FoodNavigator-USA

FoodNavigator-USA is a highly regarded online publication that focuses on the North American food and beverage industry. It offers daily updates, in-depth articles, and insightful analysis on the latest trends and developments. The platform also hosts online and in-person events, a weekly podcast, and video segments that address key issues and stories relevant to CEOs, marketers, brand managers, R&D professionals, and regulatory affairs specialists in the sector.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#555577

United States

#257223

Food and Drink/Food and Drink

#1269

Traffic sources

Monthly visitors

Articles

Better-for-you gummies lean on classic candy appeal rather than health claims

1 week ago | foodnavigator-usa.com | Deniz Ataman

Blobs’ goal is to redefine better-for-you gummies with a focus on flavor fusion, vibrant natural colors and bold, whimsical branding, according to Co-founders and Co-CEOs Mike Schanbacher and Nicholas Kheny. Blobs emerged from a desire to do better than simply mimicking nostalgic candies by formulating with all natural ingredients, Schanbacher explained in an episode of Startup Spotlight.
Smart brands are cleaning up their clean labels

1 week ago | foodnavigator-usa.com | Gill Hyslop

Clean label still means a lot in the food world and for good reason. It’s become a shorthand for trust, signalling to consumers that a product skips the artificial stuff in favour of something simpler and more honest. It’s influenced everything from reformulation strategies to packaging design; and it remains a strong driver of purchase decisions across categories. But clean isn’t a differentiator anymore – it’s the price of entry.
Beyond Meat's Ethan Brown addresses plant-based meat's next chapter

1 week ago | foodnavigator-usa.com | Deniz Ataman

Beyond Meat may have led the charge in the early wave of plant-based meat alternatives, but the road from disruptor to category mainstay has been rocky. Earlier this month, Beyond Meat secured a $100 million investment from Unprocessed Foods LLC – an infusion Brown says comes at a critical juncture for the brand and the broader plant-based meat sector.
From aisle to algorithm: Why Gen Z’s frozen food discovery starts on TikTok, not in the freezer aisle

1 week ago | foodnavigator-usa.com | Deniz Ataman

To stay relevant, frozen food brands need to meet Gen Z consumers on their phones – with the type of content that entertains, educates and delivers value, according to a new report. As frozen food brands navigate the ever-evolving path to consumer attention, a clear generational divide is reshaping how products are discovered, considered and purchased.
Gen Z is reshaping beverage sales by forgoing alcohol – requiring a new marketing playbook

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

Gen Z increasingly is turning away from alcohol – and not just because it is out of their price range – but because they want to hold on to their physical and mental health and because unlike the generations that came before they have a wider range of non-alcoholic options tailored for different usage occasions and need states.
Navigating Gen Z’s obsession with specialty diets and tracking their eating habits

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

Born between 1997 and 2012, more than half (55%) of Gen Z say they are trying to lose weight, according to research by The Brightfield Group, which is higher than previous generations at their age, according to research gathered by Mattson, Spins and Moxie Sozo in a report following Natural Products Expo West 2024.
Letter from the editor: Marketing to Gen Z and Alpha

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

Gen Z is coming into its spending power with older members assuming more responsibility for domestic budgets and beginning families – making them a prime target for CPG brands trying to boost household penetration and win lifetime loyalty. While many of the marketing strategies that wooed older generations also attract the 13- to 28-year-olds who make up Gen Z, the group has unique characteristics that require shifts – some subtle and others dramatic – in messaging and communication delivery.
Mix and match for market success: Why collaborations are the new power move in CPG and where they can fall short

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

Going it alone – successfully – in today’s increasingly competitive landscape and challenging economy is not a viable option for many CPG companies, large or small, which is why so many businesses are embracing collaboration.
Natural grocers outpace traditional supermarkets by leaning into wellness, affluence and product assortment

1 week ago | foodnavigator-usa.com | Deniz Ataman

In an increasingly value-driven grocery landscape, health-centric chains Sprouts Farmers Market and Natural Grocers are outperforming their mainstream peers – despite offering premium price points. According to new foot traffic and demographic data from Placer.ai, both grocers saw significantly stronger visit growth in Q1 2025 than the wider grocery industry.
Retail media and shopper behaviors shake up the candy and snack aisles

1 week ago | foodnavigator-usa.com | Deniz Ataman

Despite inflation driving up prices and shrinking unit sales in snacks and candy, consumers continue to indulge – impulse purchasing, seeking comfort and discovering new favorites online and in-store, according to a report that Acosta Group shared during the Sweets & Snacks Expo in Indianapolis, Ind., earlier this month. Inflation has fueled price increases across major snack and candy categories in Q1 2025.