Single Grain

6 days ago | singlegrain.com | Eric Siu

Account-based marketing (ABM) combines efficiency, consistency, and creativity. However, it can be overwhelming to execute, given the demands of a multi-channel campaign and hyper-personalized content creation. While many marketers focus on campaign concepts and content, the operational backbone of ABM—workflows, integrations, and automation—often determines whether campaigns achieve their full potential or fall short of expectations.

6 days ago | singlegrain.com | Eric Siu

ABM marketers are under a lot of pressure. Various tactics, from hyper-personalization to multi-channel efforts, are required to execute a successful ABM campaign. Fortunately, AI is shifting the way we do ABM. AI offers a data-driven approach to automating tasks and gaining accurate insights. Here are emerging trends in AI-powered ABM and how marketers can use these predictions to boost their LinkedIn ad campaigns.

6 days ago | singlegrain.com | Eric Siu

Predictive analytics removes the guesswork from many aspects of an ABM strategy. This technology analyzes patterns and historical data to identify the right accounts. It can also forecast results, identify high-potential opportunities, and optimize resource allocation. This predictive approach enables more confident decision-making, efficient resource allocation, and superior campaign performance.

1 week ago | singlegrain.com | Eric Siu

Account-based marketing (ABM) is a game-changing strategy for businesses targeting high-value accounts. However, companies may encounter problems, such as choosing the best platform for ABM. This is where LinkedIn comes in. LinkedIn offers many tools and features to execute a successful ABM campaign. Businesses can also integrate different tools, like Karrot.ai, to access account data and personalize all marketing efforts in one place. Has LinkedIn ABM been successful for other brands?

1 week ago | singlegrain.com | Eric Siu

Account-based marketing (ABM) can be daunting to marketers who are new to this strategy. This is especially true for large organizations with many accounts, large data loads, and countless resources. Fortunately, there are many ways to scale an ABM campaign. For example, Karrot.ai offers an opportunity to scale ad personalization and includes tools to target accounts in one place. Here’s why scaling ABM in large organizations can help to solve these obstacles.