Elizabeth Doughman

1 week ago | wattagnet.com | Elizabeth Doughman

Dutch egg company Kipster began use of in ovo sexing technology at its North Manchester, Indiana farm. The egg company is the second in the U.S. to adopt the technology, which determines chick sex in hatching eggs during incubation and serves as an alternative to male chick culling. Approximately 6-7 billion male layer chicks are culled each year, an animal welfare and economic concern.

1 week ago | wattagnet.com | Elizabeth Doughman

Pilgrim’s is refreshing its brand identify with a flavor-forward line of chicken nuggets and original song and music video designed to bring excitement to the freezer aisle. The chicken brand was recently named a finalist for the 2025 Chicken Marketer of the Year. This award recognizes excellence in marketing and public relations campaigns in keeping chicken as the protein on the center of the plate.

1 week ago | wattagnet.com | Elizabeth Doughman

Targeted viruses known as bacteriophages could provide the poultry industry with a way to target specific detrimental bacterial strains, like E. coli and Salmonella. "We created an algorithm that analyzed the genome of the bacteria to identify small differences and understand specific stereotypes, antibiotic resistance, and pathology," said Hans Pieringer, CEO, PhageLab.

1 week ago | wattagnet.com | Elizabeth Doughman

Here are the 10 most-read new technology articles during the first half of 2025:Whether to implement a vaccination strategy against avian influenza in commercial poultry is a contentious issue in the U.S.The phytogenic feed ingredient reduced viral shedding and delayed transmission in previous studies. Mélina Gourvennec, Marketing Manager with AgriProTech, joins Mark Clements, Editor-in-Chief, Poultry to discuss the role that laser technology can play in enhancing farm biosecurity.

1 week ago | wattagnet.com | Elizabeth Doughman

Herbruck’s Poultry Ranch launched a new egg line under the Love Your Eggs logo featuring Outdoor Cage-Free eggs. “We are incredibly proud to launch the Love Your Eggs brand and provide delicious, ethically sourced eggs to families,” said Jake Herbruck, director of fulfillment for Herbruck’s.