Emma Hall

1 week ago | moreaboutadvertising.com | Emma Hall

Days after the release of a special edition fork, KFC has now cooked up a fashion collab with streetwear brand Aries. The “Gravy Drip” collection is another absurdist instalment in the KFC/Mother story. It’s a limited edition clothes collection, shot in Renaissance splendour by fashion photographer (Chloé, Miu Miu etc) Douglas Irvine.

1 week ago | moreaboutadvertising.com | Emma Hall

Great design doesn’t need loads of context to be understood, it has an element of being self explanatory. And I think that applies to campaigns that shine at Cannes, or at least in the work I think will do well this year: great ideas that really make sense – and make you want to watch. Visit Oslo – Honest Beats Glossy, Every TimeMost tourism ads try to charm you into submission—sun-drenched shots, poetic voiceovers, promises of rediscovery. Oslo didn’t get the memo. It doesn’t beg for attention.

1 week ago | moreaboutadvertising.com | Emma Hall

It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign that there’s been a lack of ambition from brands or a lack of funds – in reality it’s probably a mix of both. And full disclosure, I’ve ignored any work that is an obvious unbriefed agency vanity project, which is a lot, especially when it comes to Cannes.

1 week ago | moreaboutadvertising.com | Emma Hall

FIZOOKAThe old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the fizzooka. The first branded item in Fortnite, then something made for real for popular gamers. It popped off big time, gaining column inches and chat all over the place. Mentos shot for the skies and got pretty damn close. CADBURY – MADE TO SHARELimited edition bars that garnered unlimited coverage.

2 weeks ago | moreaboutadvertising.com | Emma Hall

KFC relaunched its rice bowls this year, and this new work from Mother concedes that it’s the one dish that really can’t be eaten with your fingers. Enter the “Finger lickin’ fork,” crafted by jeweller Sam Ozanne and available to a few favoured fans via social media. Meg Stigant, junior brand manager at KFC said: “The all-new Rice Bowl is a delicious lunchtime product, but it’s obviously more difficult to eat with your fingers.