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Mar 8, 2025 | 
marieclaire.co.uk | Eshita Kabra-Davies |Amelia Yeomans
I could spend hours raving about the brilliance of female-founded brands (and I do so regularly in this job) but no one knows just how much dedication goes into these businesses like the women behind them. This year's on women in business tell us that in 2022, women in the UK established over 150,000 new companies—that's more more than twice as many as in 2018. However, only 1 in 3 UK entrepreneurs is female: a gender gap equivalent to 1.1 million missing businesses.
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Nov 14, 2024 | 
whowhatwear.com | Emma McCarthy |Eshita Kabra-Davies
Whenever an ill-fitting garment goes viral, you can count on the internet to comment, "I bet a man designed that." And no prizes for guessing, they’re probably right. In fashion, women are the number one consumer, spending on average three times more on clothing than men. And yet, when it comes to design decision-making, men still wear the trousers.
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Nov 1, 2024 | 
marieclaire.co.uk | Jazzria Harris |Eshita Kabra-Davies
It’s officially the beginning of the Diwali festival, where hindu’s and people of South Asian heritage around the world come together to mark the festival of lights and celebrate the triumph of good over evil. Whether you’re still yet to decide what to wear for Diwali this year or you’ve had a last minute invite arrive and it’s sent you into an outfit panic, don’t worry, as there’s still plenty of time to pull together the perfect Diwali look.
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Nov 1, 2024 | 
inkl.com | Eshita Kabra-Davies
Aarti P, Award Winning Make-Up Artist & Founder of South Asian Beauty Collective(Image credit: @aartipmakeup)“To me Diwali style is deeply personal,” says Aarti, “It’s a way of celebrating my heritage and expressing my identity through beauty and fashion. It’s not a single look, it shifts depending on the occasion, from festive, vibrant ensembles for Diwali parties to the comfort and warmth of family gatherings.
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Oct 29, 2024 | 
telegraph.co.uk | Eshita Kabra-Davies |Rebecca Cope
From left to right: sustainable shoppers Emma and Dulcie Loveland, Karen Spencer and Debra Dingwall In the last five years, the concept of renting out your wardrobe – or other people’s – has become fairly well-known, particularly amongst the environmentally-minded and cash-strapped younger generation. Yet it’s not just Gen Z who can benefit from the what’s-mine-is-yours mentality. After all, those in their 50s and above are far more likely to have the disposable income necessary to invest in...
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Aug 22, 2024 | 
londondaily.news | Rotation’s Wishlist |Eshita Kabra-Davies
Weddings are not just a special day for nearlyweds, they provide a wonderful opportunity for guests to explore new destinations on their travel bucket lists. However, according to new research by Airbnb, a calendar full of weddings is causing increasing stress and financial worries for guests. In fact, 53% of guests in the UK struggle with the cost of attending a wedding. A staggering 83% of Brits will attend at least one wedding this year, with 31% attending four or more.
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Aug 6, 2024 | 
litmag.co.uk | Eshita Kabra-Davies |Rotation’s Wishlist
A staggering 83% of Brits will attend at least one wedding this year, with 31% attending four or more. Going abroad for a wedding not only allows guests to celebrate with their loved ones, but over half (59%) of guests see the rising trend of couples choosing to tie the knot overseas as an opportunity for an extended holiday. To make the experience more enjoyable and affordable, Airbnb has partnered with fashion rental app By Rotationto ease the planning involved and lower the cost of attending.
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Jan 19, 2024 | 
citizen-femme.com | Eshita Kabra-Davies
Eshita Kabra-Davies takes us to Rajasthan; her motherland, the location of her honeymoon, and the region that inspired her business, By Rotation, a leading fashion rental app. Here, she shares her insider guide to Ranthambore, Jaipur and Jodhpur. Rajasthan. The land (‘sthan’) of the kings (‘rajas’). The beautiful and palatial desert state of India, also known for its renowned textile industry, and very appropriately – my birthplace.
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Jan 4, 2024 | 
drapersonline.com | Eshita Kabra-Davies
"The retail sector can flourish as we regain economic stability as a country"Manju Malhotra, former CEO, Harvey NicholsDespite enduring choppy waters throughout 2023, the retail sector continued to make a strong contribution to the UK economy. The sector along with hospitality and food and beverages, has had to be creative and versatile with business strategies, as profits have been continue to be disturbed due to the .
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Jan 4, 2024 | 
drapersonline.com | Eshita Kabra-Davies
"The retail sector can flourish as we regain economic stability as a country"Manju Malhotra, former CEO, Harvey NicholsDespite enduring choppy waters throughout 2023, the retail sector continued to make a strong contribution to the UK economy. The sector along with hospitality and food and beverages, has had to be creative and versatile with business strategies, as profits have been continue to be disturbed due to the .
