Richard Shotton
Contributor at Marketing Week
Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
Articles
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3 weeks ago |
onet.pl | Richard Shotton
grafika do artykułu Iluzja wyboruW artykule przedstawiamy fragment książki Iluzja wyboru, czyli jak kupujemy, której autorem jest Richard Shotton. W poprzednim rozdziale mowa była o tym, że należy klientowi możliwie ułatwiać życie. Niekiedy jednak warto przedstawić pożądane zachowanie jako wymagające wysiłku.
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2 months ago |
marketingweek.com | Niamh Carroll |Richard Shotton
Coca-Cola’s European CMO: AI ads will become ‘the norm’ Coca-Cola used AI to recreate its famous ‘Holidays are Coming’ ad at a tenth of what it would have cost it otherwise. Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future.
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2 months ago |
marketingweek.com | Jasper Baumann |Richard Shotton
There is a clear opportunity for brands to help redefine masculinity but a single campaign won’t cut it. It must come from a deeper, collective effort across everything from the stories they tell and the behaviours they normalise to the identities they promote.
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2 months ago |
marketingweek.com | Amrit Virdi |Richard Shotton
In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the value of personalisation courtesy of Coke. In this latest episode of The Marketing Week Podcast, managing editor Lucy Tesseras, deputy managing editor Charlotte Rogers and senior reporter Molly Innes explore what’s driving the relentless pace of change as our exclusive 2025 Career & Salary Survey data reveals marketing team restructures are at a three-year high.
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2 months ago |
marketingweek.com | Richard Shotton
Do you live in one of the four lucky UK cities to be blessed with a Dishoom? If so, the chances are you’ll have sampled, or at least heard of, the tasty Bombay comfort food on offer. The chain was founded in 2010 and has since grown to 13 eateries UK-wide. It’s won too many awards to count, and their black daal is legendary. Aside from the special food, Dishoom holds a few other delights up its sleeves. One is its mysterious matka.
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The label used to describe a policy affects people’s reaction to a surprisingly large degree (research in link) So, if your aim was boosting support, probably better to call it “libido suppressant” rather than “chemical castration” https://t.co/PI0pSlOfI8 https://t.co/wmrIP1r45k
RT @rshotton: I'll be running small group, online training for marketers who want to improve the effectiveness of their campaigns by using…
I'll be running small group, online training for marketers who want to improve the effectiveness of their campaigns by using behavioural science It's online on the afternoons of June 10 & 11 Details here: https://t.co/aZr4ZP5iVI But any Qs DM me! https://t.co/KkSrZwV3PQ