E.J. Schultz
News Editor at Ad Age
Host at Ad Age Marketer's Brief
News Editor at Ad Age. Send tips to [email protected]. Or use [email protected]
Articles
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1 week ago |
chicagobusiness.com | E.J. Schultz
Electric vehicle maker Rivian accounts for just a fraction of the EVs on the road today. But what the brand lacks in size, it makes up for in consumer passion. Chapters of independently run Rivian Clubs of America are present in 35 states, plus Washington, D.C., providing owners a forum to rally around their shared love of the brand, including organizing events such as off-roading trips.
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1 week ago |
autonews.com | E.J. Schultz |David Phillips |Larry P. Vellequette |Urvaksh Karkaria
U.S. light-vehicle sales are projected to rise 4.6 percent to 15 percent in April, forecasters say, as consumers lock in prices poised to rise in coming months as tariffs take a toll on supply and selection.
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2 weeks ago |
crainsdetroit.com | E.J. Schultz
A Troy-based electric vehicle venture with significant financial backing called Slate operated in near secrecy for three years as it fine-tuned a retail approach that will rely heavily on customer customization, while plugging affordability. When the brand finally decided to go public last week, it did so in a most unusual way, with a stunty reveal campaign orchestrated by Mischief @ No Fixed Address and a sophisticated media approach from Known.
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2 weeks ago |
adage.com | E.J. Schultz
Mischief and Known team up on a tease campaign unlike any other in the auto industry.
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2 weeks ago |
autonews.com | Judann Pollack |E.J. Schultz
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