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Erika Rommel Craft

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Articles

  • Nov 7, 2024 | newhope.com | Erika Rommel Craft

  • Oct 10, 2024 | newhope.com | Erika Rommel Craft

    Consumers of all ages are concerned with aging and improving health span, but how does it vary within generations? Recent buzz and consumer research shows consumers of all ages are interested in longevity and improving health span, not just older folks. Let’s start by defining what we mean by health span. Health span is defined as the period of one's life that is healthy or free from serious disease.

  • Sep 12, 2024 | newhope.com | Erika Rommel Craft

    There are a few conditions within the supplement industry that experienced turbulence over the last few years, with the pandemic being the biggest disrupter. Consumer interest and attitudes quickly shift from immunity to sleep to eye health, and then mood and mental health. Another condition that experienced some whiplash in growth was sexual health. In 2019, sexual health was the fourth-highest-growing condition, with 8.9% growth. Then when the pandemic hit, sexual health growth dropped.

  • Aug 15, 2024 | newhope.com | Erika Rommel Craft

    New Hope Network's Nutrition Business Journal recently released its first-ever report on the functional mushroom markets, including data and commentary on an expanded list of functional mushrooms in food and beverages and supplements. On behalf of many supplement brands and manufacturers in the dietary supplement industry, NBJ wanted to know more about what fuels consumers' purchase behaviors and decisions behind this trending category.

  • Jun 20, 2024 | newhope.com | Erika Rommel Craft

    Back in 2021, gummy formats were all the craze in the supplement industry. Whether they were multivitamins, probiotics or other specialty ingredients like melatonin, many new consumers brought into the market by the pandemic were seeking out fun ways to consume dietary supplements. NutritionBusiness Journal estimates at that time, gummies experienced their highest-ever growth of 71.9%, valued at a $12.84 billion market.

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