Eric Siu

1 week ago | singlegrain.com | Eric Siu

If users want to find answers to their questions, they will plug a prompt into ChatGPT. And when buyers want to shop or find recommendations and reviews, they will turn to TikTok to consume fun and engaging videos. Knowing the reality of current search behaviors, marketers may wonder if SEO will be worth it in 2025. So, is SEO still valuable in 2025? With 99,000 searches occurring on Google every second, according to recent data from AIOSEO, search engines remain central to discovering information.

1 week ago | singlegrain.com | Eric Siu

Standing out is becoming increasingly complex, and companies are turning to their historical roots to create a powerful marketing strategy. The numbers tell a compelling story: the Global Corporate Heritage Data Management market is projected to reach US$2.2 billion by 2030 from US$656.7 million in 2023, growing at an impressive CAGR of 19.1%, according to ResearchAndMarkets.com. This surge isn’t just about preserving the past but strategically leveraging heritage.

1 week ago | singlegrain.com | Eric Siu

The traditional approach to Account-Based Marketing (ABM) has hit a wall. Marketers are expected to deliver highly personalized experiences to hundreds—even thousands—of target accounts while maintaining efficiency and proving ROI. It’s a seemingly impossible task until you add artificial intelligence to the equation. According to recent data from Revnew, 87% of marketers report higher ROI from ABM strategies, with an impressive 208% growth in revenue attributed to ABM in 2025.

1 week ago | singlegrain.com | Eric Siu

The digital marketing landscape is evolving at breakneck speed. What worked yesterday might be obsolete tomorrow, and professionals who can’t adapt quickly find themselves left behind. As competition intensifies across virtually every industry, mastering the right set of digital marketing skills isn’t just beneficial—it’s essential for career growth and business success.

1 week ago | singlegrain.com | Eric Siu

Do you wonder what separates a luxury brand from a typical one? It’s not always in the quality of the product or even the craftsmanship. The secret of luxury marketing lies in the brand presentation. The visual language of luxury speaks in whispers, not shouts. Premium positioning demands timeless elegance and cutting-edge innovation. As a result, the key to mastering luxury visual design has become the decisive factor separating aspirational brands from true market leaders.