Beauty Independent

Beauty Independent is an online magazine focused on innovative entrepreneurs who are elevating the beauty industry. We track the newest trends in indie beauty, provide valuable insights and support to brand founders, and showcase the individuals behind revolutionary businesses. Our platform encourages dialogue within the indie beauty community, acting as a loudspeaker for the emerging brands of the future. Share your vision for the beauty industry with us, and we’ll help you spread the word.

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Articles

Beyond The Black Square: Tower 28's Amy Liu On Why DEI Is More Important Than Ever In Beauty

2 days ago | beautyindependent.com | Taylor Bryant

Clean Beauty Summer School, a 10-week mentorship program for minority-owned clean beauty brands and content creators, has been a highlight of Tower 28 founder Amy Liu’s six years as a beauty entrepreneur.
Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC

6 days ago | beautyindependent.com | Taylor Bryant

You don't have access yet! Unlock Premium Content Today Unlock full access to exclusive, premium-only features: Daily News Trend Reports Expert Dialogues Retail Reports + More! Signup now for access to exclusive articles and resources to help you grow your business Join Premium Already a subscriber? Login here...
FirstLook's Brian Folmer On What Investors Really Want To Learn From CPG Brand Pitches

1 week ago | beautyindependent.com | Rachel Brown

One of the first steps to a consumer packaged goods brand nailing down investment is getting the brand’s goods to a person who invests. That’s FirstLook’s entire proposition. Launched by CPG investor Brian Folmer, the Cleveland-based company sends monthly subscription boxes with five products from CPG brands to investors. Since its start in 2019, FirstLook has shipped 2,109 boxes featuring 396 brands, including Homecourt, 4AM, Curie, Cadence and Aavrani.
American Beauty Brands Rethink International Expansion Strategies Amid Trump's Trade War

1 week ago | beautyindependent.com | Rachel Brown

President Donald Trump’s immigration, tariff and foreign policies have spiked Americans’ anxiety about traveling abroad, and cooled visits from travelers abroad into the United States. They’re not the only ones. Businesses are changing their views on journeying to international markets.
“Not Just A Model That's Pretty”: How Marianne Fonseca Scored Funding For Gente And Plans To Build The Body Care Brand

1 week ago | beautyindependent.com | Taylor Bryant

In the seven months she pitched Brazilian-inspired body care brand Gente to venture capital investors, model-turned-founder Marianne Fonseca faced skepticism, rejection and the constant refrain that its numbers “weren’t big enough.” Finally, she encountered one—Webster Capital founder Tony Olson—and crucially his Brazilian wife, Izobel, who understood it.
Countering DEI Retrenchment, AMP Beauty LA And Macy’s Partner To Spotlight Brands From Underrepresented Founders

1 week ago | beautyindependent.com | Taylor Bryant

While some retailers are scaling back their commitments to diversity, equity and inclusion, Macy’s is making a move in the other direction by partnering with online commerce and insights platform AMP Beauty LA to spotlight emerging beauty brands led by underrepresented founders. The partnership launched last week with seven beauty brands on Macy’s website, including Teluris, Bejou, Dealbodies, Bonita Fierce and Hairbrella, curated by AMP Beauty LA.
Professional Or Personal? Entrepreneurs On Whether Beauty Treatments Should Go On The Company Card

1 week ago | beautyindependent.com | Rachel Brown

Some of the most eye-popping nuggets from the lawsuit filed on March 4 by former Thirteen Lune investors Relevance Ventures and Beauty Generations Fund against Thirteen Lune co-founder Nyakio Grieco, new ownership SNR Capital and others involve Grieco’s spending on the company’s American Express card between June and July 2024, including $13,000 in cellulite treatments at DMH Aesthetics, $8,700 in Amazon shopping and streaming, and over $15,000 for a family spring break trip.
The Next 85 Days Are Critical For Future-Proofing Beauty Supply Chains, According To Atelier's Nick Benson

1 week ago | beautyindependent.com | Rachel Brown

Whether a beauty brand generates $1 billion or $1, it can’t be disentangled from the global supply chain. That’s because it’s practically impossible for some part of its business, whether ingredients, packaging, manufacturing, distribution or marketing, to avoid exposure to markets beyond its home base.
Indie Beauty Reality Check: How Much It Really Costs To Market A Big New Product Launch

1 week ago | beautyindependent.com | Rachel Brown

After we ran a No Stupid Questions story last year on the costs of bringing a beauty product to market that largely focused on development and production, Jana Bobosikova, co-founder and CEO of KIKI World, suggested we do another story like it that focuses instead on the marketing costs of introducing a new product. We thought her idea was a good one, particularly because marketing costs have risen considerably in the last few years.
Bulletin Co-Founder Ali Kriegsman On Why Founder-Led Brands Are The Future-And Not All Founders Will Like It

1 week ago | beautyindependent.com | Rachel Brown

At Bulletin, Ali Kriegsman and Alana Branston built an unexpected empire. After a series of pivots—it went from a newsletter spotlighting cool indie brands they started in 2015 while working at content marketer Contently to a membership fee-based retail concept two years later and then became digital wholesale marketplace when the pandemic took hold, which Kriegsman admits to Forbes she felt like she pulled out of her ass—they sold it in 2022 to event organizer Emerald Holding Inc.