Elizabeth Crawford

Washington, D.C., United States

Senior Editor @FoodNavigatorUS covering #food #supplements #health #wellness #nutrition #FDA #foodsafety. Tweets my own, not endorsements.

Articles

Gen Z is reshaping beverage sales by forgoing alcohol – requiring a new marketing playbook

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

Gen Z increasingly is turning away from alcohol – and not just because it is out of their price range – but because they want to hold on to their physical and mental health and because unlike the generations that came before they have a wider range of non-alcoholic options tailored for different usage occasions and need states.
Navigating Gen Z’s obsession with specialty diets and tracking their eating habits

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

Born between 1997 and 2012, more than half (55%) of Gen Z say they are trying to lose weight, according to research by The Brightfield Group, which is higher than previous generations at their age, according to research gathered by Mattson, Spins and Moxie Sozo in a report following Natural Products Expo West 2024.
Letter from the editor: Marketing to Gen Z and Alpha

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

Gen Z is coming into its spending power with older members assuming more responsibility for domestic budgets and beginning families – making them a prime target for CPG brands trying to boost household penetration and win lifetime loyalty. While many of the marketing strategies that wooed older generations also attract the 13- to 28-year-olds who make up Gen Z, the group has unique characteristics that require shifts – some subtle and others dramatic – in messaging and communication delivery.
Mix and match for market success: Why collaborations are the new power move in CPG and where they can fall short

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

Going it alone – successfully – in today’s increasingly competitive landscape and challenging economy is not a viable option for many CPG companies, large or small, which is why so many businesses are embracing collaboration.
Industry trade group answers RFK’s call for ‘radical transparency’ for food ingredients and enhancing GRAS notification process

2 weeks ago | foodnavigator-usa.com | Elizabeth Crawford

As Trump administration appointees take aim at FDA’s Generally Recognized as Safe process and politically-fueled concern about ‘chemicals’ in food mounts, the Consumer Brands Association is advocating for mandatory GRAS notifications and beefing up its consumer education tools.
MAHA commission points finger at ultra processed foods for children’s poor health

2 weeks ago | foodnavigator-usa.com | Elizabeth Crawford

The few “next steps” suggested by the MAHA commission that address nutrition and food safety appear to contradict other actions by the Trump administration, including slashing federal workers, government budgets and nutrition-related benefits for low-income consumers, according to some industry stakeholders, who also caution the assessment is self-contradictory and could trigger unintentional consequences.
FDA inspections resume with help from states and AI as staff exodus continues

2 weeks ago | bakeryandsnacks.com | Elizabeth Crawford

Foreign inspections of food facilities “are flowing again” after a slowdown in the first quarter of 2025, during which thousands of FDA employees – including top leaders and longtime staff – were laid off or retired under the Trump administration, according to one compliance expert. “We initially saw a slowdown in notices going out to firms, to registrants, indicating FDA would be inspecting their facilities or establishments.
FDA inspections resume with help from states and AI as staff exodus continues

2 weeks ago | foodnavigator-usa.com | Elizabeth Crawford

Foreign inspections of food facilities “are flowing again” after a slowdown in the first quarter of 2025, during which thousands of FDA employees – including top leaders and longtime staff – were laid off or retired under the Trump administration, according to one compliance expert. “We initially saw a slowdown in notices going out to firms, to registrants, indicating FDA would be inspecting their facilities or establishments.
USDA proposal to rollback organic pet food and mushroom rule could have unintended consequences

2 weeks ago | foodnavigator-usa.com | Elizabeth Crawford

USDA’s deregulation efforts under the Trump administration could inadvertently increase red tape and reduce market access for the organic industry if it rescinds the recently finalized Market Development Rule for organic pet food and mushrooms as proposed earlier this month. The unilateral move by the agency on May 12 also undermines the unique industry-agency partnership on which USDA Organic certification is based, argue organic leaders.
USDA approves first state SNAP waiver to ban ‘junk food’ – dozens could follow despite industry warnings of ‘disruptions’ and unintended consequences

2 weeks ago | foodnavigator-latam.com | Elizabeth Crawford

Beginning in January, Nebraskans will no longer be able to use Supplemental Nutrition Assistance Program benefits to buy soda and energy drinks – a move that affects about 152,000 residents who rely on SNAP to pay for groceries and which could be the first of many similar state restrictions across the nation. “There’s absolutely zero reason for taxpayers to be subsidizing purchases of soda and energy drinks.

Contact details

Emails

[email protected]

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

X (formerly Twitter)

Followers: 1K
Tweets: 6K
DMs Open: No

Elizabeth Crawford @ECrawfordwrites

10 Apr 23

The multifunctional milk #protein lactoferrin has been limited mostly to infant formula due to its restricted supply and high price -- but @TurtleTree_ is using precision fermentation to democratize it with the debute of LF+ at @foodtechinvest last month. https://t.co/sEc0oaJDd1

Elizabeth Crawford @ECrawfordwrites

7 Apr 23

Manufacturers shrinking pack and portion sizes to save in the face of rising #inflation aren't fooling consumers who are increasingly weary of #shrinkflation and turning to private label for relief, reports @R_Daily101 https://t.co/b1p6tbVLys

Elizabeth Crawford @ECrawfordwrites

7 Apr 23

#FDA proposes to allow #salt substitutes in foods with standards of identity that require it to provide more flexibility, encourage #sodiumreduction, reports @daz_z_ https://t.co/rzArmBgice

Elizabeth Crawford

Articles

Gen Z is reshaping beverage sales by forgoing alcohol – requiring a new marketing playbook

Navigating Gen Z’s obsession with specialty diets and tracking their eating habits

Letter from the editor: Marketing to Gen Z and Alpha

Mix and match for market success: Why collaborations are the new power move in CPG and where they can fall short

Industry trade group answers RFK’s call for ‘radical transparency’ for food ingredients and enhancing GRAS notification process

MAHA commission points finger at ultra processed foods for children’s poor health

FDA inspections resume with help from states and AI as staff exodus continues

FDA inspections resume with help from states and AI as staff exodus continues

USDA proposal to rollback organic pet food and mushroom rule could have unintended consequences

USDA approves first state SNAP waiver to ban ‘junk food’ – dozens could follow despite industry warnings of ‘disruptions’ and unintended consequences

Contact details

Emails

Socials & Sites

X (formerly Twitter)