Eleanor Oakes

May 30, 2023 | ecommerceage.co.uk | Anton Eder |Eleanor Oakes

By Anton Eder, Founder and CoS of parcelLabAfter a surge in online sales during the pandemic, the ecommerce boom is quietening down. Insider Intelligence reports that, in 2023, total retail sales growth worldwide will muddle through at just under four percent and within this, the gap between ecommerce sales growth and retail sales growth has shrunk. The potential for a recession and rising inflation has made some customers think twice before buying, paving an uncertain path ahead for retailers.

May 26, 2023 | newdigitalage.co | Zillah Byng-Thorne |Eleanor Oakes

Creative agency Leith, has bolstered its offer with the addition of a standalone full-service market research capability. The new practice will add to Leith’s existing strategic, creative and production capabilities in Edinburgh and Manchester and offer clients full end-to-end market research; from initial concept and commissioning through to analysing and interpreting data into actionable insights.

Jan 30, 2023 | ecommerceage.co.uk | Adam French |Eleanor Oakes

Strategy But I’m not a data scientist!: Part two – Marketers develop superpowers for customer journey insights Marketers and Advertisers typically do not have a mathematical, computer science or statistical background. It can therefore be understandably daunting to dip one’s toes in the world of analytics and data-driven insights. Where do you begin? What happens when things get complicated?