Fast Company

Fast Company is a top business media brand known for its emphasis on innovation in technology, leadership, groundbreaking ideas, creativity, and design. Aimed at forward-thinking business leaders, Fast Company encourages its readers to broaden their perspectives, lead with intention, adapt to change, and influence the future of business.

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Articles

So much for the Trump-Musk bromance

10 hours ago | fastcompany.com | Chris Stokel-Walker

Just over six months ago, Fast Company asked: “How long will Elon Musk and Donald Trump’s lovefest last?”Well, we have our answer. This week, tensions escalated between the two over Trump’s proposed “One Big Beautiful Bill” aimed at cutting taxes, which Musk derided as a “disgusting abomination.” Their disagreement deepened over electric vehicle mandates, which Musk strongly supports.
How to turn fear into fuel as a tech entrepreneur

3 days ago | fastcompany.com | Chris Savage

When something scares you, what’s your gut reaction? Do you dodge it, chip away at it slowly, or face it head-on? As entrepreneurs, fear is a big part of our job. We’re all familiar with the usual suspects: fear of embarrassment, fear of missing out on a valuable opportunity, fear of not being good enough (imposter syndrome, anyone?), and of course, the fear of failure.
3 ways retail executives can improve customer intelligence

6 days ago | fastcompany.com | John Mazur

If you’ve ever been pulled into a crisis “war room” with PR and legal during your career, you know it’s not a fun place to be. When a retail brand goes viral in the wrong way, leaders are usually left scrambling to understand what happened, communicate updates, and develop a plan of action. A slow or inadequate response can damage the brand for years to come.
Why Trump’s ‘little problem’ with Apple could be a big challenge

6 days ago | fastcompany.com | Rob Walker

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Donald Trump has added a fresh punching bag to his ever-widening rotation of opponents: Apple. The president has, as he’s put it, “a little problem” with CEO Tim Cook. For Cook, this actually looks like a big problem—with no easy fix.
From stack to sync: The rise of the marketing operating system

1 week ago | fastcompany.com | Gabriel Bridger

Marketing today isn’t suffering from a lack of tools—it’s drowning in them. Between campaign platforms, analytics dashboards, CMSs, CDPs, DAMs, and automation engines, marketers are cobbling together fragmented tech stacks with duct tape and good intentions. Enter: the marketing operating system (MOS). Yes, another acronym. But before you roll your eyes, consider this: What if the MOS isn’t just another buzzword, but a fundamental rethinking of how modern brands operate?
How setting limits enhances leaders' productivity

1 week ago | fastcompany.com | Jason Miller

We used to glorify leaders who were always on. They were the ones who answered emails and phone calls outside of work hours, arrived early and left late, and even skipped vacations to show their dedication. Oftentimes, their brand of work ethic was then expected of their entire teams. But if your organization still operates within this mindset, it’s time to consider whether it’s as productive as you believe it is. The “always on” leadership model can actually hurt your company.
AI is here-can we finally rethink our tired beliefs about work?

1 week ago | fastcompany.com | Shani Harmon

For decades, we’ve been caught in the busyness trap, confusing being overscheduled and highly in demand with creating value. A recent report by technology company Visier coined the term “productivity theater” to describe the performative tasks that employees engage in to look busy. They report that 43% of workers spend over 10 hours a week trying to look productive rather than engaging in value-creating work. This isn’t occurring because employees are lazy or trying to cheat the system.
Interns designed Coca-Cola’s new Sprite + Tea flavor

1 week ago | fastcompany.com | Grace Snelling

The Coca-Cola Co. just announced its newest limited-time soda, and it’s a combination of Sprite and tea that was initially floated by a team of interns six years ago. Sprite + Tea just hit shelves earlier across the U.S. and Canada, and is expected to remain on the market through October.
The secrets of communicating effectively as a leader

2 weeks ago | fastcompany.com | Jason Hennessey

Effective communication is one of the most valuable skills for a business leader—and one we often take for granted. Many of us assume it comes naturally, so we don’t take the time to actively work on it. But when communication is lacking, it can quickly lead to a wide variety of organizational problems. No matter how strong a communicator you are, there’s always something to learn. For example, one key factor of effective communication is cultivating psychological safety.
Cucumber recall hits stores and restaurants as Salmonella outbreak spreads to 15 states. Here's the latest

2 weeks ago | fastcompany.com | Natasha Etzel

The Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and health officials in several states are investigating a multistate Salmonella infection outbreak linked to whole cucumbers grown in Florida and shipped around the country. As a result of the ongoing investigation, health officials have recalled whole cucumbers grown by Bedner Growers Inc. and distributed by Fresh Start Produce Inc. between April 29, 2025, and May 19, 2025.