Elizabeth Segran

Boston

👩🏽‍💻 senior staff writer on the fashion and retail beats @FastCompany |❤️ @BenSchneer & little Ella and Lily | 🎓 PhD UC Berkeley

Articles

Como Meghan Markle firmou uma parceria de negócios bem-sucedida com a Netflix

3 weeks ago | fastcompanybrasil.com | Elizabeth Segran

Hoje, Meghan Markle acumula uma longa lista de títulos. Além de duquesa de Sussex, ela é podcaster, filantropa, autora de livro infantil, estrela de uma série na Netflix e fundadora de uma startup de vendas diretas. Mas, durante nossa conversa, revelou ter adquirido mais um: o de Fada do Dente. Seu filho Archie, de seis anos, acabou de perder o primeiro dente de leite. Meghan correu para casa para garantir que fosse ela a deixar um dinheirinho e um pequeno dinossauro embaixo do travesseiro.
Inside Meghan Markle's New Brand: As Ever and Its Success

1 month ago | fastcompany.co.za | Elizabeth Segran

Elizabeth Segran|Published 34 minutes agoAs the first season of her podcast ends, Meghan, Duchess of Sussex, is looking to build on the success of As Ever, the brand she built with Netflix. Image: Juancho Torres/Anadolu/Getty Images]Meghan carries many titles these days. Besides being the Duchess of Sussex, she’s a podcaster, aphilanthropist, achildren’s book author, the star of a Netflix show, and the founder of adirect-to-consumer startup.
How Meghan built her pioneering partnership with Netflix

1 month ago | flipboard.com | Elizabeth Segran

1 day agoDaily Cover Thwarted in her ambition to become a brewmaster, Kiran Mazumdar-Shaw channeled her frustrations into building an international knockoff drug powerhouse and has become one of the world’s most successful—and richest—female entrepreneurs. Kiran Mazumdar-Shaw’s booming drug business started …
Alexandra Gucci tiene en mente una marca de lujo para el siglo XXI

1 month ago | fastcompany.mx | Elizabeth Segran

Hace un siglo, Guccio Gucci abrió una boutique en Florencia, Italia, que vendía maletas de piel de alta gama a viajeros adinerados. Infundió en su marca todo tipo de elementos de diseño únicos que se convertirían en icónicos, como la insignia de la doble G y las asas de bambú. El hijo mayor de Guccio, Aldo, transformaría la marca en una de las marcas de lujo más conocidas del mundo, junto con Chanel, Louis Vuitton y Prada.
How Lululemon's Align Pants Became a $10 Billion Franchise

1 month ago | fastcompany.co.za | Elizabeth Segran

Elizabeth Segran|Published 58 minutes agoAntonia Iamartino designed the Align pants, which helped Lululemon become a $10 billion activewear juggernaut. Now she’s thinking about how to make technical clothes for the office and beyond. Image: Lululemon If you saw a group of millennials out on a Saturday in the mid-2010s, they were mostlikely wearing leggings—the uniform of that era. And there’s a good chance they were Lululemon’s Align leggings.
Inside Target's terrible, horrible, no good, very bad year

1 month ago | fastcompany.com | Elizabeth Segran

For its first six decades in business, Target sat on the sidelines when a new U.S. president entered office. But on January 10, ahead of Donald Trump's return to the White House, the big-box retailer broke with tradition and donated $1 million to the Trump Inaugural Committee.
Lululemon made $1B selling Align pants. Now it's plotting its next bestseller

1 month ago | fastcompany.com | Elizabeth Segran

If you saw a group of millennials out on a Saturday in the mid-2010s, they were most likely wearing leggings -the uniform of that era. And there's a good chance they were Lululemon's Align leggings. Ten years ago today, Lululemon's designers developed a new material called Nulu that was buttery soft, thin, and stretchy. It put them into a $98 pair of leggings called Align.
It's the summer of the fabulous sculptural bag

1 month ago | fastcompany.com | Elizabeth Segran

When we think of summer bags, we tend to think of big totes we can carry to the beach or a farmers market. But this year, bag designers are reimagining the summer staple as a piece of art you can carry around with you. They're taking the seasonal materials we're used to seeing-raffia, straw, wicker-and transforming them into beautiful, interesting shapes. They're meant to do more than hold your phone; they're designed to give you pleasure and start conversations.
Pap smears suck. This tampon-like device lets you screen for cervical cancer at home

1 month ago | fastcompany.com | Elizabeth Segran

As a woman in the United States, turning 21 means beginning a lifelong journey of getting a pap smear every three years. It's not a pleasant experience. You'll lie down with your legs in stirrups, while your doctor inserts a speculum inside your vagina.
What do moms really want for Mother's Day? Paid leave

1 month ago | fastcompany.com | Elizabeth Segran

Many brands take advantage of Mother's Day to sell more products, like flowers and cupcakes. But 50 companies, including workwear label M.M. LaFleur, framing startup Framebridge, and stroller brand Bugaboo, are joining forces to draw attention to America's lack of federal paid leave.