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3 days ago | 
athletechnews.com | Elizabeth Ostertag
When Nate Checketts co-founded Rhone, he wasn’t just trying to build a better pair of sweatpants. He was responding to what he saw as a significant gap in the activewear market and a larger cultural need. “There were a lot of great women’s brands and there were legacy brands like Nike and Reebok that served everyone, but there wasn’t anything that felt premium and purpose-driven for men,” Checketts recalled.
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5 days ago | 
athletechnews.com | Elizabeth Ostertag
Whether you’re chasing PRs or just trying to keep your wellness routine intact through rising temps, summer presents a unique challenge: staying active without overheating. From hydration tech to thermoregulating gear, these products are designed to help you train smarter, recover faster and feel good doing it, even when the temperature is pushing 100 and humid. The Coolify 2 Neck Fan is a game-changer for staying active in the summer heat.
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1 week ago | 
athletechnews.com | Elizabeth Ostertag
Solidcore founder Anne Mahlum joined Matthew Day, managing partner at private equity firm Jordanelle Capital, for a candid conversation on how to attract the right investors, prepare for scale and structure a deal that works for both sides. “I didn’t know anything about private equity at the start,” Mahlum told the audience at the ATN Innovation Summit 2025. “But I asked a lot of questions.
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1 week ago | 
athletechnews.com | Elizabeth Ostertag
When Stephanie Nielson opens her barre3 studio in Pittsboro, North Carolina, later this year, it won’t just be a business milestone. In 2008, Nielson survived a catastrophic plane crash that left her with burns over 80% of her body. She spent months in a coma and years in recovery. “After the accident, I was healthy in some ways but completely broken in others,” she told Athletech News. “I didn’t recognize myself.
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2 weeks ago | 
athletechnews.com | Elizabeth Ostertag
For the dad who never skips leg day, tracks his macros, or just wants to improve his recovery, this list is packed with performance-driven picks, wellness upgrades, and functional gear that fit his lifestyle. Whether he’s logging miles, lifting heavy, or chasing longevity, these products support him from workouts to wind-down. Eat Clean BroEat Clean Bro offers chef-prepared, dietitian-approved meals that are ready in under three minutes.
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2 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Viceroy Hotels & Resorts has announced a partnership with The Class, a movement and mindfulness practice developed by Taryn Toomey, aimed at expanding wellness offerings across its global properties. Launching June 16, the collaboration will introduce a series of video classes and on-site events designed to support guests during travel. Guests at participating Viceroy locations will have access to six video practices created specifically for travelers, available in-room and on-property.
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2 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Starting this June, Anytime Fitness members will get access to a Fitness+ subscription for the lifetime of their active membership at no additional cost. Members can use Fitness+ in their local Anytime Fitness to complement their regular workouts. Existing Fitness+ users also benefit, receiving four weeks free when they sign up for a 12-month Anytime Fitness membership.
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2 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Sami Clarke’s journey into fitness started early, with movement acting as a personal refuge. “Fitness has always been such a grounding part of my life,” she said. “It was my therapy, my structure and my safe place during so many transitions starting at a young age.”That foundation ultimately inspired her to build FORM, a digital fitness platform focused on intentional movement, functional strength and sustainable wellness routines.
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2 weeks ago | 
athletechnews.com | Elizabeth Ostertag
At its annual Worldwide Developers Conference (WWDC) yesterday, Apple previewed watchOS 26, showcasing a more intelligent and inspiring experience for Apple Watch users. The update includes a redesigned Workout app, new planning features for Apple Fitness+ and Workout Buddy, an innovative motivational tool powered by Apple Intelligence. Workout Buddy utilizes on-device intelligence to provide personalized, spoken encouragement during workouts.
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2 weeks ago | 
athletechnews.com | Elizabeth Ostertag
Relo Metrics has released its latest findings from the 2024–2025 NBA regular season, providing a retrospective on a big year for brand exposure and sponsorship value. The report, powered by Relo Census, analyzes all live NBA broadcasts and more than 421,000 high-value social media posts, offering an unparalleled view into the league’s commercial impact. Brands earned a collective $2.3 billion in Sponsor Media Value (SMV) throughout the season.
