Emily Gosling

London

Art and Design Journalist at Freelance

Writer and Editor at BP&O

Freelance art and design journalist. Bass and/or noises for Virgana/Piggin' Jazz/Superstation Twatville.

Articles

Dust to Dust: Reimagining death in a Maltese quarry

3 days ago | creativeboom.com | Emily Gosling

Art and design, by their very nature, can transport you somewhere — usually emotionally, sometimes spiritually, and occasionally, literally. This central tenet of the knotty and much-debated function of culture partly explains why I've found myself standing next to a dead sparrow at the bottom of a vast quarry somewhere in Malta, 12 storeys down into the sand and scurf, contemplating death, and the ego, and pondering a newly egalitarian and rather beautiful future for memorialisation.
Logotype & Branding for Church by Porto Rocha — BP&O

4 days ago | bpando.org | Emily Gosling

Naming your company ‘Church’ is, it’s probably fair to say, a bit of an edgy move. Some might even go as far as to suggest it to be sacrilegious. But here, in the case of this proverbial temple of film post production, Church seems to really fit – and without even the faintest hint of edgelordery about it all. And that’s largely thanks to its superb brand design and visual identity, courtesy of Brooklyn-based studio Porto Rocha (PAC NYC & Lunge).
New Logo & Branding for Yum Bun by How&How — BP&O

2 weeks ago | bpando.org | Emily Gosling

Arguably London’s street food scene has become less a ‘scene’, more a network of long queues sprawling their way across the capital faster than you can say ‘SEVEN pounds! For some strawberries!’ From Borough to Barbican’s Whitecross Street, Spitalfields to Southbank, Camden to Covent Garden; the menus are global, the prices hefty, the hype palpable, and the branding overwhelmingly forgettable.
New Logo & Branding for Agua de Madre by Chris Chapman — BP&O

3 weeks ago | bpando.org | Emily Gosling

It seems you can’t move for well-designed, wellness-adjacent alcohol-free drinks brands right now. In the past couple of months alone we’ve covered a nightlife inspired Yerba Maté that went hard on Big Drink NRG and Rolus, a new botanically enhanced entry into the (apparently) burgeoning ‘braincare beverage’ category.
New Logo & Branding for Uniqode by Koto - BP&O

1 month ago | bpando.org | Emily Gosling

If we wanted to be poetic about it, we could describe QR codes as the inhabitants of the pixel-thin gap between our physical and digital realities; the conduit between IRL and URL. Once a novelty, perennially often a bit of a pain in the arse, they really came into their own during the pandemic when suddenly things like handling paper menus became potential sources of terror and/or disease.
New Logo & Branding for Rolus by Re — BP&O

1 month ago | bpando.org | Emily Gosling

Back in the early 00s – the era when arguably Hollyoaks was at its zenith, and bellybutton piercings their most bejeweled – Botox was gradually emerging from the hushed clinics of Harley Street and LA to become part of common parlance. As such, brands cottoned on to the word’s ‘eternal youth’ connotations: I distinctly remember a shampoo ad promising that among its ingredients was something called ‘boswellox’. Or indeed, an absolute load of bosllox.
New Logo & Branding for Yaté by Herefor - BP&O

2 months ago | bpando.org | Emily Gosling

Long gone are the days when ‘energy drink’ connoted unwashed teenage gamers, amped up Twitch streamers, hungover/still going city boys on the Tube, or 2-4-1 deals on vodka Red Bull in sticky-floored suburban student nightclubs. Like many things – such as reading books, going for a walk, or having a bath – the energy drink sphere has now collided with the ever-expanding world of ‘wellness’.
Logo & Branding for Fuku by Red Antler — BP&O

2 months ago | bpando.org | Emily Gosling

Fuku (no sniggering at the back please) is a ‘fine brining establishment’ – i.e. some sort of eatery, you can safely assume – specialising in a specific type of chicken ‘sando’, or in normal language, ‘sandwich’. According to Red Antler, the Brooklyn based design agency behind Fuku’s branding, ‘the Fuku sando first hit the scene as a secret menu item at David Chang’s Momofuku Noodle Bar in the East Village, spiralling into such a spicy sensation, it got its very own restaurant: Fuku’.
New Logo & Branding for Spellbound by Studio Gruhl — BP&O

2 months ago | bpando.org | Emily Gosling

Berlin-based techno label Spellbound was founded last year by Shaleen, a DJ, producer, and the woman behind the SURD series of femme- and queer-centric events. Known for her 90’s-infused vinyl-only sets and her ethos of looking back at techno’s roots in order to move it forward, it makes sense that her own label is something of an ode to Berlin’s techno heritage.
New Logo & Branding for Chester Zoo by How&How — BP&O

Mar 6, 2025 | bpando.org | Emily Gosling

I’d lazily assumed that, like jazz record sleeves and Dutch public transport, zoos were one of those sectors with a visual legacy that’s packed with game-changing brand design – the sort that fills the pages of graphic design histories, up there with the likes of Paul Rand’s ‘IBM’ and the FedEx arrow and Alan Fletcher’s gloriously clever ampersand trickery for the V&A.