Eliza Williams

6 days ago | creativereview.co.uk | Eliza Williams

Snapchat Spectacles are still at development stage but they hint at a time when smart glasses will be as ubiquitous as phones. We speak to Niantic Spatial’s Alicia Berry about what the future might hold, for both users and brands Whether you love them or hate them, it’s hard to imagine life without smart phones.

3 weeks ago | creativereview.co.uk | Eliza Williams

Speaking at Offf festival in Barcelona, Lauren Hartstone of branding and production company Sibling Rivalry illuminated how the lines between sport, fashion and entertainment are steadily blurring The way we interact with sports is changing. Once an environment that was tribal and often obsessive, with audiences pledging allegiance to certain clubs, teams and sporting worlds at a young age and sticking with them for life, the experience is now more varied.

Apr 30, 2024 | creativereview.co.uk | Eliza Williams

We dive into what is revealed by this year’s Annual Awards winners, which prove that while the creative industries continue to be buffered by the winds of change, they are still producing thought-provoking, funny and occasionally downright ludicrous projects for brands Awards always provoke mixed feelings. I’m aware this might seem an incongruous point to make in an article devoted to awards, but this is very much a trend of today.

Apr 18, 2024 | creativereview.co.uk | Eliza Williams

Speaking at Offf Festival in Barcelona, Ragged Edge’s Max Ottignon explained why AI is a wake up call in the “age of convergence” It’s easy to feel doom-laden by the arrival of AI into the worlds of advertising and design. At a time when many design projects already blur too easily into each other, it seems likely that artificial intelligence will only make this process easier, and the creation of truly original design ideas harder.

Mar 27, 2024 | creativereview.co.uk | Eliza Williams

Created by TBWA\MCR, the poster campaign for cancer awareness charity Prost8 points out that men have the wrong idea when it comes to check ups Prostate cancer is one of highest cancer risks for men but is treatable when found in time. What puts people off being tested though is the myth that it can only be done via a finger in the rectum.