Beauty Independent

Beauty Independent is an online magazine focused on innovative entrepreneurs who are elevating the beauty industry. We track the newest trends in indie beauty, provide valuable insights and support to brand founders, and showcase the individuals behind revolutionary businesses. Our platform encourages dialogue within the indie beauty community, acting as a loudspeaker for the emerging brands of the future. Share your vision for the beauty industry with us, and we’ll help you spread the word.

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Rhode, Maely's And Phlur Top Consumer Edge's List Of Fastest-Growing DTC Beauty Companies For 2025

2 days ago | beautyindependent.com | Erica La Sala

Celebrity-driven and viral beauty brands, including Hailey Bieber’s Rhode, Maely’s and Phlur, have had the strongest direct-to-consumer sales growth in beauty this year, according to a new report by data analytics firm Consumer Edge on the top 40 and top 20 DTC beauty companies in the United States and United Kingdom.
19-Year-Old College Student Launches Beauty Site To Separate Science-Backed Beauty From Marketing BS

3 days ago | beautyindependent.com | Erica La Sala

At Utopia Beauty, it’s all about showing the proof. Launched on May 31, the new e-tailer offers about 50 products from 13 beauty brands across skincare, makeup, haircare, body and wellness that are backed by clinical studies. Products with unsubstantiated marketing claims aren’t allowed on the site. Study results are highlighted for customers under a tab labeled “The Science” on each product’s detail page.
How Sunscreen Brands Can Rebuild Consumer Trust After Recent Scandals

6 days ago | beautyindependent.com | Erica La Sala

The beauty industry is lurching from one sunscreen controversy to another, leaving consumers to wonder what works and doesn’t to protect their skin from harmful ultraviolet radiation.
Mānuka Health Enters American Beauty Specialty Retail At The Detox Market And Violet Grey

6 days ago | beautyindependent.com | Claire McCormack

Mānuka Health is making its debut in American beauty specialty retail today with launches at The Detox Market and Violet Grey. The New Zealand-based beauty and wellness brand is known for its Mānuka honey products, which span both ingestibles and topicals. On the ingestible side, its offerings include $60 Mānuka Honey MGO 400+, $100 Mānuka Honey MGO 800+, and $28 Immunity Elixir Shots With Propolis, MGO 600+.
4 Popular Wellness Ingredients Crossing Over To Beauty

6 days ago | beautyindependent.com | Claire McCormack

Resveratrol, niacinamide and vitamin C are among the many ingredients that have transitioned from supplement standards to skincare stars. As the wellness category has exploded into a multitrillion-dollar behemoth with new super-science-y ingestible offerings multiplying, we were wondering, what are the next wellness ingredients that will infiltrate skincare?
Olive & June Launches On Amazon In Push To Become The Nation's No. 1 Nail Brand

1 week ago | beautyindependent.com | Erica La Sala

Six months after completing its $240 million sale to Helen of Troy, Olive & June is launching on Amazon. With roughly 1 million branded searches for Olive & June on Amazon last year, its arrival on the world’s biggest e-commerce platform is both a defensive and accessibility move.
Has The End Of The Lipstick Index Been Greatly Exaggerated?

1 week ago | beautyindependent.com | Rachel Brown

The lipstick index has been declared over more than baggy jeans—and both have an endurable knack for sticking around. From Bloomberg to The Business of Fashion, articles have predicted peak beauty is here, consumers are tapped out, and beauty’s recession resilience is a relic. The data tells a more nuanced story. Sure, the beauty industry’s growth is slowing, but it’s not extinct.
Veracity Raises $6M In Series A Funding To Capitalize On Momentum

1 week ago | beautyindependent.com | Claire McCormack

To push the accelerator on already feverish growth, Veracity has raised a $6 million series A round led by Maveron and Melitas Ventures, bringing its total funding to $14 million over three rounds. Allie Egan, who founded the 4-year-old brand known for its supplement Metabolism Ignite, says Veracity’s sales have multiplied 35X in the past 18 months, and the cash infusion is intended to enable it to keep its momentum going and scale distribution and management.
Sahajan Doubles Down On Ayurvedic Roots In Brand Refresh

1 week ago | beautyindependent.com | Erica La Sala

Sahajan is getting a refresh a decade after its debut. Landing today online at Sephora Canada and Credo as well as select Credo stores, the Ayurvedic skincare brand’s new packaging features bolder branding and molded caps embossed with the words “Ayurvedic blend” in gold.
Kline Report: VC- And PE-Backed Chains Dominate Skincare And Wellness Service Provider Growth

1 week ago | beautyindependent.com | Erica La Sala

With more Americans getting Botox every year than getting a , consumers are on the hunt for the best places to have their faces and bodies smoothed, sculpted and sucked. As they get injected, investors and med-spa operators are injecting dollars into the med-spa business.