncan Jefferies
Duncan Jefferies @duncanjefferies
25 Mar 25

Looking to speak to heat pump owners for a sponsored article for national media. Keen to know why they installed one, how its benefitted them, and how it feels to reduce their carbon footprint. DM or email [email protected] #HeatPump #Journorequest

Duncan Jefferies
Duncan Jefferies @duncanjefferies
15 Apr 24

Keen to hear from IT leaders on their experiences managing digital certificates. DM or email [email protected] #journorequest

Duncan Jefferies
Duncan Jefferies @duncanjefferies
11 Apr 24

Looking for comment for an online @raconteur report on the future of digital certificates. DM or email [email protected] #journorequest