E.J. Schultz

3 days ago | adage.com | E.J. Schultz

As it looks to rebound from its worst annual global loss in a quarter-century and a failed merger attempt with Honda Motor Co., Nissan is counting on robust American sales to help it out of the rut. “We need the U.S. to rock and roll again” is how Nissan Americas Chairman Christian Meunier recently described the task at hand for the Japanese automaker during an interview with Automotive News.

1 week ago | adage.com | E.J. Schultz

FCB Chicago’s “Caption With Intention” is becoming one of the biggest winners at Cannes. The effort, which modernizes video captioning, won its third Grand Prix today, taking the top prize in the Brand Experience & Activation category.

1 week ago | adage.com | E.J. Schultz

As Bad Bunny prepared to release his album “DeBÍ TiRAR MáS FOToS” earlier this year, the Latin singer sought more than to continue his musical hot streak. He wanted to uplift his native Puerto Rico. He achieved both behind “Tracking Bad Bunny,” an ingenious album release campaign from DDB Latina Puerto Rico that on Tuesday won the Entertainment Lions for Music Grand Prix at Cannes.

1 week ago | adage.com | E.J. Schultz

McDonald’s has settled a $10 billion lawsuit filed by Byron Allen, apparently ending a years-long legal drama between the fast food giant and media mogul over alleged discrimination in advertising practices.

1 week ago | adage.com | E.J. Schultz

Murderous and cannibalistic cereal characters might not seem like an easy thing to sell a brand that built its reputation on marketing to families. But when The Martin Agency pitched General Mills on the idea of having its Cinnamon Toast Crunch ads take a dark turn, the packaged food giant easily bit.