More About Advertising

1 week ago | moreaboutadvertising.com | Stephen Foster

It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies – and the holding company (unusually) is doing some advertising to highlight its new mantra of AI with everything via its WPP Open facility. There’s a B2B campaign running on posters and a now a video, devised by global CCO Rob Reilly. Makes it all look engagingly glossy. But that’s often the point of advertising after all.

1 week ago | moreaboutadvertising.com | Stephen Foster

Top Tips for CannesRiyadh Season Confession: I’ve never watched a boxing match. But after this film, I’m all in and I think the judges will be too. The idea is simple. Tyson Fury and Oleksandr Usyk are so tormented that they see each other’s faces everywhere. It’s a premise that we may feel we’ve seen before, but never executed to the absolute, bat-shit, far-fetched, unstoppable, full-throttle fever dream of putting Fury’s face on a sausage.

1 week ago | moreaboutadvertising.com | Stephen Foster

Waiting for a merger must be like walking the famed green mile and IPG faces a year of that, waiting for the merger with Omnicom. Must be particularly gruelling at biggest creative network McCann which has already seen a number of senior departures including the CEO and CCO in London. Now McCann has lost its flagship Nespresso account to Publicis Groupe’s newly-minted Leo, a combo of Leo Burnett and Publicis Conseil. The appointment follows a pitch including McCann.

1 week ago | moreaboutadvertising.com | Stephen Foster

After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name of WPP’s global media company.

1 week ago | moreaboutadvertising.com | Emma Hall

The Oura Ring is a fitness and health tracker that’s worn by celebrities like Jennifer Aniston, Gwyneth Paltrow and Prince Harry. So it’s refreshing to see the brand – whose rings cost up to £500 – being so down-to-earth in its new ad campaign. No celebrity endorsements here. Oura isn’t interested in the culture of performance, optimisation and youth. This is about people of a mature age who want to stay healthy so they can have fun as they get older.