Emma McCarthy

London

Writer at Freelance

Deputy fashion editor at the London Evening Standard. Aquarian & vegetarian. Lover of life & fine wine under £5.

Articles

The History of Levi's 501 Jeans: A Deep Dive into the Classic Denim

2 months ago | whowhatwear.com | Emma McCarthy

Welcome to Icons Only, Who What Wear UK’s deep dive into classic items that are once again under the spotlight. This month, journalist Emma McCarthy charts the rise and rise of the most noteworthy jean of all time, the Levi's 501. Close your eyes and think of jeans. You're imagining Levi's 501s, right? They are the OG of blue denim—the first pair ever made and the literal blueprint of every other pair in existence since.
The History of the Argyle Knit: Read One Fashion Expert's Deep Dive Into the Classic Sweater

Jan 11, 2025 | whowhatwear.com | Emma McCarthy

Welcome to Icons Only, Who What Wear’s deep dive into classic items that are again under the spotlight. This month, journalist Emma McCarthy takes us on a journey through Scotland via Hollywood and Miuccia Prada’s mind to decode the relevance and potted history of the argyle knit. Is it just me, or is golf suddenly chic?
Identify Plagiarism in Content: Tips for Writers and Editors

Dec 3, 2024 | markmeets.com | Emma McCarthy

Upholding the integrity of your work is one of your most important responsibilities as a writer or editor. Original material is crucial for writing blog posts, academic papers, or marketing copy. Plagiarism can lead to legal consequences in addition to damaging your reputation. So, how can you ensure that your content is free of plagiarism? The first step is to identify plagiarism early in the process.
7 Fashion Industry Insiders Share Their Female-Designed Wish Lists for 2025

Nov 14, 2024 | whowhatwear.com | Emma McCarthy |Eshita Kabra-Davies

Whenever an ill-fitting garment goes viral, you can count on the internet to comment, "I bet a man designed that." And no prizes for guessing, they’re probably right. In fashion, women are the number one consumer, spending on average three times more on clothing than men. And yet, when it comes to design decision-making, men still wear the trousers.
First look at Bella Freud’s affordable line for M&S

Oct 12, 2024 | thetimes.com | Emma McCarthy

Even if you don’t possess one of Bella Freud’s cult cashmere sweaters, chances are you’ve flirted with the idea of buying a knock-off version on the high street, knowingly or not. So iconic have her psychoanalytical slogan sweaters been since her label’s inception in 1990 (see Kate Moss, Alexa Chung and Jane Birkin) that wannabe copycats are an inevitability. “It happens with everybody,” she says with a shrug.
The "Unexpected Red Theory" Is Loved by Design Experts—Now It's Taking Over Fashion

Aug 30, 2024 | whowhatwear.com | Emma McCarthy

If you’re in the middle of doing up your home, you might already be familiar with the Unexpected Red Theory.
10 Fun Family-Friendly Summer Activities to Make the Most of the Season!

Jul 26, 2024 | medium.com | Emma McCarthy

Who says you need to go far to have a camping adventure? Set up tents in the backyard, have a barbecue, and make s'mores around a fire pit. Tell stories, play flashlight tag, and enjoy the night under the stars. Transform your backyard into a mini water park! Get a slip-and-slide, sprinklers, water balloons, and inflatable pools. The kids will have a blast cooling off while you relax with a refreshing drink. Organize a scavenger hunt around your neighbourhood or a local park.
The grown-up guide to buying vintage - and where to shop

Jun 29, 2024 | thetimes.com | Emma McCarthy

I could tell you that an estimated 92 million tonnes of textile waste is produced worldwide each year. Or that if everybody bought just one used item instead of new this year, it could save more than 2.5 million tonnes of CO2 emissions. But you don’t need me to because, chances are, you’ve got one eye on this article while the other is scrolling Vinted. • This article contains affiliate links that can earn us revenueWelcome to the era of “recommerce”.
Paloma Elsesser: ‘Fashion designers should know how to design for all bodies’

Apr 13, 2024 | thetimes.co.uk | Emma McCarthy

Recently a friend came to me seeking fashion advice. “I’ve got a wedding next month — where can I find a decent dress size 18-plus?” After some head-scratching I arrived at the following conclusion: for all the fashion industry’s talk of body-positive diversity, the high street remains, by and large, a wasteland for size-inclusive options. Why?
Actor Sienna Miller Storms The High Street

Oct 25, 2023 | grazia.co.in | Emma McCarthy

This autumn, two bastions of British style are joining forces: Sienna Miller and M&S. Emma McCarthy talks tailoring, boho nostalgia, and crisps with the woman whose wardrobe we’ve all coveted BLAZER, WAISTCOAT, TOP, TROUSERS, TRAINERS, ALL M&S And just like that… we’re in the ‘Siennasance’ era. The godmother of boho chic and perpetual British style icon Sienna Miller has moved back to London after seven years in New York.