Beauty Independent

4 days ago | beautyindependent.com | Rachel Brown

With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is digital.”According to an analysis by TD Cowen, TikTok is projected to reach 4% of beauty market share in 2030, up from 2% today, while Amazon is forecast to hit 15%, up from 9% today. Ulta is predicted to slide from 10% to 9% and Sephora remain steady at 7%.

5 days ago | beautyindependent.com | Erica La Sala

Fig & Flower is giving beauty retail a second shot.  The clean beauty boutique reopened on May 13 in Atlanta’s Kirkwood neighborhood nearly two years after closing its first location. The new Fig & Flower stocks around 344 products from 14 brands across skincare, makeup and bath and body, the majority of which were in its original store. Among the brands are Ursa Major, Minori, Fitglow, Roz, Ere Perez, Jenny Patinkin, Indie Lee, Kinfield, Nopalera, Poppy & Pout and Odacité.

5 days ago | beautyindependent.com | Erica La Sala

The Beachwaver Co., the viral hair tools brand that’s sold 1.4 million products on TikTok Shop, is expanding its assortment at Target as it sets out to multiply its haircare business 3X this year. Braid Balm, a $24 product that preps the hair for braiding and strengthens it with a bond complex, is entering Target stores chain-wide along with the brand’s $189.99 Midnight Rose Blow Brush and $99 Pink Sunset Beachwaver B1.25 curling iron.

5 days ago | beautyindependent.com | Rachel Brown

Silverist, the haircare brand born out of beauty industry veteran Evelyn Wang’s mission to serve people with gray hair, including herself, is bringing that mission to retail with a Credo rollout. The retail debut comes not quite a year after Silverist’s August 2024 launch and follows the brand rapidly achieving a six-figure sales total and doubling its forecast within months. In its 15 stores and online, Credo is carrying Silverist’s three products priced at $32 each—9.29-oz.

6 days ago | beautyindependent.com | Jane Carlson

In one of the most consequential aesthetic medicine deals in recent memory, Crown Laboratories merged with Revance Therapeutics in February and in March announced it would operate under a unified new identity, Revance. Revance consolidates a powerhouse portfolio that includes Daxxify, a longer lasting neuromodulator, RHA fillers by Teoxane and SkinPen, the top-selling microneedling device.