FoodNavigator-USA

FoodNavigator-USA is a highly regarded online publication that focuses on the North American food and beverage industry. It offers daily updates, in-depth articles, and insightful analysis on the latest trends and developments. The platform also hosts online and in-person events, a weekly podcast, and video segments that address key issues and stories relevant to CEOs, marketers, brand managers, R&D professionals, and regulatory affairs specialists in the sector.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#555577

United States

#257223

Food and Drink/Food and Drink

#1269

Traffic sources

Monthly visitors

Articles

Clif Bar adds caffeine to expand into functional snacking

1 week ago | foodnavigator-usa.com | Elizabeth Crawford |Deniz Ataman

Clif Bar meets consumer demand for functional, better-for-you snacks, with the launch of its new Caffeinated Collection – a line of energy bars infused with 65 milligrams of organic caffeine co-created with pro athletes. “Our core portfolio is really around delivering sustained energy with the mix of fat, carbs and protein,” said Nicolas Henault, senior marketing director at Clif Bar.
Beyond the sticker shock: How ultra-premium foods are reshaping shopper behavior

1 week ago | foodnavigator-usa.com | Deniz Ataman |Elizabeth Crawford

Once synonymous with rare ingredients, artisanal methods or wellness-driven formulations, “premium” food today increasingly is defined by ease and immediacy, according to experts. Convenience is an attribute of premium quality, with nearly 20% of consumers recognizing its value — and 62% willing to pay more for it, according to a recent Hartman Group study. For food and beverage brands, this marks a pivotal shift.
GLP-1s and the shopper shift: What brands and retailers should know

1 week ago | foodnavigator-usa.com | Deniz Ataman |Elizabeth Crawford |Gill Hyslop

While medications like Ozempic and Wegovy are delivering positive weight loss outcomes, many consumers only use them for a relatively short period, giving better-for-you brands and retailers an opportunity to stand out, according to new insights from Acosta Group’s GLP-1 Shopper Community study.
Clean label claims in the crosshairs: Rising litigation trends zero in on claims about ‘real fruit,’ natural flavors, heavy metals, PFAs and more

1 week ago | foodnavigator-usa.com | Elizabeth Crawford |Deniz Ataman

Last year, 256 class action lawsuits were filed against food and beverage companies – up 58% from the 187 cases filed in 2023 and the most filings in one year since Perkins Coie began tracking the data in 2008. But, the number of cases filed was still down 8.9% from the high of 325 filed in 2021, which was the peak of a five-year steady climb, lawyers with Perkins Coie note.
Healthspan and longevity: 5 charts explaining the ‘healthy aging’ consumer

1 week ago | foodnavigator-usa.com | Stephen Daniells

1. Aging in good health and longevity is the number 2 health goal after sleep2. ‘Healthy aging and longevity’ supersedes ‘getting better sleep’ as key health goal from the age of 553.
How to navigate the fine print behind planet-friendly promises

1 week ago | foodnavigator-usa.com | Gill Hyslop

When plaintiff Cynthia Salguero filed a class action lawsuit against Mondelez International earlier this year, it challenged more than just one brand’s label. Filed in the US District Court for the Northern District of Illinois, the complaint accuses the snacking giant of misleading consumers with ‘climate neutral’ messaging on its Clif Kid ZBar and ZBar Protein products. At the heart of the issue is whether the claim – relying largely on carbon offsets – is credible enough to stand up in court.
Better tasting better-for-you beverages: Bold flavors and improved mouthfeel drive growth of functional drink sales

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

Recent innovations in taste, texture and flavor combinations are helping functional beverage manufacturers seize the opportunity presented by the nearly 60% of consumers who Innova Market Insights reports are actively managing their health and the one in five shoppers who it found are proactively seeking products with health-boosting ingredients.
Plant-based foods gain ground as consumer perceptions shift again

1 week ago | foodnavigator-usa.com | Deniz Ataman

After years of skepticism around the taste and texture of plant-based foods, consumer sentiment around alternative meat and dairy is shifting meaningfully.
Why additive bans are forcing a faster pivot to transparency

1 week ago | foodnavigator-usa.com | Deniz Ataman |Donna Eastlake

For food and beverage companies, complying with additive bans is no longer just about ticking boxes – it is a race against time, rising consumer scrutiny and policy shifts. From FDA’s deauthorization of red dye No. 3 to California’s bans on additives, including brominated vegetable oil (BVO) and potassium bromate, the regulatory landscape is changing fast. Brands must adapt just as quickly – not only to comply with law, but also to meet rising consumer demand for transparency and clean labels.
CPG manufacturers, retailers and grocery shoppers hold back on spending despite tariff relief

1 week ago | foodnavigator-usa.com | Elizabeth Crawford

The Trump administration may have paused many of the double-digit tariffs it threatened to impose globally, but the US president’s track record of repeatedly – and quickly – changing his mind has left grocery shoppers, retailers and food and beverage manufacturers with spending “paralysis” that is hamstringing industry and dampening sales, industry insiders say.