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1 week ago | 
campaignlive.com | Emma Thumann
The final round for Campaign Cup will begin Friday, May 2. Did Jeep and Highdive’s Groundhog Day see its shadow and run? Has Betty White become “the most interesting woman in the world?”Voting for Campaign Cup’s final four closed yesterday, paving the way for the last round. The March Madness-esque bracket — which, at this point, should be called “May Madness” — will move on to the championship round.
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1 week ago | 
campaignlive.com | Emma Thumann
All updates for Movers and Shakers should be sent to [email protected]. Any agency news and role updates sent to personal inboxes will not be included in Movers and Shakers moving forward. AtlantiCare selected Brownstein Group as its creative agency of record and Mediassociates as its media planning and buying agency of record. Natura named David as its U.S. agency of record.
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2 weeks ago | 
campaignindia.in | Emma Thumann
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2 weeks ago | 
campaignlive.com | Emma Thumann
Publicis Groupe announced its acquisition of Adopt, a sports-centric agency cofounded by former Nike executives and sports agents. According to a statement released by Publicis Groupe, the purchase of Adopt will enhance the holding company’s ability to utilize sports and athletes in providing authentic, cultural brand connections.
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2 weeks ago | 
campaigncanada.ca | Emma Thumann
Thank You, Mom, a two-minute spot by Procter & Gamble, showcases moments throughout the childhoods of Olympic champions in which their mothers supported, protected and cared for them. Although the spot, which is specifically calledStrong, for the 2016 Rio Olympics, is considered a standalone ad in its own right, it is only one of many made for the CPG company’s campaign. Thank You, Mom launched in 2010 with a spot for the Vancouver Olympic Games.
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2 weeks ago | 
campaignlive.com | Emma Thumann
The largest CPG company in the world has said ‘Thank You, Mom’ in more ways than one. Thank You, Mom, a two-minute spot by Procter & Gamble, showcases moments throughout the childhoods of Olympic champions in which their mothers supported, protected and cared for them. Although the spot, which is specifically called Strong, for the 2016 Rio Olympics, is considered a standalone ad in its own right, it is only one of many made for the CPG company’s campaign.
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2 weeks ago | 
campaignlive.com | Emma Thumann
This week’s agency news, people on the move and brand buzz. Instinct Pet Food selected Known as its media agency of record. Jägermeister US named Wolfgang as its creative and social agency of record. Omni Hotels & Resorts selected Rachel Harrison Communications as its PR agency of record. Pacific Life selected GSD&M as its agency of record. Paso Robles Wine Country Alliance named Nuffer, Smith, Tucker as its PR agency of record. Thorogood selected The Variable as its agency of record.
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3 weeks ago | 
campaignlive.com | Emma Thumann
Named after the late icon in the advertising world, creative director Valerie Graves, the woman- and Black-owned agency Valerie launched earlier this year on January 13. This month marks 100 days since launch, and the cultural strategy and creative execution agency is only getting started. “We focus on the cultural storytelling of how to engage audiences,” said cofounder and head of culture and marketing Kai Deveraux Lawson. “For us, that’s beyond race.
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3 weeks ago | 
campaigncanada.ca | Emma Thumann
More than a year after its foundation, creatively violent agencyMurder Hornetcontinued to add to its swarm with the promotion of Alexandra McInnis to president and the hiring of Amanda Brencys Carbonato as executive creative director and William Reese Glisson as group account director. McInnis was founder and chief creative officer Noel Cottrell’s first hire a few months after the agency launched. The moves signal a significant shift for the 2-year-old indie agency.
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3 weeks ago | 
campaignlive.com | Emma Thumann
More than a year after its foundation, creatively violent agency Murder Hornet continued to add to its swarm with the promotion of Alexandra McInnis to president and the hiring of Amanda Brencys Carbonato as executive creative director and William Reese Glisson as group account director. McInnis was founder and chief creative officer Noel Cottrell’s first hire a few months after the agency launched. The moves signal a significant shift for the 2-year-old indie agency.
