Emma Hall

1 week ago | moreaboutadvertising.com | Emma Hall

McVitie’s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We Are Social Amsterdam to drive its popularity in Germany, Italy, Switzerland and Sweden. The agency is responsible for social media brand strategy and content generation, which will include a push on influencer partnerships designed to grow awareness with a younger audience.

1 week ago | moreaboutadvertising.com | Emma Hall

Max is launching in Australia, bringing with it some of the best TV and films from HBO and Warner Brothers – a whole premium content playground for agency Special to play in. The “All killer no filler” campaign puts Max in a battle with other streaming platforms – and guess who wins? The doctored clips from famous films demonstrate Max’s dominance in no uncertain terms – cleverly showcasing its content in the process.

1 week ago | moreaboutadvertising.com | Emma Hall

The pictures speak for themselves on this one. We’ve had plenty of clever, AI-driven campaigns from Spotify but the simplicity of these images – each one celebrating fans of different artists including Chappell Roan and Oasis – will strike a chord with the fans. Even those who paid over-the-odds for tour tickets. These were created by an in-house team, which seems to be de rigueur for the big tech companies at the moment.

1 week ago | moreaboutadvertising.com | Emma Hall

World ID is a new way to prove you’re human online, so what a good idea to make fun of its infuriating and notorious rival, the captcha. Who hasn’t been frustrated by endlessly failing to pick out all the zebra crossings or fire hydrants? Those blurry images don’t help either. Iris’s UK and Singapore offices have together created an OOH “Real world captchas” campaign using oversized grids in front of dreaded captcha hotspots like traffic lights and bikes in Singapore, Berlin and Buenos Aires.

1 week ago | moreaboutadvertising.com | Emma Hall

Britain’s HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra £420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m packets of crisps, cakes and chocolate from the top-selling brands. From October, there will be a 9pm watershed for TV ads of HFSS products and a total ban online.