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1 week ago | 
athletechnews.com | Elizabeth Ostertag
On April 12th, the Botanical Garden of Caguas hosted Me, Myself & I, Puerto Rico’s immersive wellness and movement festival. Now in its tenth year, the event was a celebration of movement, mindfulness and community. This year, Peloton instructors Camila Ramón, Mariana Fernández and Rad Lopez joined the lineup, bringing cultural connection to the event. Athletech News spoke to Camila about her experience leading classes in the community she calls home.
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1 week ago | 
athletechnews.com | Elizabeth Ostertag
Hormbles Chormbles, a Chicago-based startup founded by RXBar co-founder Jared Smith, has officially launched its debut product line: high-protein, zero-sugar candy bars. Each 33g bar contains 10 grams of protein, zero grams of sugar and just 100 calories. The mission, “Make Candy Make Sense,” is the brand’s guiding principle. Hormbles Chormbles uses whey and milk proteins that contain all essential amino acids.
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2 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Proper Hotels, the luxury hospitality brand, has officially launched Proper Club, its first wellness membership program, at the Santa Monica location. Membership to Proper Club begins with full access to Santa Monica Proper’s expansive new 2,500-square-foot fitness center, outfitted with equipment including Woodway treadmills, Peloton bikes, and custom half-rack rigs.
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2 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Finding the perfect headphones for running is a tough task. I’ve had my ups and downs with headphones—my Apple AirPods have a worsened battery quality after several years and audio issues during calls. Other brands, like Denon Perl, don’t have the sound quality that I desire during long runs. When I came across the Shokz OpenFit Headphones, I was curious if they could deliver on all my needs during even the longest training runs.
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3 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Greyson Clothiers has closed a $20 million Series A funding round, a big step for the performance apparel brand as it looks to expand its retail presence, strengthen its women’s business and grow its design and partnership plans. credit: Greyson Clothiers“We’re incredibly grateful for this opportunity,” said Charlie Schaefer, founder and CEO of Greyson.
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3 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Prolon is the flagship product of L-Nutra, a nutrition technology company that touts longevity benefits. Prolon’s 5-Day Fasting Mimicking Diet (FMD) is the first patented precision nutrition program that the company claims supports cellular rejuvenation and metabolic reset. Tried by celebrities like Jennifer Aniston, Gwyneth Paltrow and Eva Longoria, the 5-Day Reset comes in five smaller boxes made up of soups, bars, snacks, drinks and supplements.
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3 weeks ago | 
athletechnews.com | Elizabeth Ostertag
After more than two decades of individual-focused workouts, Barry’s is introducing a team-based challenge: Barry’s All Stars. The move comes in response to what Barry’s says was the most requested format from its community: a structured way for members to work out together and drive towards a shared goal. credit: Barry’sBarry’s All Stars launches April 4 and runs through May 3, with sign-ups currently open.
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3 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Toronto’s wellness scene is gaining LSD°R Studios at 543 Richmond Street West. The studio introduces a new approach to boutique fitness, blending modern Pilates with guided breathwork. Co-founded by Tessa Bernier and Jacqueline DiRenzo, LSD°R (short for Low, Slow, Deep Re°form) is built on a vision to move beyond traditional Pilates and create a more holistic fitness experience. “At LSD°R, our approach is inspired by a mission to create a fitness experience that transcends mere physical movement.
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3 weeks ago | 
athletechnews.com | Elizabeth Ostertag
SurvivorRx, a brand dedicated to helping individuals navigating life after cancer treatment, has launched. SurvivorRx was co-founded by oncologist Dr. Joe Mignone and his wife, longtime cancer caregiver Marzena Mignone. The brand offers personalized supplements, educational resources and community support, developed for individuals navigating life after cancer treatment. “SurvivorRx was inspired by our personal and professional experiences in oncology and cancer caregiving,” the founders said.
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3 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Fabletics has released its latest activewear collection, “By Khloé,” in collaboration with Khloé Kardashian. The launch marks the fifth collection in the ongoing partnership, but this time, Kardashian took on a more hands-on design role for the first time. “For the first time in our partnership with Khloé Kardashian, Khloé had a direct hand in the design process with us,” Kate Williams, Vice President of Women’s Design at Fabletics, told Athletech News.
