More About Advertising

22 hours ago | moreaboutadvertising.com | Emma Hall

David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella Artois, Nespresso, Walkers, and Adidas. Not forgetting multiple underwear shots for Hugo Boss and the much-memed 2024 Uber Eats Super Bowl spot alongside his wife Victoria.

5 days ago | moreaboutadvertising.com | Emma Hall

Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers to “Add some play” into their lives. A group of friends is sent on a real-life scavenger hunt for scratch cards in a bid to position the game as a natural part of their social life. The digital switch off message is becoming a theme for marketers, as we saw in Heineken’s recent campaign to get everyone down the pub.

6 days ago | moreaboutadvertising.com | Emma Hall

Clients are spending their money on AI instead of investing in marketing, according to Sir Martin Sorrell, who blames rising technology budgets for S4 Capital’s first quarter revenue fall of 11%. Having founded the business as a more digitally savvy alternative to the legacy agency groups, S4 has proven to be just as vulnerable to the reduced marketing budgets of the Big Tech companies, the shift to AI, and the whims of President Trump’s tariffs.

6 days ago | moreaboutadvertising.com | Emma Hall

Simba, which calls itself a “Sleep technology company,” recently renewed its sponsorship with Channel 5, and a new set of idents has been created to flag up the brand to viewers. Black & White Projects, a creative consultancy led by Duncan Stuart (former marketing director at MullenLowe and 101) is behind the work, which neatly showcases Simba’s product range while injecting some humour into the brand.

6 days ago | moreaboutadvertising.com | Emma Hall

Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production company Somesuch, and Rebecca Lewis, the brand and partnerships director at Gordon Ramsay Brand, to launch a new creative business, Baby Teeth. The trio are backed by Common Interest, a holding company led by former Havas exec Anthony Freedman, which just bought 51% of global experience agency Amplify.