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Dec 9, 2024 | 
walkersands.com | Emma Riley
This post kicks off Walker Sands’ four-part blog series on AI, where we’ll explore how this transformative technology is reshaping the B2B marketing landscape, explore emerging trends and highlight new opportunities. Stay tuned for the next installment! In a dynamic and competitive field like AI, keeping your strategies relevant and impactful requires more than just staying informed – it demands active engagement with the broader AI community.
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Nov 8, 2024 | 
walkersands.com | Emma Riley
Brand marketers often face challenges when it comes to Wikipedia. From proposing edits and changes to requesting new content, the platform’s strict editorial standards and high visibility can make it tricky. Questions like, “Who should be responsible for updating our Wikipedia page?” or “Can my PR team manage this?” are common things we hear.
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Nov 7, 2024 | 
walkersands.com | Emma Riley
Walker Sands is thrilled to have recently hosted an incredibly interesting fireside chat with Joseph Cox, the former VICE News journalist who co-founded a news outlet called 404 Media in the summer of 2023 with three other tech reporters.
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Nov 7, 2024 | 
walkersands.com | Emma Riley
Earlier this fall, I attended the HR Technology Conference in Las Vegas. Not surprisingly, generative AI stole the spotlight, with two out of three keynotes and most breakout sessions revolving around the subject.
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Oct 29, 2024 | 
walkersands.com | Emma Riley
October is Cybersecurity Awareness Month, a time for both businesses and individuals to reflect on the importance of remaining vigilant in our increasingly digital world. As cyber threats continue to evolve and intensify, the cybersecurity industry must also adapt its approach to communicating and engaging with customers and prospects to stay ahead of the game.
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Jun 5, 2024 | 
walkersands.com | Emma Riley |Bobby Chilver
At Walker Sands, building a strong company culture is a cornerstone of our organization. Our commitment to evolving and nurturing the employee experience ensures that our team can best support our clients’ needs and foster a vibrant community, whether in our offices in Chicago, Seattle and Boston or among our remote employees. I’m excited to share that Hailey Driscoll is now leading our Boston office as Managing Director.
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May 16, 2024 | 
walkersands.com | Emma Riley |Bobby Chilver
The fintech and financial services industry has seen extraordinary growth and transformation over the past few years, reshaping how financial technology companies engage with their customers and conduct business. As we progress further into 2024, a number of significant trends are emerging in the fintech media landscape.
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Apr 10, 2024 | 
walkersands.com | Emma Riley |Bobby Chilver
Recently, I moderated a virtual panel with national reporters from leading outlets including Barron’s, Axios, The Wall Street Journal and CNBC. The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Let’s dive into some of the key insights.
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Mar 13, 2024 | 
walkersands.com | Emma Riley |Andrew Cross |Ann Hagner
In early 2023, we announced that Walker Sands had acquired KoMarketing in an effort to expand our growing demand generation capabilities. Fast forward to today, and our teams have come together as a unified demand gen team dedicated to driving important business outcomes for our clients. Former KoMarketing Managing Partner Derek Edmond recently stepped into a new role overseeing our Demand Generation function, which includes paid media, SEO and marketing operations.
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Feb 5, 2024 | 
walkersands.com | Emma Riley |Natalie Bennett
In recent years, we’ve seen a notable transformation in the education technology landscape, encompassing both K-12 and higher education. EDUCAUSE 2023, the premier conference for edtech professionals, provided an opportunity for industry leaders to delve into the technology and trends shaping modern education.
