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New Logo & Branding for Ten by Paul Belford Ltd — BP&O

2 weeks ago | bpando.org | Richard Baird

I’ve been writing about the work of Paul Belford Ltd. (Next Chapter, Spudos & Social Enterprise) for very nearly fifteen years. Initially, and admittedly, the articles practically wrote themselves, which was ideal for a self-taught designer with very little experience but keen to take an approach to learning that was very much my own.
New Branding & Packaging for Hip Pop by Robot Food — BP&O

2 weeks ago | bpando.org | Richard Baird

Running a design blog sharpens your eye for category conventions. Stick with it long enough, though, and you’ll start to see those conventions unravel. What once felt fixed begins to flex. This creates a challenge for writing about design: you’re constantly assessing the landscape, but that landscape is always shifting. Take minimalism, for example. Once the dominant aesthetic of the 2010s, it’s now been replaced by maximalism.
New Logo & Branding for Yaté by Herefor - BP&O

3 weeks ago | bpando.org | Emily Gosling

Long gone are the days when ‘energy drink’ connoted unwashed teenage gamers, amped up Twitch streamers, hungover/still going city boys on the Tube, or 2-4-1 deals on vodka Red Bull in sticky-floored suburban student nightclubs. Like many things – such as reading books, going for a walk, or having a bath – the energy drink sphere has now collided with the ever-expanding world of ‘wellness’.
New Logo for Helions by Pentagram — BP&O

3 weeks ago | bpando.org | Eleanor Robertson

HELIONS… now that sounds impressive. Something to do with helium atoms and stellar fusion, the force that powers stars? Or perhaps it’s invoking Helios, the Greek god of the sun, blazing his chariot across the sky? Nope – it’s actually a tribute to Helions Bumpstead in Essex, a beneficiary of the British gift for naming that also gave us Pratt’s Bottom (Kent), Nether Wallop (Hampshire), and Penistone (South Yorkshire).
Logo & Branding for Fuku by Red Antler — BP&O

4 weeks ago | bpando.org | Emily Gosling

Fuku (no sniggering at the back please) is a ‘fine brining establishment’ – i.e. some sort of eatery, you can safely assume – specialising in a specific type of chicken ‘sando’, or in normal language, ‘sandwich’. According to Red Antler, the Brooklyn based design agency behind Fuku’s branding, ‘the Fuku sando first hit the scene as a secret menu item at David Chang’s Momofuku Noodle Bar in the East Village, spiralling into such a spicy sensation, it got its very own restaurant: Fuku’.
New Logo & Branding for ROM by Leo Burnett — BP&O

1 month ago | bpando.org | Richard Baird

Okay, let’s get it out of the way… yes, there are elements of Pentagram’s 2018 Library of Congress in Leo Burnett’s work for the Royal Ontario Museum (ROM). In both projects, type is a frame for images of archive material. Is it BP&O’s responsibility to acknowledge similarities in all the work we publish, tracking a typology back to the start of formalised corporate identity as a discipline? Well perhaps. But then, perhaps, there are few genuinely original ideas in branding today.
New Logo & Branding for Saaristo by Bond — BP&O

1 month ago | bpando.org | Richard Baird

‘Saaristo’ is the generic term for ‘archipelago’ in Finnish, but – to the outside world – it’s sufficiently distinctive to refer to the entire region in Western Finland, which now makes up a new tourism brand. This brand intends to generate more interest in (and visitors to) the world’s largest archipelago: a collection of 40,000 islands. This scale makes it geologically significant, and a playground for those curious to discover the multitude of experiences that these islands can offer.
New Logo & Branding for Spellbound by Studio Gruhl — BP&O

1 month ago | bpando.org | Emily Gosling

Berlin-based techno label Spellbound was founded last year by Shaleen, a DJ, producer, and the woman behind the SURD series of femme- and queer-centric events. Known for her 90’s-infused vinyl-only sets and her ethos of looking back at techno’s roots in order to move it forward, it makes sense that her own label is something of an ode to Berlin’s techno heritage.
North Road by Manual — BP&O - Branding, Packaging and Opinion

1 month ago | bpando.org | Angelica Frey

Independent content studio North Road was founded in 2022 to unite a portfolio of companies covering everything from scripted entertainment (‘Chernin Entertainment’) and non-scripted content (‘Kinetic Content’) to non-fiction productions (under ‘Words + Pictures’). Across these entities, North Road is one of the largest global suppliers of TV and film content, and is able to work on over 70 active productions at one time.
New Logo & Branding for Chester Zoo by How&How — BP&O

1 month ago | bpando.org | Emily Gosling

I’d lazily assumed that, like jazz record sleeves and Dutch public transport, zoos were one of those sectors with a visual legacy that’s packed with game-changing brand design – the sort that fills the pages of graphic design histories, up there with the likes of Paul Rand’s ‘IBM’ and the FedEx arrow and Alan Fletcher’s gloriously clever ampersand trickery for the V&A.