Erica La Sala's profile photo

Erica La Sala

New York

Freelance Writer and Reporter at Beauty Independent

Articles

  • 1 week ago | beautyindependent.com | Erica La Sala

    Hudson’s Bay, the storied Canadian department store retailer often referred to as “The Bay,” is closing by June 15 after 350-plus years in operation, prompting sadness and frustration from homegrown beauty brands that looked to it as a champion of indie beauty.

  • 1 week ago | beautyindependent.com | Erica La Sala

    In just two years, TikTok Shop has generated $2 billion in beauty sales, but Emily Rhodes, interim head of personal care for it, emphasized during a Beauty Independent In Conversation webinar last week that it takes much more than hopping on the platform for a beauty brand to do business on it.

  • 1 week ago | beautyindependent.com | Erica La Sala

    In an algorithm-driven digital world where fortunes can change overnight, going viral often seems like a dream come true for beauty brands. However, bridging an instant pop and prolonged sales requires clever strategies.

  • 1 week ago | beautyindependent.com | Erica La Sala

    J.C. Penney has ended a partnership with inclusive retailer Thirteen Lune that brought minority-owned brands to over 600 of its stores, but was challenged by Thirteen Lune’s financial difficulties that led to participating brands not getting compensated. Thirteen Lune’s shop-in-shop branding disappeared from J.C. Penney’s beauty departments about a month ago.

  • 2 weeks ago | beautyindependent.com | Erica La Sala

    As it wrestles with the effects of heightened tariffs on goods entering the United States, Space NK informed customers Wednesday that it’s temporarily halting online purchases for customers in the country. In a brief email, the British beauty specialty retailer explained, “We’re making some changes to how we serve our U.S. customers.