Ellen Cummings's profile photo

Ellen Cummings

Epsom

Features Editor at Professional Beauty

Contributing Reporter at Aesthetic Medicine

Featured in: Favicon professionalbeauty.co.uk Favicon worldspawellness.com Favicon aestheticmed.co.uk

Articles

  • the future of spa wellness

    1 week ago | professionalbeauty.co.uk | Ellen Cummings

    Published 17th Apr 2025 Nordic sauna culture isn’t a passing wellness trend – it’s a centuries-old ritual rooted in nature, contrast therapy and emotional healing. As spas worldwide seek deeper ways to support holistic wellbeing, Scandinavian heat rituals are re-emerging as a blueprint for modern spa experiences. From steam and storytelling to community connection, the Nordic sauna is making its mark on the global wellness scene.

  • UK bans liquid Brazilian butt lift ads for exploiting body image insecurities and downplaying risks

    1 week ago | professionalbeauty.co.uk | Ellen Cummings

    Published 16th Apr 2025 These ads were deemed to trivialise the risks of the procedure and exploit insecurities surrounding body image. The ASA’s decision highlights the importance of responsible advertising in the cosmetic industry, particularly when it comes to risky procedures like liquid BBLs.What are liquid Brazilian butt lifts? Liquid Brazilian butt lifts involve injecting filler into the buttocks to enhance shape and size.

  • UK bans liquid Brazilian butt lift ads for risk trivialisation and body image pressure

    1 week ago | aestheticmed.co.uk | Ellen Cummings

    Published 16th Apr 2025 The UK Advertising Standards Authority (ASA) has banned adverts from six companies promoting liquid Brazilian butt lifts (BBLs) for failing to address the significant risks of the procedure and for exploiting women's body image insecurities. These adverts, which appeared on Facebook and Instagram, were deemed to pressure customers into making hasty decisions by offering limited-time deals.

  • industry insights

    1 week ago | professionalbeauty.co.uk | Ellen Cummings

    Published 14th Apr 2025 Traditionally, spas have been synonymous with relaxation, offering massages, facials and thermal experiences. However, the modern wellness landscape is evolving, with guests seeking not just relaxation but also ways to enhance their physical health.

  • Spa clients now book online and spend more – here’s what that means for your business

    2 weeks ago | professionalbeauty.co.uk | Ellen Cummings

    Published 09th Apr 2025 Spas across the UK are experiencing a digital transformation, with new data from booking platform Trybe highlighting a shift in consumer behaviour towards convenience, flexibility and seamless payment experiences. According to Trybe’s 2024 trends report, the rise in online spa bookings is fuelling increased footfall and customer spend, as tech-savvy consumers opt for easier ways to plan and pay for their treatments.

Contact details

Emails

[email protected]

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →