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3 weeks ago | 
campaignlive.com | Emma Thumann
As Gen Z throws graduation caps in the air and filters into the workforce as the industry’s next marketers, they’ve made one thing apparent: They hate advertisements. Well… notallads. Miami Ad School students such asElizabeth PhelpsandSarah Croibierbelieve performative advertisements that play into the “trendy” beliefs within society have shown that these advertisers are not “in-tune” with what’s happening in culture.
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3 weeks ago | 
campaignlive.com | Emma Thumann
All updates for Movers and Shakers should be sent [email protected]. Providence Saint John’s Health CenterselectedDavid&Goliathas its marketing agency of record. T-MobilenamedMonksas its social agency of record. Tropicana Brands GroupselectedFigas its creative agency of record. Valley BanknamedDoneras its strategic and creative agency of record. HavasacquiredEnverta Digitalto bolster its customer service operations in North America.
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3 weeks ago | 
campaignlive.com | Emma Thumann
“Too passionate. Too fiery.”Amanda Brencys, Murder Hornet’s new executive creative director, states that’s how she was often described when it came to her fighting for the work she believed in at past employers. But 100 days in at the indie agency, these aspects of her work ethic have only burned brighter. Brencys told Campaign she “found her match” with theAtlanta-basedindependent agency.
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3 weeks ago | 
campaignlive.com | Emma Thumann
It’s been six months since Rona Mercado joined independent agency Concept Arts as chief growth officer, but she already feels right at home. “As I started to dig in a little bit more, I could see myself at a place like this,” she explained. “When you are independently owned, there aren’t a lot of layers in the middle.
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3 weeks ago | 
campaignlive.com | Emma Thumann
For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at the end of the tunnel — in the students’ case, graduation — approaches quickly. When Campaign asked industry leaders from the marketing and advertising world, some encouraged the practice of being patient and kind to oneself.
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1 month ago | 
campaignlive.com | Emma Thumann
For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at the end of the tunnel — in the students’ case, graduation — approaches quickly. Attending college encourages individuals to establish what they want their paths in life to travel toward. Occasionally, those paths change and diverge post-graduation (but not always).
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1 month ago | 
campaignlive.com | Emma Thumann
All updates for Movers and Shakers should be sent to [email protected]. Any agency news and role updates sent to personal inboxes will not be included in Movers and Shakers moving forward. Bad Ass Coffee of Hawaii selected The BAM Connection as its agency of record. Loews Hotels named New Engen as its digital agency of record. Sendero Provisions Co. selected Bakery as its creative and cultural agency of record. Shipley Do-Nuts named Johnson & Sekin as its agency of record.
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1 month ago | 
campaignlive.com | Emma Thumann
For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at the end of the tunnel — in the students’ case, graduation — approaches quickly. Although one’s hunger for knowledge starts young, college serves as another funnel that feeds curiosity and nurtures inquisitiveness. When Campaign asked industry leaders from the marketing and advertising world, many reinforced the necessity to remain hungry and engaged.
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1 month ago | 
campaignlive.com | Emma Thumann
For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at the end of the tunnel — in the students’ case, graduation — approaches quickly. Although one’s hunger for knowledge starts young, college serves as another funnel that feeds curiosity and nurtures inquisitiveness. When Campaign asked industry leaders from the marketing and advertising world, many reinforced the necessity to remain hungry and engaged.
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1 month ago | 
campaignlive.com | Emma Thumann
For college seniors, the month of May is a time of celebration and relief. Though finals season may be brutal, the light at the end of the tunnel — aka graduation — approaches quickly. However, post-graduation learning never ceases and opportunities for networking are infinite. When Campaign asked industry leaders from the marketing and advertising world, many emphasized the importance of learning and networking, and encouraged graduates to embrace these areas.
