Lottë Jones

2 months ago | creativebrief.com | Lottë Jones

We keep hearing of the demise of news consumption amongst young people, but looking beyond traditional gatekeepers reveals an innovative digital ecosystem, embraced by diverse audiences. The ongoing challenge for traditional media orgs and brands alike, is how to respond to changing online habits.

Sep 11, 2024 | mediacatmagazine.co.uk | Lottë Jones |Svilena Keane |Jon Crane |Louise Leitsch

What do young people want from brands? The million pound question on the minds of all marketers is how to engage younger audiences in a time of media fragmentation. Brand communication has had to adapt quickly to the digital-first age, and traditional advertising strategies have made way for emerging channels like influencer marketing.

Jun 20, 2024 | mediacatmagazine.co.uk | Enyi Nwosu |Mark Byrne |Lottë Jones |Ross Negus

At the time of writing, we’re still waiting on a consensus on which party’s mainstream political advertising campaigns have connected best with voters. Already, a significant part of 2024’s electioneering is playing out online — and the reception is more immediately apparent. To launch the Conservatives’ social push, Rishi Sunak took to TikTok for the very first time, his initial post setting out his party’s plans to re-introduce conscription.

Jun 12, 2024 | mediacatmagazine.co.uk | Lottë Jones |Louise Leitsch |Jerome Hiquet

With less than a month to go, the election battle is heating up fast. And this year, traditional campaigning is taking a backseat. The focus is on the political parties’ performance online, and their ability to connect with Gen Z. The battle for these votes will be fought on social platforms, and that’s an arena political parties are only just starting to explore.

Jun 11, 2024 | mediacatmagazine.co.uk | Svilena Keane |Lottë Jones |Josh McLoughlin |Josh Mcloughlin |Andrea Buzzi

The UK general election is rapidly approaching, taking place in less than three weeks on 4 July. However, many young people are reluctant to vote, either identifying as apolitical or not believing that their voice will make a difference. In light of this, MediaCat’s Content Editor Svilena Keane sat down with the Social Media Lead at My Life My Say, Remi Olokun, to discuss the ‘Give an X’ and ‘You Already Vote, So Vote’ campaigns which aim to get young people registered to vote.