More About Advertising

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Open X enjoys a winning Coca-Cola moment

14 hours ago | moreaboutadvertising.com | Stephen Foster

Coca-Cola is currently probably WPP’s most important account – it recently lost the media to those French marauders at Publicis but handles most of the rest – and it’s having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. By bespoke WPP agency Open X, led by Ogilvy.
Musk’s Tesla needs some urgent brand repairs

1 day ago | moreaboutadvertising.com | Stephen Foster

Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth. And, seemingly, the message is failing to hit home to an ever greater extent in today’s tech and performance-dominated wilderness. Sometimes, though, the importance of liked and trusted brands imposes itself on even the most arrogant of tech bro’s: cue Elon Musk.
MAA Ad of the Week: Xbox from Droga5

1 week ago | moreaboutadvertising.com | Stephen Foster

Droga5 in the US and elsewhere keepss shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture hoped for. At its best though it can still remind us of the power of film, as here for Xbox – employing two esteemed directors in David Fincher and Romain Chassaing. So we venture to ‘Squeakattle’ (possibly one of the worst puns ever), home to a colony of rats marooned in dystopian gloom.
We Are Social Amsterdam wins McVitie’s international brief

1 week ago | moreaboutadvertising.com | Emma Hall

McVitie’s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We Are Social Amsterdam to drive its popularity in Germany, Italy, Switzerland and Sweden. The agency is responsible for social media brand strategy and content generation, which will include a push on influencer partnerships designed to grow awareness with a younger audience.
All killer, no filler. HBO Max gets the Special treatment for ANZ launch

1 week ago | moreaboutadvertising.com | Emma Hall

Max is launching in Australia, bringing with it some of the best TV and films from HBO and Warner Brothers – a whole premium content playground for agency Special to play in. The “All killer no filler” campaign puts Max in a battle with other streaming platforms – and guess who wins? The doctored clips from famous films demonstrate Max’s dominance in no uncertain terms – cleverly showcasing its content in the process.
IPA Bellwether survey paints a grim picture for UK main media

1 week ago | moreaboutadvertising.com | Stephen Foster

When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever told that they should market their way through a downturn. The latest UK IPA Bellwether report shows a net balance of -4.8% of firms cut their marketing budgets in Q1 2025, a marked shift from the previous quarter which recorded growth with a net balance of +1.9%.
Moretti ups the stakes in Italian beer wars

1 week ago | moreaboutadvertising.com | Stephen Foster

Italian beer wars are enlivening UK adverts: we’ve had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals. It looks great (beautifully directed by Sam Pilling) but do they really get this excited over a beer delivery?
Spotify’s impressive gallery of fan tributes celebrates listeners

1 week ago | moreaboutadvertising.com | Emma Hall

The pictures speak for themselves on this one. We’ve had plenty of clever, AI-driven campaigns from Spotify but the simplicity of these images – each one celebrating fans of different artists including Chappell Roan and Oasis – will strike a chord with the fans. Even those who paid over-the-odds for tour tickets. These were created by an in-house team, which seems to be de rigueur for the big tech companies at the moment.
Ad holding co’s new two tiers – Publicis and Omnicom then the others - More About Advertising

1 week ago | moreaboutadvertising.com | Stephen Foster

Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the way with 7.2% growth, while branding retail commerce, PR and healthcare all fell back. This follows Publicis Groupe’s 4.9% Q1 headline growth figure, with WPP, Dentsu and IPG (still set to merge with Omnicom) all expected to show little or no growth in Q1. So what are Publicis and Omnicom doing differently? From the others and, indeed each other.
Iris turns the horror of the captcha into playful OOH for World ID

1 week ago | moreaboutadvertising.com | Emma Hall

World ID is a new way to prove you’re human online, so what a good idea to make fun of its infuriating and notorious rival, the captcha. Who hasn’t been frustrated by endlessly failing to pick out all the zebra crossings or fire hydrants? Those blurry images don’t help either. Iris’s UK and Singapore offices have together created an OOH “Real world captchas” campaign using oversized grids in front of dreaded captcha hotspots like traffic lights and bikes in Singapore, Berlin and Buenos Aires.