Emma Thumann

New York

Reporter at Campaign (US)

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Articles

Movers & Shakers: World Animal Protection, Sol de Janeiro, Six Flags and more

7 hours ago | campaignlive.com | Emma Thumann

This week’s agency news, people on the move and brand buzz. Instinct Pet Food selected Known as its media agency of record. Jägermeister US named Wolfgang as its creative and social agency of record. Omni Hotels & Resorts selected Rachel Harrison Communications as its PR agency of record. Pacific Life selected GSD&M as its agency of record. Paso Robles Wine Country Alliance named Nuffer, Smith, Tucker as its PR agency of record. Thorogood selected The Variable as its agency of record.
100 days in office: Valerie founders reflect on the start of indie agency journey

1 day ago | campaignlive.com | Emma Thumann

Named after the late icon in the advertising world, creative director Valerie Graves, the woman- and Black-owned agency Valerie launched earlier this year on January 13. This month marks 100 days since launch, and the cultural strategy and creative execution agency is only getting started. “We focus on the cultural storytelling of how to engage audiences,” said cofounder and head of culture and marketing Kai Deveraux Lawson. “For us, that’s beyond race.
Murder Hornet builds up its nest with promotions, hires

2 days ago | campaigncanada.ca | Emma Thumann

More than a year after its foundation, creatively violent agencyMurder Hornetcontinued to add to its swarm with the promotion of Alexandra McInnis to president and the hiring of Amanda Brencys Carbonato as executive creative director and William Reese Glisson as group account director. McInnis was founder and chief creative officer Noel Cottrell’s first hire a few months after the agency launched. The moves signal a significant shift for the 2-year-old indie agency.
Murder Hornet builds up its nest with promotions, hires

2 days ago | campaignlive.com | Emma Thumann

More than a year after its foundation, creatively violent agency Murder Hornet continued to add to its swarm with the promotion of Alexandra McInnis to president and the hiring of Amanda Brencys Carbonato as executive creative director and William Reese Glisson as group account director. McInnis was founder and chief creative officer Noel Cottrell’s first hire a few months after the agency launched. The moves signal a significant shift for the 2-year-old indie agency.
Campaign Cup Updates: Who secured their spots in the final four?

3 days ago | campaignlive.com | Emma Thumann

Round 4 for Campaign Cup will begin on Wednesday, April 23. Which of the three Wieden+Kennedy spots progressed to Round 4? Were Volkswagen and Deutsch able to drive out Jeep and Highdive’s Groundhog Day spot? Voting for Campaign Cup’s elite eight wrapped up Sunday, which determined the representative spot for each of the March Madness-esque bracket’s four categories.
Movers & Shakers: Master Lock, Snickers, Angostura and more

1 week ago | campaignlive.com | Emma Thumann

All updates for Movers and Shakers should be sent [email protected]. Ross-SimonsselectedDoner Mediaas its media agency of record. Southeastern GrocersnamedNet Conversationas its media agency of record. MissionOneannounced its acquisition ofGrowth Skills. AmmunitionhiredJonathan Hayesas chief creative officer.
Agency Performance Review 2025: Sustainability standouts

1 week ago | campaignlive.com | Emma Thumann

Given the ongoing economic uncertainty, it’s no surprise that sustainable and purpose-driven initiatives are more likely to slow or fully halt. Just like last year’s Agency Performance Review, this continues to be the case. Also similar to last year’s report, out of the agencies evaluated in the 2025 Agency Performance Review, very few provided enough evidence of its commitment to any (if at all) of its sustainability initiatives.
Movers & Shakers: Essie, Miralax, Sesame Street and more

2 weeks ago | campaignlive.com | Emma Thumann

All updates for Movers and Shakers should be sent [email protected]. Any agency news and role updates sent to personal inboxes will not be included in Movers and Shakers moving forward. CarMaxselected72andSunny Los Angelesas its creative agency of record. Domino’sextended its partnership withWorkInProgressthrough 2027, naming it as its social agency of record. El Pollo LoconamedInnocean USAas its creative agency of record.
Campaign Japan 日本

2 weeks ago | campaignjapan.com | Emma Thumann

* 自動翻訳した記事に、編集を加えています。アマゾンのAlexa（アレクサ）やアップルのSiri（シリ）、そして映画『M3ghan / ミーガン』（2022年）や『her / 世界でひとつの彼女』（2013年）……。これらには2つの共通点がある。それは女性的な声を持っていること、そして「彼女」「彼女たち」と呼ばれていることだ。他の音声アシスタントにも同じことが言える。現在、音声の種類は設定で変更できるようになっているが、グーグルのAIやそれらに搭載された音声も女性の声だ。初期のGPSモデルでは、Siriの声も担当した「The GPS Girl」、カレン・ジェイコブセンなど女性の声が採用されていた。なぜ、AIアシスタントのほとんどが女性なのか。「消費者の共感を呼ぶからです」と話すのは、ダックビル社CEOで共同創業者のメーガン・ジョイス氏。「でもこの流れは誰かが断ち切らねばならない。女性の声は母親を思い起こさせる。しかしそれ以外の、誰にでも安心感を与えるような手法を見つけねばなりません」...
Voting for Campaign Cup’s ‘Elite Eight’ is here. Will W+K beat W+K?

2 weeks ago | campaignlive.com | Emma Thumann

Voting for the four pairings — theElite Eight— in Round 3 of the Campaign Cup began earlier today, in which the votes will determine the representative of each category within the March Madness-style bracket. For Round 3, Game 25, It’s a Tide Ad (2018) by Tide and Saatchi & Saatchi NY will duke it out with Snickers and BBDO New York’s Betty White (2010) to become the champion of the bracket’s CPG category.