Eric Siu
Podcast Host at Marketing School - Digital Marketing and Online Marketing Tips
CEO at Single Grain
Founder ad agency @singlegrain, Investor. Member: @YPO Beverly Hills Podcaster: Marketing School, Leveling Up
Articles
-
5 days ago |
singlegrain.com | Eric Siu
SEO is transforming at breakneck speed. In 2025, SEO professionals who fail to adapt risk becoming as relevant as keyword stuffing and link farms. What can we expect from the future of SEO? Search engines are more user-focused than ever, implementing new technologies that make search more intuitive and predictable.
-
6 days ago |
singlegrain.com | Eric Siu
Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle (IAB State of Data Report 2025). This isn’t just a passing trend—it’s a transformation that’s redefining what’s possible in paid advertising. But the question is: do you know how to use AI for paid ads?
-
1 week ago |
singlegrain.com | Eric Siu
As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? It’s a valid concern. Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search results—and by extension, with the paid ads that traditionally commanded prime real estate on those pages.
-
1 week ago |
singlegrain.com | Eric Siu
Many marketers wonder if investing into SEO is still worth it. After all, AI and zero-click search have been reigning. The question of whether SEO deserves a significant budget isn’t just common—it’s critical. But SEO isn’t going anywhere; it’s just evolving. With limited resources and numerous channels vying for attention, marketing decision-makers need concrete evidence before committing to SEO. The good news? We now have more definitive data than ever to answer this fundamental question.
-
1 week ago |
singlegrain.com | Eric Siu
SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness. The question isn’t whether SEO is better than paid ads—it’s about how each fits into your overall business goals and customer acquisition strategy.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 34K
- Tweets
- 43K
- DMs Open
- Yes
The victimhood mind virus must be avoided at all costs.
A huge percentage of the population approach life with a negative attitude. They complain. They blame other people. They bring others down and make people miserable. The fact is that entrepreneurship is hard. Doing hard things with negative people is a nightmare. Cut these
Most humans have an aversion to accountability. It’s on leaders to constantly push back against this mean reversion. Accountability is a muscle that needs to be worked out daily. Otherwise your org gets fat and lazy.
RT @chamath: It’s increasingly obvious there are two groups of people in the world: Accountables People who believe their rewards should b…
