Emma Hall

London

Journalist and Editorial Consultant at More About Advertising

On the route of the 19 bus

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Articles

Will brand Beckham get the boot after bust-up?

1 day ago | moreaboutadvertising.com | Emma Hall

David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella Artois, Nespresso, Walkers, and Adidas. Not forgetting multiple underwear shots for Hugo Boss and the much-memed 2024 Uber Eats Super Bowl spot alongside his wife Victoria.
VCCP turns National Lottery scratch cards into a real life game

6 days ago | moreaboutadvertising.com | Emma Hall

Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers to “Add some play” into their lives. A group of friends is sent on a real-life scavenger hunt for scratch cards in a bid to position the game as a natural part of their social life. The digital switch off message is becoming a theme for marketers, as we saw in Heineken’s recent campaign to get everyone down the pub.
Sorrell blames AI for S4 Capital ‘s continued revenue fall

6 days ago | moreaboutadvertising.com | Emma Hall

Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising technology budgets for S4 Capital’s first quarter revenue fall of 11%. Having founded the business as a more digitally savvy alternative to the legacy agency groups, S4 has proven to be just as vulnerable to the reduced marketing budgets of the Big Tech companies, the shift to AI, and the whims of President Trump’s tariffs.
Sweet dreams for Simba mattresses and Channel 5

6 days ago | moreaboutadvertising.com | Emma Hall

Simba, which calls itself a “Sleep technology company,” recently renewed its sponsorship with Channel 5, and a new set of idents has been created to flag up the brand to viewers. Black & White Projects, a creative consultancy led by Duncan Stuart (former marketing director at MullenLowe and 101) is behind the work, which neatly showcases Simba’s product range while injecting some humour into the brand.
C4’s Lynsey Atkin launches new start-up, Baby Teeth

1 week ago | moreaboutadvertising.com | Emma Hall

Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production company Somesuch, and Rebecca Lewis, the brand and partnerships director at Gordon Ramsay Brand, to launch a new creative business, Baby Teeth. The trio are backed by Common Interest, a holding company led by former Havas exec Anthony Freedman, which just bought 51% of global experience agency Amplify.
Lucky Generals brings swagger to Rubicon juice

1 week ago | moreaboutadvertising.com | Emma Hall

Twenty seconds of flamboyant absurdity is all it takes to showcase the appeal of a Rubicon juice in this series of spots by Lucky Generals. Four films match the mood – and the colour scheme – of the drink’s “exotic” flavours like cherry raspberry, mango, orange mango, and passion. “Big flavour behaviour” is the agency’s first work for Rubicon since beating Uncommon, Leith and St Luke’s to win the business in January, along with a host of other AG Barr brands including Irn Bru.
Caretakers of tiny trees: Meet the oldest bonsai club in the US

1 week ago | uniondemocrat.com | Emma Hall

The Sacramento Bonsai Club, which claims to be the oldest organization of its kind in the United States, celebrated its 79th annual Bonsai Show on Saturday at the Sacramento Buddhist Church in Land Park, featuring around 70 trees from across the region. Since 1946, bonsai caretakers from Sacramento have shared their beloved trees and caretaking techniques with the club, which formed after the end of the Japanese Internment camps, said Lucy Sakaishi-Judd, the club’s president.
BBC Creative has the secret to lasting love, and it’s on the iPlayer

1 week ago | moreaboutadvertising.com | Emma Hall

“Love, laughter and happily ever after” is an age-old trope that BBC Creative is using to promote the broadcaster’s full range of comedy shows. The in-house agency has created a spoof dating show, “Love at first laugh,” where couples are matched according to which BBC comedy moments they laugh at. The resulting dates feature in a feelgood film that points to the best of British humour.
Africa Creative and Vivo tackle ‘toxic’ smartphone addiction

2 weeks ago | moreaboutadvertising.com | Emma Hall

This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little bit spooky, appropriately soundtracked by Olivia Rodrigo’s song “Jealousy, jealousy.”Africa Creative and Brazilian telco Vivo are aiming the work at Gen Z, but it will give most generations something to think about.
Andrew Scott is ‘Quite the find’ for Mother’s Run Deep

2 weeks ago | moreaboutadvertising.com | Emma Hall

Mother’s Run Deep leans into the entertainment side of its “sports and entertainment” remit with a new film for Redbreast Irish Whiskey featuring everyone’s favourite actor, Andrew Scott (of Ripley and Fleabag fame). Scott, an Irishman, is on a mission to discover new things, and a glass of Redbreast hits the spot where horror movies and nouvelle cuisine fail.

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