Emma Hall

London

Journalist and Editorial Consultant at More About Advertising

On the route of the 19 bus

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Articles

What, no celebs? Oura Rings shows ageing as aspirational

1 week ago | moreaboutadvertising.com | Emma Hall

The Oura Ring is a fitness and health tracker that’s worn by celebrities like Jennifer Aniston, Gwyneth Paltrow and Prince Harry. So it’s refreshing to see the brand – whose rings cost up to £500 – being so down-to-earth in its new ad campaign. No celebrity endorsements here. Oura isn’t interested in the culture of performance, optimisation and youth. This is about people of a mature age who want to stay healthy so they can have fun as they get older.
David Droga steps down at Accenture to ‘catch my breath’

1 week ago | moreaboutadvertising.com | Emma Hall

Accenture Song CEO David Droga is stepping down on September 1st. He’s been in the role for four years, having sold his agency, Droga5, to the consultancy for $475m in 2019. Droga will stay at the company as vice-chair, keeping his hand in with some clients and advising in a more strategic role. He will be succeeded as chair by Ndidi Oteh, the head of Accenture Song in the Americas.
Cheil UK’s Nick Spink: My Top Tips for Cannes

1 week ago | moreaboutadvertising.com | Emma Hall

Not sure if these are even in the mix for gongs, but they are my faves over the past year…AXE – THE POWER OF SWEETNESSA love story. Sort of. Except the romantic lead is a dog with abandonment issues. AXE’s latest outing introduces a pooch who’s not having anyone smelling nice come near his gal. It’s absurd. It’s jealous. It’s funny. And somehow, it’s also a reminder that AXE still knows how to mix confidence with chaos. Lassy, you crazy mutt – we salute you.
WPP promotes Johnny Hornby to executive committee in new group role

1 week ago | moreaboutadvertising.com | Emma Hall

T&Pm founder Johnny Hornby has been moved on to the executive committee at owner WPP, which completed its full acquisition of the agency in November.
VCCP’s Hopkins and Legarth: Our (AI) Top Tips for Cannes

2 weeks ago | moreaboutadvertising.com | Emma Hall

So here are our three top tips for Cannes this year. We’ve mainly focused on the AI space where our specialities lie, but we’ve also popped in an irresistible non-AI wildcard. Adoptable by PedigreeWhat struck us about this campaign is that it understands the strengths of Gen-AI within a whole pipeline of tools to solve a problem. By using AI to give any shelter dog a professional photoshoot meant that the dogs and the ads look their best.
D&AD awards: are they still a global creative benchmark?

2 weeks ago | moreaboutadvertising.com | Emma Hall

Three Black Pencils were awarded at D&AD this year: in graphic design for the Paris Olympics; in digital design for Spotify; and in music videos for Taylor Swift and A$AP Rocky. All outstanding work, but none for the UK to celebrate. D&AD was once seen – by UK advertising, at least – as the pinnacle of creative awards, at a time when Cannes was considered all a bit too “global” and diluted to represent the real cutting edge of creativity.
Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign

2 weeks ago | moreaboutadvertising.com | Emma Hall

A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire global campaign by VCCP. The simple idea, spearheaded by a 15-second TV spot, is even translated across media. There’s an extended 40-second version playing out in Piccadilly Circus, an “immersive 3D soundscape” running across Spotify and Global Radio, and personalised sponsored content in the Off Menu podcast. Media is by Publicis Media.
Damon Collins of Joint: My Desert Island Cannes ads

2 weeks ago | moreaboutadvertising.com | Emma Hall

At its best Cannes Lions is a repository for the greatest ideas in the world. Not TV ads, posters or press ads. Ideas. And ideas that solve problems, not just win awards, are what the advertising industry gets paid for. Or should do at least. So whilst the pieces of work I’ve chosen have all indeed won awards, the reason I’ve chosen them is for their elegance in solving problems at the moment in time and culture they were deployed.
Uncommon rewinds for Ocado with ‘Life delivered’

2 weeks ago | moreaboutadvertising.com | Emma Hall

Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a pitch in December. The idea comes from Ocado’s own research, which found that customers’ concept of reliability extends to choice, fair pricing, shelf life, timely arrival, and no surprise substitutions. The new “Life delivered” campaign has a suitably reassuring feel about it.
Jung von Matt’s Harry Sandhu: My Top Tips for Cannes

2 weeks ago | moreaboutadvertising.com | Emma Hall

Here’s my Cannes 2025 shortlist; three that hit me in the gut (or the heart), and one that probably won’t win anything but absolutely deserves a pint. The Ordinary: The Truth Should Be Ordinary (Uncommon)The boldest thing in beauty this year? Honesty. No celebrities. No glossy skin. Just stark type, white space, and facts, laid bare on the street. The visuals feel more scientific journal than ad campaign. You get rat tails. Mouldy tomatoes.