Eddie Sheppard

1 month ago | abacusdata.ca | Eddie Sheppard |David Coletto

Over the past few weeks, tensions between Canada and the United States have intensified, spurred by President Donald Trump’s imposition of tariffs and the constant threat of annexation. This heated political landscape has ignited a surge in Canadian patriotism, which is now expressing itself in a very tangible way: through consumer behaviour.

1 month ago | abacusdata.ca | Eddie Sheppard |David Coletto

For the past few years, Canadians have navigated a scarcity mindset, shaped by housing shortages, rising costs, strained healthcare, and job insecurity. This competition for essential resources fueled frustration, shifting views on immigration, climate change, and housing, driving many voters away from the Trudeau-led Liberals in search of relief. Now, we see a new mindset emerging – one defined by uncertainty. The tariffs imposed by the Trump Administration yesterday only adds to that uncertainty.