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2 days ago | 
beautyindependent.com | Erica La Sala
Celebrity-driven and viral beauty brands, including Hailey Bieber’s Rhode, Maely’s and Phlur, have had the strongest direct-to-consumer sales growth in beauty this year, according to a new report by data analytics firm Consumer Edge on the top 40 and top 20 DTC beauty companies in the United States and United Kingdom.
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3 days ago | 
beautyindependent.com | Erica La Sala
At Utopia Beauty, it’s all about showing the proof. Launched on May 31, the new e-tailer offers about 50 products from 13 beauty brands across skincare, makeup, haircare, body and wellness that are backed by clinical studies. Products with unsubstantiated marketing claims aren’t allowed on the site. Study results are highlighted for customers under a tab labeled “The Science” on each product’s detail page.
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6 days ago | 
beautyindependent.com | Erica La Sala
The beauty industry is lurching from one sunscreen controversy to another, leaving consumers to wonder what works and doesn’t to protect their skin from harmful ultraviolet radiation.
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1 week ago | 
beautyindependent.com | Erica La Sala
Six months after completing its $240 million sale to Helen of Troy, Olive & June is launching on Amazon. With roughly 1 million branded searches for Olive & June on Amazon last year, its arrival on the world’s biggest e-commerce platform is both a defensive and accessibility move.
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1 week ago | 
beautyindependent.com | Erica La Sala
Sahajan is getting a refresh a decade after its debut. Landing today online at Sephora Canada and Credo as well as select Credo stores, the Ayurvedic skincare brand’s new packaging features bolder branding and molded caps embossed with the words “Ayurvedic blend” in gold.
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1 week ago | 
beautyindependent.com | Erica La Sala
With more Americans getting Botox every year than getting a , consumers are on the hunt for the best places to have their faces and bodies smoothed, sculpted and sucked. As they get injected, investors and med-spa operators are injecting dollars into the med-spa business.
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2 weeks ago | 
beautyindependent.com | Erica La Sala
With previous beauty holdouts jumping on Amazon, succeeding on the giant e-tailer is taking much more precision than just creating a product detail page and waiting for sales. “Brands should think of it as a flagship, not as an outlet,” said Julianne Kur, principal at early-stage consumer investment firm Alliance Consumer Growth, during a panel discussion on Amazon last week at Beauty Independent’s Dealmaker Summit conference in New York.
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3 weeks ago | 
beautyindependent.com | Erica La Sala
Move over Medicube, Beauty of Joseon and Biodance, Muskat is introducing more South Korean brands to America to be part of K-Beauty’s second wave. Kicking off today with a four-day pop-up in the Koreatown neighborhood of Los Angeles, the curation platform is starting with South Korean beauty brands new to the United States, including smaller, founder-led makeup brands Amuse, Entropy, Two Slash Four, Unleashia and Dinto alongside skincare brands Whipped, ShaiShaiShai and Nutexture.
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3 weeks ago | 
beautyindependent.com | Erica La Sala
Fig & Flower is giving beauty retail a second shot. The clean beauty boutique reopened on May 13 in Atlanta’s Kirkwood neighborhood nearly two years after closing its first location. The new Fig & Flower stocks around 344 products from 14 brands across skincare, makeup and bath and body, the majority of which were in its original store. Among the brands are Ursa Major, Minori, Fitglow, Roz, Ere Perez, Jenny Patinkin, Indie Lee, Kinfield, Nopalera, Poppy & Pout and Odacité.
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3 weeks ago | 
beautyindependent.com | Erica La Sala
The Beachwaver Co., the viral hair tools brand that’s sold 1.4 million products on TikTok Shop, is expanding its assortment at Target as it sets out to multiply its haircare business 3X this year. Braid Balm, a $24 product that preps the hair for braiding and strengthens it with a bond complex, is entering Target stores chain-wide along with the brand’s $189.99 Midnight Rose Blow Brush and $99 Pink Sunset Beachwaver B1.25 curling iron.
