Richard Shotton
Contributor at Marketing Week
Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice
Articles
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3 weeks ago |
marketingweek.com | Niamh Carroll |Richard Shotton
Coca-Cola’s European CMO: AI ads will become ‘the norm’ Coca-Cola used AI to recreate its famous ‘Holidays are Coming’ ad at a tenth of what it would have cost it otherwise. Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future.
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3 weeks ago |
marketingweek.com | Jasper Baumann |Richard Shotton
There is a clear opportunity for brands to help redefine masculinity but a single campaign won’t cut it. It must come from a deeper, collective effort across everything from the stories they tell and the behaviours they normalise to the identities they promote.
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3 weeks ago |
marketingweek.com | Amrit Virdi |Richard Shotton
In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the value of personalisation courtesy of Coke. In this latest episode of The Marketing Week Podcast, managing editor Lucy Tesseras, deputy managing editor Charlotte Rogers and senior reporter Molly Innes explore what’s driving the relentless pace of change as our exclusive 2025 Career & Salary Survey data reveals marketing team restructures are at a three-year high.
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3 weeks ago |
marketingweek.com | Richard Shotton
Do you live in one of the four lucky UK cities to be blessed with a Dishoom? If so, the chances are you’ll have sampled, or at least heard of, the tasty Bombay comfort food on offer. The chain was founded in 2010 and has since grown to 13 eateries UK-wide. It’s won too many awards to count, and their black daal is legendary. Aside from the special food, Dishoom holds a few other delights up its sleeves. One is its mysterious matka.
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1 month ago |
marketingweek.com | Niamh Carroll |Amrit Virdi |Grace Gollasch |Richard Shotton
We arm you with all the numbers you need to tackle the week ahead. Most CMOs think AI will reshape marketing teamsAround two in three (65%) top marketers expect generative AI to bring about structural changes to their team in the future. The research, which surveyed marketers at various seniority levels, finds that 48% of marketers expect AI to significantly impact team roles, with another 39% predicting moderate change.
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RT @rshotton: On this week's episode of the Behavioral Science for Brands podcast, we look at the rise of Hendrick’s Gin. We cover the key…
On this week's episode of the Behavioral Science for Brands podcast, we look at the rise of Hendrick’s Gin. We cover the key biases they successfully used such as: 🥒 The Von Restorff Effect 🕰️ Nostalgia Spotify https://t.co/eOhVXrK89Q https://t.co/f1vK2yGyyj
RT @Gerald_Ashley: Paging @rshotton