Elisa Pogliano

Apr 11, 2024 | retailtechnology.co.uk | Daniel Groves |Miya Knights |Elisa Pogliano

As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics. Multi-touch attribution models, once relied upon for understanding consumer behaviour across various touchpoints, are increasingly compromised.