Enyi Nwosu

Jun 20, 2024 | mediacatmagazine.co.uk | Enyi Nwosu |Mark Byrne |Lottë Jones |Ross Negus

At the time of writing, we’re still waiting on a consensus on which party’s mainstream political advertising campaigns have connected best with voters. Already, a significant part of 2024’s electioneering is playing out online — and the reception is more immediately apparent. To launch the Conservatives’ social push, Rishi Sunak took to TikTok for the very first time, his initial post setting out his party’s plans to re-introduce conscription.