Eric Siu

1 week ago | singlegrain.com | Eric Siu

While most advertisers struggle with bloated ad files that kill user experience, smart marketers are turning to dynamic SVG ads to slash load times while boosting engagement. These vector-based powerhouses combine the scalability of SVGs with real-time personalization, creating ads that adapt instantly to user data without sacrificing performance. But what are dynamic SVG ads, and why are they more efficient and increase visibility?

1 week ago | singlegrain.com | Eric Siu

Starbucks generated over $200,000 in secondary market sales from digital collectible stamps before most marketers even understood what Web3 loyalty tokens were. While traditional loyalty programs trap customers in closed ecosystems with points that expire and can’t be transferred, blockchain-based tokens are rewriting the rules of customer engagement entirely.

1 week ago | singlegrain.com | Eric Siu

Here’s a statistic that might surprise you: TikTok delivers 1.8 times the share of conversions relative to its share of spend, according to recent HubSpot research. While your competitors debate whether TikTok belongs in B2B marketing, smart companies are quietly building lead generation machines on the platform that outperform traditional channels. The shift isn’t just happening — it’s accelerating.

1 week ago | singlegrain.com | Eric Siu

Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies, according to recent research by Statista. This is a complete reimagining of how we connect with audiences. Cookieless retargeting strategies come with both challenges and opportunities.

1 week ago | singlegrain.com | Eric Siu

A mid-market e-commerce retailer discovered they were losing 35% of their conversion tracking data to ad blockers and browser privacy changes. Within three months of implementing a proper GA4 server-side tagging setup, they recovered 28% of previously lost conversion data and improved overall data accuracy by 42%. This transformation didn’t happen by accident. It required a strategic approach to server-side implementation that prioritizes both technical excellence and regulatory compliance.