Ed Jefferson

Freelance Journalist at Freelance

writes/codes/talks about things no-one else would bother to. e dot jefferson at gmail. he/him. I write a Mews Letter: https://t.co/dTAROwZdfs

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Articles

Platforms for growth: unlocking mid-market success with AI

1 month ago | raconteur.net | Duncan Jefferies |Ed Jefferson

Commercial Feature Transform today to enhance operations tomorrow With the right partner, mid-market companies can harness the power of modern technologies today, overcome legacy constraints and set themselves up for success in an AI-driven future Mid-market companies are racing against time to embrace AI, with 85% of leaders acknowledging they risk losing their competitive edge if they don't act quickly, according to 'Trendlines 2025' - a survey of more than 4,000 mid-market IT and business...
Q&A: How human expertise can unlock mainframe success

1 month ago | raconteur.net | Ed Jefferson

Q: How can leaders get the most out of their workforce as technology rapidly transforms the nature of work? A: Technology can be an incredible support to a workforce, but it should never replace human capabilities. Digital tools can provide useful data and streamline processes, but they can’t replicate the deeper, strategic insight people bring. The real challenge in digital transformation lies in balancing technology with the human element.
5 ways Intel’s AI-powered solutions can revolutionise the IT workforce

Oct 16, 2024 | raconteur.net | Ed Jefferson

Managing the hardware and software an IT team provides for its workforce constantly brings new challenges both as technology evolves, and as its users demand ever more from their tools. Many of the latest innovations are fuelled by AI technologies, including a new generation of AI PCs, powered by hardware like Intel’s Core Ultra processors. Here, we explore the key benefits of investing in new products that can drive real improvements within an IT department and the business it supports.
Why brand authenticity is integral to the modern consumer

Sep 2, 2024 | raconteur.net | Ed Jefferson

For many consumers, navigating the modern marketplace can be unnerving at times. They want to know if they can trust a business, and if the product they’re considering is worth it. That’s why they use reviews. However, when trying to research purchases, one in four customers report having been fooled by a fake review. For UK customers, fake reviews on products alone cost an estimated £50m to £312m in total every year.
Getting closer to your customer: unlocking the value of behavioural data

Jun 13, 2024 | raconteur.net | Ed Jefferson

Digital behavioural data can be an extremely powerful tool for any modern business, enabling deep insights into what customers and potential customers want, including how they prefer to interact with your digital platforms. Access to this data opens up the ability to build new offerings, using personalisation and AI to curate best-in-class user journeys. But without strong digital behavioural data foundations, it can be difficult to implement these changes successfully.
From governance to intelligence: why CDOs need to remap their data landscape

May 29, 2024 | raconteur.net | Ed Jefferson

Data is increasingly recognised as a critical part of any successful business - with more than a quarter of leading firms now having a Chief Data Officer at the executive level, jumping to over half for firms with more than 100,000 employees. Data governance is a key part of their role, but what that means is not always well understood across an organisation - it can be seen as merely an enforcement tool, telling teams not what to do and dishing out slaps on the wrist when things go wrong.
Cloud, compliance, and control: why data sovereignty concerns are driving repatriation

May 29, 2024 | raconteur.net | Ed Jefferson

For a decade or more, it seemed like the cloud was being touted as the solution to everything - a solution for any business problem you could name. The reality for firms that have embraced the cloud as part of their technology stack is somewhat mixed. Unexpected costs and hurdles have forced businesses to reexamine exactly where the cloud fits in their overall strategy, with some surveys reporting 70-80% of companies looking to repatriate data back out of the cloud each year.
On the repeated incineration of Alexandra Palace

Nov 16, 2023 | citymonitor.ai | Ed Jefferson

Alexandra Palace and Park aren’t the former home of some forgotten bit of the nobility: they were actually purpose-built for more or less their current use, as a venue for north Londoners to get up to a wide variety of things that may or may not be considered fun.
Lake or fabric? Which type of data structure is best?

Nov 14, 2023 | raconteur.net | Ed Jefferson

The field of data architecture is full of jargon, from data meshes to hubs and warehouses. Two of the biggest buzzwords right now, though, are data lakes and data fabric – two different approaches to handling the often vast amounts of data a modern business ends up collecting.
A brief history of Vauxhall Pleasure Gardens

Nov 1, 2023 | citymonitor.ai | Ed Jefferson

In the 17th and 18th centuries in particular, many of the functions of a modern park were fulfilled by “pleasure gardens”: sort of early modern theme parks that promised the finest recreations and entertainments. Very few of these have survived in anything approximating their original form – although sometimes portions survive as small city parks and associated public houses linger, if only in name.