Eleanor Hawkins

Washington, D.C.

Author at Axios Communicators

@Axios Communicators [email protected]

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Articles

From Costco to Hinge, corporate storytelling is heading back to print

1 day ago | axios.com | Eleanor Hawkins

Table of contents from the first edition of Microsoft's magazine Signal. Photo: Courtesy of Microsoft Major U.S. companies and brands are investing in printed publications but not in the way you might think. Microsoft, Hinge and Costco have created their own print magazines to tell their corporate stories, enhance their reputation and engage with hard-to-reach audiences. Why it matters: It's part marketing and part strategic storytelling, communication executives from these companies told Axios.
Trump's agenda meets broad resistance from American institutions

1 day ago | axios.com | Eleanor Hawkins

Photo illustration: Sarah Grillo/Axios. Photo: Joe Raedle/Getty ImagesEducational institutions, law firms, broadcasters, nonprofits and corporate shareholders are all currently fighting or rejecting the Trump administration's policies and executive orders. Why it matters: Widespread pushback against President Trump's agenda is starting to take shape.
Communications advisory Foretell triples in size

1 day ago | axios.com | Eleanor Hawkins

Illustration: Aïda Amer/AxiosForetell, the communications advisory launched by Shopify alums Erin Pelton and Nicole Flotteron, has tripled in size since its founding in 2024. Why it matters: It is one of the many challenger firms to pop up in the last year, looking to shake up the PR agency landscape and business model.
Trump's agenda meets broad resistance from American institutions

1 day ago | flipboard.com | Eleanor Hawkins

NowCNN — In a sign that consumer demand may be fraying around the edges, spending at US retailers slowed sharply in April to 0.1% after a surge of 1.7% in March as shoppers rushed to beat President Donald Trump’s stiff tariffs. The April data was worse than the 0.2% monthly rise economists polled by …
Trump's influencer surgeon general pick marks new health messaging era

1 day ago | axios.com | Tina Reed |Eleanor Hawkins

Illustration: Sarah Grillo/AxiosCasey Means was nominated to become the new face of American public health. She's not a career doctor — but she knows how to go viral. That's the point. And the risk. Why it matters: This is part of the Trump administration's broader strategy to prioritize messaging, allegiance and influence over expertise.
San Francisco Pride caught in fallout of anti-DEI backlash

2 days ago | axios.com | Eleanor Hawkins |Shawna Chen

Data: Gravity Research; Chart: Axios VisualsAs part of diversity, equity and inclusion walk-backs, many companies are no longer participating in "external events" or pledges, namely Pride parades that will take place across the country in June. Why it matters: This is a major pivot for the once proud corporate America. State of play: Suzanne Ford, executive director of San Francisco Pride, said in March that several longtime corporate sponsors have pulled out of sponsoring this year's event.
Communicator spotlight: Kristin Carvell of GE Vernova

1 week ago | axios.com | Eleanor Hawkins

Photo illustration: Axios Visuals. Photo: Courtesy of GE VernovaAs chief communications officer for GE Vernova, Kristin Carvell is responsible for leading communications and brand marketing for the energy company, which spun out from GE. Why it matters: April marked the one-year mark of the spinoff, and since then, Carvell and her team have been focused on establishing the brand and shaping the story of the newly public company.
Exclusive: Anthropic to rapidly expand communications team

1 week ago | axios.com | Eleanor Hawkins

Illustration: Maura Losch/AxiosAnthropic — the AI startup best known for its large language models Claude — is tapping people, not AI, to build out its communications team. Why it matters: Anthropic plans to triple the size of its comms team by the end of year, its head of communications Sasha de Marigny told Axios.
U.S. companies end Pride sponsorships as anti-DEI pressure mounts

1 week ago | axios.com | Eleanor Hawkins

Illustration: Brendan Lynch/AxiosAs part of diversity, equity, and inclusion walk-backs, many companies said they would no longer participate in "external events" or pledges, namely Pride parades that will take place across the country next month. Why it matters: This is a major pivot for the once proud corporate America. State of play: Mastercard, Citi, Pepsi, Nissan and PwC pulled sponsorship of NYC Pride.
Jill Puente joins Unusual Ventures

2 weeks ago | axios.com | Eleanor Hawkins

Jill Puente is now chief marketing officer at Unusual Ventures, the venture capital firm that invests in early-stage AI, cybersecurity and fintech startups, Axios first learned. Why it matters: As the venture ecosystem becomes more crowded, firms are doubling down on their marketing and communications efforts to help differentiate themselves.