Elizabeth Anyaegbuna

Nov 4, 2024 | mediacatmagazine.co.uk | Elizabeth Anyaegbuna |Natasha Randhawa |Kate Knowles |Becks Collins

Chinua Achebe once wrote that until the lions have their own historians, the history of the hunt will always glorify the hunter. In today’s media landscape, this truth resonates deeply. Like our ancestors’ oral histories — reframed and rewritten through a Western lens — our contemporary stories face a particular paradox. We speak of ‘reclaiming narratives’ during Black History Month, yet how do you reclaim something that was never truly yours to begin with?

Oct 25, 2024 | campaignlive.co.uk | Elizabeth Anyaegbuna

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Apr 23, 2024 | the-media-leader.com | Elizabeth Anyaegbuna

Bloom is driving forward this mission by creating a policy framework for employers, giving inspiring voices a platform and upskilling the next generation to become change-makers. As I come to the end of my year as president of Bloom, I applaud the progress made but, despite so much chatter about change, it isn’t happening quickly enough. Or perhaps businesses aren’t yet well-equipped to support change. Bloom exists to shine a light on the challenges facing women in our industry.

Mar 7, 2024 | mediacatmagazine.co.uk | Elizabeth Anyaegbuna

The Responsible Resourcing Agency (RRA), the recruitment and HR partner focused on diversity, equity, inclusion and belonging (DEI&B), has appointed Elizabeth Anyaegbuna as a Strategic Growth Advisor. Elizabeth’s appointment adds to her ongoing role as co-founder and CEO of media planning and production agency 16×9 Media. She has spent more than 20 years in senior leadership roles across major brands, including Sky Media, Turner, Viacom and A+E Networks.

Jan 18, 2024 | mediacatmagazine.co.uk | Elizabeth Anyaegbuna |Richard Shotton

Purpose… it’s always in the minds of marketers. Or at least in the last ten years it has been. And yet in recent years purpose has begun to spark debate, in terms of its effectiveness when it comes to actually building a brand. We asked a handful of contributors to the magazine where they stood on this issue. Once, brand building in the main, centred on glossy but generic messaging arguably lacking deeper purpose.