Elizabeth Ostertag

6 days ago | athletechnews.com | Elizabeth Ostertag

Sebastien Lagree didn’t set out to launch a fitness empire. When he moved to Los Angeles in 1998 to pursue acting, he was just looking for a way to support himself. “I needed a job to stay afloat,” Lagree told Athletech News. “I was bodybuilding at the time, so a lot of people wanted to train with me. It all started very organically.”He began working with clients out of a hybrid studio that offered traditional weight training upstairs and Pilates equipment below.

1 week ago | athletechnews.com | Elizabeth Ostertag

Known for its viral success on TikTok, Gymproluxe has refined its popular Band and Bar Set with a second-generation design that’s sleek and portable. With up to 200 pounds of resistance in a package small enough to throw in a gym bag, the Gymproluxe Band and Bar Set 2.0 is an exciting new at-home or on-the-go gym system. There are three pairs of bands (22 lbs, 33 lbs and 44 lbs), all color-coded and connected to a padded belt system (almost reminding me of a Pilates reformer).

1 week ago | athletechnews.com | Elizabeth Ostertag

AG1 is entering the retail space for the first time through a national partnership with Costco. The move brings AG1’s single-serve 40-count stick packs to Costco shelves across the U.S., expanding beyond its direct-to-consumer business. Founded in 2010 and formerly known as Athletic Greens, AG1 offers a formula that combines vitamins, minerals, probiotics and other nutrients in a single daily scoop.

1 week ago | athletechnews.com | Elizabeth Ostertag

Prenuvo, known for its full-body MRI scans focused on early disease detection, has unveiled compelling results from its Polaris study, a real-world clinical investigation of over 1,000 mostly asymptomatic patients. Presented at the American Association for Cancer Research (AACR) Annual Meeting 2025, the study underscores the promise of whole-body MRI as a complementary tool to traditional single-cancer screening methods.

1 week ago | athletechnews.com | Elizabeth Ostertag

Pvolve has partnered with Tally Health, a biotechnology company co-founded by Harvard geneticist Dr. David Sinclair, to launch The Longevity Formula, a wellness program designed to help individuals move smarter and age better. The goal of the partnership is to reimagine what it means to age well by supporting energy, strength, and cellular health through targeted interventions across fitness, supplements, and biological testing.