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Jul 2, 2024 | 
greenbiz.com | Emma Elobeid
From MRI machines and moonwalks, to penicillin, plastic and the printing press — anything is possible when innovation meets finance. Yet the pursuit of economic and technological advancement has brought new challenges — climate change, biodiversity loss, waste and pollution. Progress, per se, isn’t the problem. The triple planetary crisis isn’t a direct consequence of human development, but of the way in which it has been handled in a historical (and current) take-make-waste economic model.
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May 28, 2024 | 
greenbiz.com | Emma Elobeid
The Giant Plastic Tap art installation has been dismantled. The attendees have gone home. The Shaw Centre in Ottawa, Ontario, which in April played host to thousands of delegates from 170 countries at the second-to-last round of talks for a U.N. treaty to end plastic pollution, has resumed a more usual service.
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Apr 23, 2024 | 
greenbiz.com | Emma Elobeid
The phrase "once-in-a-lifetime" is overused. For me, it’s galloping over Reykjavik lava fields on an Icelandic pony. For others, it might be sleeping under the Northern Lights, diving with sharks or scaling great peaks. But imagine if there were a once-in-a-lifetime opportunity that could benefit everyone — ending plastic pollution, for example.
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Jan 3, 2024 | 
investesg.eu | Emma Elobeid |Climate Lead |Anete Liepina
INSIGHT by Emma Elobeid, Senior Editor, and Miranda Schnitger, Climate Lead, Ellen MacArthur Foundation“Adapt or perish” – so says nature’s inexorable imperative, science fiction’s original earworm, and many an unimaginative climate change headline. While its inherent hopelessness could be challenged, the increasing intensity of climate change certainly brings H.G. Wells’ famous quote into contemporary focus.
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Nov 28, 2023 | 
globalcause.co.uk | Emma Elobeid
Emma ElobeidSenior Editor, Ellen MacArthur FoundationDuring the decades between COP1 and COP28, the climate situation has become — in many ways — worse. Plastic pollution is everywhere; greenhouse gas emissions from plastic production are expected to more than double by 2060.
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Nov 22, 2023 | 
ellenmacarthurfoundation.org | Emma Elobeid
Published on 23 November 2023By Emma Elobeid, Senior Editor, Ellen MacArthur Foundation. The hit musical Hamilton is coming to my local theatre in spring 2025. But despite having loved it ever since Disney+ streamed it as a pandemic pick-me-up – and having joined said theatre’s loyalty programme in anticipation of this exact moment – I still haven’t booked tickets. The business-as-usual of life has so far prevented me from turning ambition into action. Why?
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Oct 11, 2023 | 
bthechange.com | Emma Elobeid |Chris Hutchinson
If you are a founder or longtime employee, a sabbatical can have benefits for your organization that go beyond the rest and renewal you experience on your time away. After returning from a successful, four-month sabbatical this summer, our COO Diana (who also is my wife) decided to share her perspective to inspire you so you, too, could decide to take time away from your important role in the business. Below, she shares highlights and lessons from the experience.
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Oct 10, 2023 | 
bthechange.com | Emma Elobeid
No doubt, you’ve heard the phrase purpose-driven marketing. While it’s a frequently used term, its true meaning is often lost. For the uninitiated, purpose-driven marketing positions your brand not merely as a provider of products or services but as an organization that stands for a meaningful cause or mission. When your company is committing to and investing in a better way of doing business, it’s critical to communicate your impact in a meaningful way.
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Oct 3, 2023 | 
bthechange.com | Emma Elobeid |Victor Ramos
Using Data Analysis to Shape More Sustainable CompaniesSmall business owners often face challenges when deciding how to best apply their time, employees, and other resources to achieve their goals. This includes companies looking to improve their climate impact, according to a survey conducted by SME Climate Hub. The survey highlighted the common barriers to climate action among about 200 small and medium enterprises (SMEs): lack of resources, insufficient funding, and limited time.
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Sep 17, 2023 | 
ellenmacarthurfoundation.org | Emma Elobeid
Published on 18 September 2023By Emma Elobeid, Senior Editor, Ellen MacArthur Foundation In my teens, weekend jobs led to my discovery of the British high-street: sandblasted heavyweights, pale blue stone-bleached staples, late-90s skousers and Y2K patchwork. The story continues through Sienna Miller skinnies, battles with boyfriend fits, and a slow descent into ‘mom jeans’. My mother can trace the same journey with flower-powered flares and Princess Diana denim.
